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Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

Over the course of a forty-year career in the worlds oflaw, sports, business, and politics, Ron Shapiro has worked withand advised an incredible variety of people. What he’s found isthat the secret ingredient for getting into the winner’s circle issimply the discipline of methodical preparation: that old-school,step-by-step way of having all your ducks in a row, whether you arean executive getting ready to do a deal or make a speech; a pitcherstudying the traits of opposing hitters and keeping a meticulousnotebook of their strengths and weaknesses; an international tradenegotiator who knows all about the issues and the people on theother side before sitting down at the table; or a surgeon whorehearses like a classical musician. Deep down, you know you should do it. But how often do you wingit and fly by the seat of your pants because “Gosh, I don’t havetime . . . I’ve done this before . . . I know what I’m doing”? Itis obvious that you have to get ready for whatever game you’replaying

Technological advances and the global marketplace are changingthe way we live and work. Doing the work you love is the critical factor to personal fulfillment and economic success. Noone understands this more than Laurence G. Boldt, whose Zen andthe Art of Making a Living helped many carve out new andrewarding career paths. But how do you find the courage to startthe search for a new career? And how do you tap into your own bestresources to discover what you want to do and what you’re good at?This remarkable guide offers simple yet profound strategies to helpyou answer those questions by focusing on four key elements to besought in any life’s work: Integrity, Service, Enjoyment, andExcellence. Boldt has reduced the quest for meaningful work to itsessence and will lead you to an understanding of what you could andshould be doing with your life.

Even if you aren't a marketer, you need tounderstand the essentials of marketing and how they relate to yourbusiness. This book helps you: grasp and navigate the basicelements of a marketing strategy and plan; understand your markets;and, plan effective marketing programs, advertising campaigns, andsales promotions.

Wondering how the most accomplished leaders from around theglobe have tackled their toughest challenges? Now you can find out-with Lessons Learned. Concise and engaging, each volume in thisseries offers 12-14 insightful essays by top leaders in industry,the public sector, and academia on the most pressing issues they'vefaced. The contributors share surprisingly personal anecdotes andoffer authoritative and practical advice drawn from their years ofhard-earned experience. A crucial resource for today's busy executive, Lessons Learnedgives you instant access to the wisdom and expertise of the world'smost talented leaders.

Whether you want to win that new account or inspire yourfamily and friends, bestselling author and acclaimed speaker MarkSanborn shows us how to make every performance count. Every day, we are called to perform— at work, at home, in ourcommunities. But is it possible to make every performanceoutstanding, the kind that leaves people applauding for anencore? Mark Sanborn, leadership expert and bestselling author of TheFred Factor, says that anyone can achieve remarkable performancetime after time—no matter what their personality, strengths, orweaknesses. In The Encore Effect Sanborn demonstrates, through hisown experiences as well as those of the people he’s worked with inhis career, how you can cultivate the traits shared by remarkableperformers and achieve extraordinary results in all aspects of yourlife. The secrets lie in five steps: Passion: The fuel for remarkable performance Prepare: How remarkable performance begins Practice: It won’t make you perfect, but it

In the On-the-Fly Guide to Balancing Work and Life ,Bill Butterworth brings his trusted brand of motivation to an issuethat affects us all, no matter what our jobs or where we stand onthe corporate ladder. As this charming little book makes clear, it is possibleto have it all: success at work and a fulfilling life outside theoffice. Designed to be read in one short plane ride—or over a hotcup of coffee or two—this book is the “Cliff’s Notes” for ahappier, more well-rounded life. Filled with stories about howsuccessful people from all walks of life have integrated their workand home lives and packed with advice on how you can learn to dothe same, the On-the-Fly Guide to Balancing Work and Life will change the way you work—and, more importantly, the way youlive. There’s no telling what you’ll learn when you read on thefly.

You've just been promoted to a managerial position for thefirst time - congratulations! But beware: the managerial rolediffers markedly from the individual contributor role. Go into thejob with mistaken assumptions about what to expect, and you justmay be blindsided by surprising realities. This book helps you laythe foundation for succeeding in your new role, explaining howto:

During her two decades at The New England Journal of Medicine,Dr. Marcia Angell had a front-row seat on the appalling spectacleof the pharmaceutical industry. She watched drug companies strayfrom their original mission of discovering and manufacturing usefuldrugs and instead become vast marketing machines with unprecedentedcontrol over their own fortunes. She saw them gain nearly limitlessinfluence over medical research, education, and how doctors dotheir jobs. She sympathized as the American public, particularlythe elderly, struggled and increasingly failed to meet spiralingpre*ion drug prices. Now, in this bold, hard-hitting new book,Dr. Angell exposes the shocking truth of what the pharmaceuticalindustry has become–and argues for essential, long-overduechange. Currently Americans spend a staggering $200 billion each year onpre*ion drugs. As Dr. Angell powerfully demonstrates, claimsthat high drug prices are necessary to fund research anddevelopment are unfounded: The truth is that drug compa

