本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

《保罗·威尔莫特数量金融系列：数量金融（第1卷原书第2版）》包括衍生品理论的基础与应用，同时研究了股票和固定收益证券。 《保罗·威尔莫特数量金融系列：数量金融（第1卷原书第2版）》介绍了对冲和无套利的重要概念，大部分复杂的金融理论均建立在这些概念的基础之上。对于最初在赌博中体现出的一些理念，我们将把握其中的本质思想并将它转化成风险与回报的分析方法。第1卷中的各种假设条件、关键概念以及结论共同组成了众所周知的“布莱克-斯科尔斯世界”——以费希尔·布莱克和迈伦·斯科尔斯两人之名命名。他们两人与罗伯特·莫顿一起构建了布莱克-斯科尔斯世界。第1卷除基本的微积分之外并不需要多少金融背景知识。

本书简要地介绍了事件相关脑电位（ERPs）研究者应掌握的神经电生理学基础；详细论述了ERP实验的实用知识，包括记录ERP所需的设备及其使用方法、ERP常见成分解析、ERP实验准备和实验中应当注意的问题、ERP离线分析的基本方法以及目前广为采用的ERP分析方法和脑成像技术；举例介绍了几种关于ERP研究的实验设计和结果分析。《ERPs实验教程(修订版)》的内容不仅系统完整，而且实用易懂，可读性极强。《ERPs实验教程(修订版)》可作为相关专业本科生、研究生的ERP实验教材，不仅适用于刚刚涉足ERP领域的初学者，也适用于有多年经验的ERP研究人员。

《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》不仅详细介绍了绩效测评中所用到的各种基础分析方法和工具，更重要的是从资深从业者和业内专家的角度对绩效测评的各种方法做了精辟的对比，对于参与投资决策过程中的投资经理、风险管理人员以及投资者来说都是必不可少的参考书。第一部分介绍了投资收益率的各种计算方法及现金流对收益率计算的影响，第二部分解释怎样根据投资组合的收益和风险特征选择适当的参考基准，第三部分评估投资组合的风险，第四部分详细阐述了投资组合绩效的归因分析，《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》最后部分介绍了归因分析各种方法的进化过程，对于绩效测评人员是了解各种归因分析方法历史演变过程难得的经典教程。

Take it from hundreds of executive recruiters:Hard work and a great resume are nothing without Leadership Presence--charisma,passion,strategic ghinking,cultural fit,and skillful presen-tation of all your intangible assets.This essential resource for anyone who wants to go straight to the top reveals:How executive recruiters assess Leadership Presence,How to assess your own Leadership Presence,How to look,speak,and think like a top executive,How to display your passion to lead. Using profiles of top executives and interviews with executive recruiters,as well as a Leadership Presence Quiz,recruiting expert Sharon Voros offers you the key to the executive suite.

As China marks a quarter century of economic change and transformation,it stands poised to enter a new era.With the WTO entrance finally behind it and the Olympics 2008 and Expo2010 ahead of it ,China is undergoing a new wave of changes in every sense.Moreover,Global Conditions are presaging its entry as a strategic partner and player on both blobal and regional levels.Nonetheless,a host of economic,fiscal and business challenges remain in the midst of its fitst systematizrd leadership transition.How China manages its multiple transformation is the story of its new rea. Drawing together a broad array of expertise,regional analysis and concrete business judgments ,China:Enabling A new Era of changes sets a benchmark in synthesizing and clarfying the diverse factors that are shaping China's century.Thins book,the second in a series of boks from the World Economic Forum on Aisa,Presents: -deep insight by leading economists and thinkders from china and abroad -provoctive analyses of China's strat

The muddled state of thinking on the qualities of a good manager is reflected in this uneven collection of papers reprinted from the Harvard Business Review. The best of them are the most prosaic. Carol A. Walker pinpoints some of the common people-management mistakes made by rookie managers; Steven Berglas warns of the damage caused by Svengali-like executive coaches who impose superficial managerial nostrums and overlook or exacerbate deeper psychological problems; and in the collection's high point, William Oncken, Jr. and Donald L. Wass give a funny and perceptive account of the ways subordinates shift their problems onto their supervisors' shoulders. Other selections are less substantive: "The Making of a Corporate Athlete" includes tips on diet, weight-training and "spiritual capacity," while an esoteric round-table of leadership experts mixes vague talk of managerial "vision" with the latest results in primatology. Confusion reigns even on such a basic issue as managerial time wasting. A leadershi

