The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced in the second part, they describe the steps organizations must take to build their own and, finally, they discuss how the Balanced Scorecard can be used as a driver of change. 被《哈佛商业评论》誉为75年来最伟大的管理工具 卡普兰和诺顿开创性地提出了一个将成长战略转化为日常行为的管理新视角。它代表着一种全面的、可行的公司治理理论的开端。 中国组织需要实用的解决之道去应对各种重要

The business environment has become increasingly precarious, thus raising the stakes for nearly every managerial move. This cutting edge collection includes articles on how to lead in a downturn economy, overcome a growth crisis, stay resilient through difficult periods, and more.

AcommemorativeeditionofthelandmarkbookfromPatrickLencioniWhenitwaspublishedtenyearsago,TheFiveTemptationsofaCEOwaslikenootherbusinessbookthatcamebefore.Highlysought–aftermanagementconsultantPatrickLencionideftlytoldthetaleofayoungCEOwho,facinghisfirstannualboardreview,knowsheisfailing,butdoesn′tknowwhy.Refreshinglyoriginalandutterlycompelling,thisrazor–sharpnoveletteplusself–assessment(writtentobereadinonesitting)servesasatimelessandpotentreminderthatsuccessasaleadercancomedowntopracticingafewsimplebehaviors–behaviorsthatarepainfullydifficultforeachofustomaster.Anyexecutivecanlearnhowtorecognizethemistakesthatleaderscanmakeandhowtoavoidthem.ThelessonsofTheFiveTemptationsofaCEO,areasrelevanttodayasever,andthisspecialanniversaryeditioncelebratestenyearsofinspirationandenlightenmentwithabrandnewintroductionandreflectionsfromLencionionthenewchallengesinbusinessandleadershipthathaveoccurredinthepasttenyears.

Whatmakesaneffectiveexecutive? Themeasureoftheexecutive,PeterF.Druckerremindsus,istheabilityto"gettherightthingsdone."Thisusuallyinvolvesdoingwhatotherpeoplehaveoverlookedaswellasavoidingwhatisunproductive.Intelligence,imagination,andknowledgemayallbewastedinanexecutivejobwithouttheacquiredhabitsofmindthatmoldthemintoresults. Druckeridentifiesfivepracticesessentialtobusinesseffectivenessthatcan,andmust,belearned: Managingtime Choosingwhattocontributetotheorganization Knowingwhereandhowtomobilizestrengthforbesteffect Settingtherightpriorities Knittingallofthemtogetherwitheffectivedecision-making Rangingwidelythroughtheannalsofbusinessandgovernment,PeterF.Druckerdemonstratesthedistinctiveskilloftheexecutiveandoffersfreshinsightsintooldandseeminglyobviousbusinesssituations. 《卓有成效的管理者》论述了现代企业组织的管理者应具备的素质和才能。管理者要做到卓有成效，光靠天资聪明、工作努力是不够的，还要有创造力、创新精神和组织能

ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.

This collection of revealing articles captures the varying leadership and management styles of senior executives in several industries. In today's unpredictable business environment, a strong effort at the top can be essential to capturing the highest performance results possible in most industries. Readers will learn the challenges and complexities that CEOs and senior executives face today and how they can restore sound strategic decision-making while maintaining morale throughout the rest of the company.

Withtheincreasingglobalizationofbrands,effectivebrandmanagementindifferentiatingproductshasbecomeevenmoreessential.Thishelpfulvolumeprovidesthelateststrategiesformaximizingthevalueofyourbrandsandproducts.Articlesinclude:BuildingBrandsWithoutMassMediabyErichJoachimsthalerandDavidA.Aaker;Brandsvs.PrivateLabels:FightingtoWinbyJohnA.QuelchandDavidHarding;HowDoYouGrowaPremiumBrand?byReginaFazioMaruca;ShouldYouTakeYourBrandtoWheretheActionIs?byDavidA.Aaker;ExtendProfits,NotProductLinesbyJohnA.QuelchandDavidKenny;TheLogicofProduct-LineExtensions,PerspectivesfromtheEditors;CanThisBrandBeSavedbyReginaFazioMaruca;andYourBrand'sBestStrategybyVijayVishwanathandJonathanMark.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.

It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors. The Harvard Business Review Paperback Series The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.