In this day and information age, it is all about those who areable to utilize the information they have to maximize potential,and these two University of California, Berkeley, professors haveassembled the guide to do just that. The nuts-and-bolts approach tofinding ways to differentiate one's product from all the others,and a how-to guide to simplify and improve customer interface, areboth helpful, and the idea of managing intellectual properties tomaximize value is infinitely superior to just protecting them fromcompetitors. Some of the information delves into building positivefeedback for the product, and every businessperson probably needsto know some of the legal ins and outs of building alliances andthe ramifications of competition. Shapiro and Varian seem to betargeting the hard-core student of business here (not the casualbrowser); their approach is extremely thorough, and there is muchpractical information for those willing to wade through theinformation rules. Joe Collins

The ultimate guide to cryptography, updated from an authorteam of the world's top cryptography experts. Cryptography is vitalto kee ping information safe, in an era when the formula to do sobecomes more and more challenging. Written by a team ofworld-renowned cryptography experts, this essential guide is thedefinitive introduction to all major areas of cryptography: messagesecurity, key negotiation, and key management. You'll learn how tothink like a cryptographer. You'll discover techniques for buildingcryptography into products from the start and you'll examine themany technical changes in the field. After a basic overview ofcryptography and what it means today, this indispensable resourcecovers such topics as block ciphers, block modes, hash functions,encryption modes, message authentication codes, implementationissues, negotiation protocols, and more. Helpful examples andhands-on exercises enhance your understanding of the multi-facetedfield of cryptography. An author team of internationally r

In this first volume of the "Mac OS and *OS Internals" trilogy, Jonathan Levin takes on the user mode components of Apple's operating systems. Starting with an introduction as to their layered architecture, touring private frameworks and libraries, and then delving into the internals of applications, process, thread and memory management, Mach messaging, launchd and XPC internals, and wrapping up with advanced debugging and tracing techniques using the most powerful APIs that were hitherto unknown and unused outside Apple's own applications. As with the other books in this series, the approach taken is that of deep reverse engineering, with plenty of hands-on examples, illustrations, pointers to Apple's open sources (when available) and decompilation of code (when not). The book's companion website (NewOSXBook.com) is full of tools, samples and other bonus material for this book. Due to print run issues, NOTE FIRST COPIES WILL SHIP DECEMBER. Read more

Whether you're a professional Character TD or just like tocreate 3D characters, this detailed guide reveals the techniquesyou need to create sophisticated 3D character rigs that range frombasic to breathtaking. Packed with step-by-step instructions andfull-color illustrations, Body Language walks you through riggingtechniques for all the body parts to help you create realistic andbelievable movements in every character you design. You'll learnadvanced rigging concepts that involve MEL *ing and advanceddeformation techniques and even how to set up a characterpipeline.

The ASP.NET 2.0 Framework introduced web developers to dozens of new server controls and components, and a greatly expanded and easier structure for writing their own server controls and components. Professional ASP.NET 2.0 Server Control and Component Development covers the breadth of server control functionality as well as the rest of the membership, role management, SchemaImporterExtension, and so on – the functionality referred to as components. Written for the experienced ASP.NET developer, Professional ASP.NET 2.0 Server Control and Component Development will show you how to write your first sever control or custom component.

The complete guide to a winning pay-per-click marketingcampaign Pay-per-click advertising-the "sponsored results" onsearch engine results pages-is increasingly being used to drivetraffic to websites. Marketing and advertising professionalslooking for a hands-on, task-based guide to every stage of creatingand managing a winning PPC campaign will get the step-by-stepinstruction they need in this detailed guide. Using the popular "AnHour A Day" format, this book helps you avoid the pitfalls andplan, develop, implement, manage, and monitor a PPC campaign thatgets results. Successful pay-per-click campaigns are a keycomponent of online marketing This guide breaks the project downinto manageable tasks, valuable for the small-business owner aswell as for marketing officers and consultants Explains core PPCconcepts, industry trends, and the mechanics that make a campaignwork Shows how to perform keyword research, structure campaigns,and understand campaign settings and various pricing modelsDiscusses how to wr

In this book, leading data warehouse experts from the KimballGroup share best practices for using the upcoming “BusinessIntelligence release” of SQL Server, referred to as SQL Server 2008R2.In this new edition, the authors explain how SQL Server 2008 R2provides a collection of powerful new tools that extend the powerof its BI toolset to Excel and SharePoint users and they show howto use SQL Server to build a successful data warehouse thatsupports the business intelligence requirements that are common tomost organizations. Covering the complete suite of data warehousingand BI tools that are part of SQL Server 2008 R2, as well asMicrosoft Office, the authors walk you through a full projectlifecycle, including design, development, deployment andmaintenance. Features more than 50 percent new and revised material thatcovers the rich new feature set of the SQL Server 2008 R2 release,as well as the Office 2010 release Includes brand new content that focuses on PowerPivot for Exceland SharePoint, Master Data

Today's Web-enabled deluge of electronic data calls for automated methods of data analysis. Machine learning provides these, developing methods that can automatically detect patterns in data and then use the uncovered patterns to predict future data. This textbook offers a comprehensive and self-contained introduction to the field of machine learning, based on a unified, probabilistic approach. The coverage combines breadth and depth, offering necessary background material on such topics as probability, optimization, and linear algebra as well as discussion of recent developments in the field, including conditional random fields, L1 regularization, and deep learning. The book is written in an informal, accessible style, complete with pseudo-code for the most important algorithms. All topics are copiously illustrated with color images and worked examples drawn from such application domains as biology, text processing, computer vision, and robotics. Rather than providing a cookbook of different heuristic method

An effective Web site is the key to success for every venturefrom class reunions to major corporations. And since Web technologychanges rapidly, Building a Web Site For Dummies, 4th Edition isfully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if yourexperience is severely limited, this book makes it easy and fun.You'll learn to plan, design, create, launch, and maintain yoursite using the most up-to-date tools. A quality Web presence is essential in today's marketplace, andmany individuals charged with creating one are unaware of thechallenges This guide gives novice Web designers the tools and know-how toplan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, includingcoverage of HTML, WYSIWYG construction software, CSS, andnavigation plans Shows how to spruce up your site with topnotch graphics, video,and great content Guides you through getting your site online, promoting it, ande