A big-picture guide to the financial information that really matters, and how investors can use it~Fed chairman Alan Greenspan's infamous, packed-beyond-capacity briefcase has for years represented the definitive behind-thescenes collection of market-moving financial knowledge and economic reports. Inside Greenspan's Briefcase breaks the seal, examining the essential reports, data, and numbers that investors must know, and explaining what they generally mean to market insiders. A guide to determining which information bites are important, and then uncovering clues within those key reports and data, it helps investors look beyond chat-room gossip and media noise to make informed and profitable decisions. Robert Stein, a leading voice in today's financial community, explains how news and reports affect investor sentiment and market activity, and provides individual investors with an enhanced and finely honed awareness of global macroeconomic issues as well as the more personal issues that affect long-term fina

《保罗·威尔莫特数量金融系列：数量金融（原书第2版 第3卷）》介绍了高级金融工程技术及操作原理。作者列出了大量彭博资讯系统的页面，通过真实的条款佐证他所阐述的各项观点；同时也结合了大量必不可少的VisualBasic计算机代码、模型的电子数据表解释、产品说明书以及期权分类表格。除了实用性导向外，作者以漫画的形式出现在整《保罗·威尔莫特数量金融系列：数量金融（原书第2版 第3卷）》中，以带有个人色彩的口语化文字对书中讨论的关键部分内容给出强调与解释。

Thorough Instructions and Examples Unlike other books, Streetwise Complete Business Plan with Software gives you multiple choices of prewritten text for every part of your plan. You’ll spend less time searching for the right wording-and you’ll produce a better plan! Includes a CD-ROM That Does the Hard Work for You! Compatible with Windows 95 and Windows 98, Streetwise Complete Business Plan has software that creates a picture-perfect business plan from information you input. You can also export finished plans to Word, Wordperfect, Lotus, and Excel. By just plugging in your numbers, you’ll be able to create budgets and turn projections into reality. You’ll be able to really control your business-and drive it to high growth and profitability. Projecting Finances Has Never Been Easier! Just insert your numbers into the formulas provided, enter the results on the worksheets, and add up the columns—and you’re done! It’s that easy. Includes Complete Sample Business Plan

Most owners of a small- to medium-sized business are so busy simply keeping the doors open that they couldn't say what their business is truly worth. More than that, they wouldn't even know where to begin determining accurate valuation figure. How to Value Your Business and Increase Its Potential shows you how to determine what your business is worth, far more easily than you might have thought. Even more important, this clearly written and easy-to-follow book details proven steps you can take to improve the value of your business, and ensure you receive top dollar if and when you decide to sell. This step-by-step guide provides you with: Detailed instructions for doing a "quick and dirty" valuation of your business ； Insights and techniques for increasing the value of your business over time ； Strategies for grooming your business for sale, successfully passing it to your heirs； For any number of reasons, from tax questions to selling to simple curiosity, accurate valuation can

The first book to confront the imminent dollar crisis. Given the current global economic situation, a dollar crisis seems imminent. It is predicted that the series of financial and currency crises in recent years will soon culminate in the collapse of the U.S. dollar, facilitating a worldwide economic slump. This timely and challenging book brings together the origins of this crisis and the solutions that will help counter global imbalance. Filled with in-depth insights and practical advice, The Dollar Crisis is a highly relevant guide for all markets, since the collapse of the U.S. dollar will result in global destabilization impacting capital markets everywhere. Richard Duncan (Hong Kong) has worked as a financial analyst in Asia for more than fifteen years. During his career, he has worked for leading companies such as Salomon Brothers, HSBC Securities, International Monetary Fund, and The World Bank.