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Wouldn’t it be great if you could be audaciously ambitious andhappy at the same time? You can, and you will. We women aren’t advancing in our careers the way we should. We’renot making the money we deserve or getting the fulfillment wedesire. And this time it’s not men who are holding us back. Thistime we’re doing it to ourselves, because ambition—for us—is stilla dirty word. Debra Condren has coached thousands of women at every level—fromthose just starting out to the most powerful female executives inthe United States—and each one possesses the same fear: if she goesafter her dream, she’ll be seen as selfish, bitchy, a bad wife, orbad mother. But it’s exactly this fear of ambition that has forcedwomen to leave the best part of themselves—their dreams, theirgreat talents—by the roadside, rendering them less able to be thewhole people they should be in every area of their lives. Condren has a new message and mission: to remind women

With a new Afterword by the author and a new Foreword by MarkCuban In this commanding big-picture analysis of what went wrong incorporate America, Alex Berenson, a top financial investigativereporter for The New York Times, examines the common threadconnecting Enron, Worldcom, Halliburton, Computer Associates, Tyco,and other recent corporate scandals: the cult of the number. Every three months, 14,000 publicly traded companies report salesand profits to their shareholders. Nothing is more important inthese quarterly announcements than earnings per share, the lodestarthat investors—and these days, that’s most of us—use to judge thehealth of corporate America. earnings per share is the number forwhich all other numbers are sacrificed. It is the distilled truthof a company’s health. Too bad it’s often a lie. Alex Berenson’s The Number provides a comprehensiv, brutallyfactual overview of how Wall Street and corporate America losttheir way during the great bull market tha

Meetings are unavoidable--but they don’t have to beunproductive. This tool-packed guide will help readers transformmeetings from time-sinks to springboards for effective action bylearning how to: - Set smart agendas - Keep meetings on track - Handle problem behaviors and time-wasters - Motivate participants to take action

Entertaining and informative, this book by first time author(and reality TV semi-regular) Corey sheds light on the plans andprocesses that led him to achieve his goal of amassing a milliondollars by his third decade. In a winning narrative, Corey leadsreaders through his post-collegiate career as the cheapest ofcheapskates, starting each chapter with a cute but revealingparagraph letting readers know all that he had yet to grasp inpursuit of money-making and -saving strategies. Though very fewreaders will be able to follow Corey's same path to riches (hedoesn't expect them to), bulleted tips and sidebars ("ExtremeCheapskate Strategy: Buy one pair of multipurpose shoes a year.Don't buy any others") give readers solid advice as well as anappreciation for Corey's discipline. Throughout, the tone isconversational, humorous and occasionally glib; the under-30 crowd(for whom the current American economy can be especially unkind)will find Corey's advice welcome and his story encouraging. Copyright ReedBus

For all of the millions of Americans who are out of work, soonto be out of work, or wishing to be freed from unrewardingwork—here is the must-have book that will show you how you can makea living by working when, where, and how you want. Newly revised and updated, Barbara J. Winter’s guide tosuccessful self-employment is now more relevant than ever before.Drawing on the techniques and ideas of her popular seminars as wellas her own thirty years of business expertise and that of othersuccessful entrepreneurs, Winter offers the practical, proven wayto launch your own profitable venture. Her indispensable adviceranges from why creativity is more important than capital to how toavoid the most common pitfalls of self-employment and how todevelop multiple profit centers. And for this new edition, she has added timely advice on topicsincluding: ?how to find opportunity in a chaotic economy ?why smart, small and spunky is the 21st Century businessmodel ?using the Internet to o

Tired of swimming with the sharks? Fed up with that big apedown the hall? Real animals can teach us better ways to thrive inthe workplace jungle. You’re ambitious and want to get ahead, but what’s the best wayto do it? Become the biggest, baddest predator? The proverbial800-pound gorilla? Or does nature teach you to be more subtle andsophisticated? Richard Conniff, the acclaimed author of The Natural History ofthe Rich, has survived savage beasts in the workplace jungle, wherehe hooted and preened in the corner office as a publishingexecutive. He’s also spent time studying how animals operate in thereal jungles of the Amazon and the African bush. What he shows in The Ape in the Corner Office is that naturebuilt you to be nice. Doing favors, grooming coworkers with kindwords, building coalitions—these tools for getting ahead comestraight from the jungle. The stereotypical Darwinian hard-chargersupposedly thinks only about accumulating resources. But highlye

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

Meet a genuine American folk hero cut from the homespun clothof America's heartland: Sam Walton, who parlayed a single dimestore in a hardscrabble cotton town into Wal-Mart, the largestretailer in the world. The undisputed merchant king ofthe late twentieth century, Sam never lost the commontouch. Here, finally, inimitablewords. Genuinely modest, but always sure if hisambitions and achievements. Sam shares his thinking in acandid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of bothMain Street and Wall Street, Sam Walton chronicles the inspiration,heart, and optimism that propelled him to lasso the AmericanDream.