The Merrills, time management experts who co-authored First Things First with Stephen Covey (The Seven Habits of Highly Effective People), expand their range here to cover creative ways to successfully balance four major aspects of life: family, money, work and time. The premise of their program rests on what the authors call three gotta do's-validate expectations, optimize effort and develop navigational intelligence. For example, if you have determined for yourself and your family that financial security is important (validate expectations), it is necessary to take steps to achieve this (optimize effort) by, say, getting out of consumer debt. Navigational intelligence is the ability to make appropriate decisions when unpredictable events arise that may interfere with your focus. The Merrills borrow a paradigm from their earlier book that divides tasks into four quadrants; urgent, not urgent, important and unimportant. Drawing on personal anecdotes, the authors show how this division can facilitate making ch

When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks;Invoices don't get paid by their due dates,ads don't consistently bring in customers, sales don't continually rise,and profits aren't always there,Inthis book,small business maverick Bob Aaams shows you how things really get done,and acts as your mentor by providing instant access to streetwise advice on every small business topic. 作者简介： Bob Adams started his current business,Adams Media Corporation,a $20 million book and software publishing firm, in his basement apartment with $2,000.He has also started and operated many other small businesses,including a boat brokerage firm ,a tourist map business,and a classified advertising newspaper. Adams is a graduate of the Harvard Business School,where he received first-year honors; Carleton College,where he received his BA;and the real life of small business,where he's received his full share of“hard knoc

A $10,000 investment in Warren Buffett's original 1956 portfolio would today be worth a staggering $250 million ... after taxes! What are his investing secrets? How to Pick Stocks Like Warren Buffett contains the answers and shows, step-by-profitable-step, how any investor can follow Buffett's path to consistently find bargains in all markets: up, down, or sideways.~How to Pick Stocks Like Warren Buffett sticks to the basics: how Buffett continually finds bargain stocks passed over by others. Written by an actual financial analyst who uses Buffett's strategies professionally, this tactical how-to book includes:~~Comprehensive financial tools and information~Strategy-packed "Buffett in action" boxes~Buffett's own stock portfolio continually updated on the author's website!~要想做一个巴菲特式的投资人，淘出真正高收益的股票，除非你能答出下面这些问题： ★价值投资者应该注重哪些信息？ ★巴菲特本人怎样看公司报表，哪些业绩指标他认为关键？

Millions of Americans reach retirement each year. Many of them realize too late that their savings is inadequate to meet their long-term needs. Even with careful preparation, the path to reaching retirement goals is not always a straight line. Streetwise Retirement Planning provides you with savvy, yet practical, information on retirement fundamentals. Streetwise Retirement Planning covers how to anticipate and plan for the inevitable surprises and contingencies that can deplete a savings nest-egg, such as layoffs, medical crises, divorce, and market downturns. All the necessary tools for assessing your retirement needs are provided. Streetwise Retirement Planning helps you pull all the pieces together for a successful and rewarding retirement. Evaluate Your Retirement Needs ·Lifestyle ·Post-retirement expenses ·Knowing your assets and liabilities Work Around Your Retirement Gap ·Investing and budgeting fundamentals ·Strategies for making up reti

《财富与货币》是约瑟夫.弗伦奇.约翰逊的经典著作。该书曾于1905年出版。系统研究了财富的范畴及其物质本质和精神本质，指出财富为货币的本源，而货币是财富的表征。货币本位决定货币的价值，并且货币供给量取决于担任货币本位的那种“物”的数量。

Effective management in today's competitive business environment requires solid leadership skills skills for which companies often don't provide adequate training. Managerial Leadership fills that void, providing a four-tiered approach that helps professionals from all walks of life develop both strong management and leadership skills. Top leadership models and frameworks, tools for assessing leadership strengths, techniques for handling change and growth, and more make Managerial Leadership a veritable learning laboratory. 通过学习作者精心设计的四项行动纲领，反思他提出的自省课程，应用独特的360度全方位意见反馈工具，并揣摩书中安排的著名企业的生动案例，你将全面提升自己处理变革、克服阻力、跨越企业文化樊篱、彻底发挥员工潜能的领导艺术。

Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near-obscurity to become a global powerhouse in mobile communications and a leader in the development of third-generation wireless services. How did they do it? How did the 140-year-old company manage to survive the political upheavals of its age? What re-creations did the company undergo as it moved from forest-industry enterprise to European technology conglomerate to global cellular phone maker--and now, to its latest incarnation, as a mobile Internet vendor? The Nokia Revolution probes behind the company's official, often enigmatic veneer to uncover how Nokia operates, how its chief executives think, and how it listens to the pulse of the market. As such, it is the first strategic study of this extraordinary company, focusing on the way Nokia has built its existing capabilities into competitive advantages. The book probes far beyond the breezy articles and lightweight press release

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done. The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history. 作者简介： Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors