Jim aGriffa Griffith, eBayas official ambassador, presents thedefinitive sourcebook on all things eBay, for beginners to seasonedusers alike. Uncle Griff, Dean of eBay Education, brings us thelatest on all things eBay with the only officially endorsed andauthorized guide to this phenomenal auction site. "The OfficialeBay Bible" has sold more than 150,000 copies in previous editionsand eBay today is bigger than ever, with 203 million registeredusers and 541,000 official eBay stores nationwide. "The OfficialeBay Bible, Third Edition" is fully revised and totally updatedwith all of the latest changes to the site, making all previousbooks on eBay obsolete. Much more than a useras guide, "TheOfficial eBay Bible, Third Edition" includes the inspiring storiesof real-life buyers and sellers, as well as tips and tricks on someof the powerful, but little-known aspects ofusing the site. Thisdefinitive sourcebook includes instructional plans for users of alllevels, whether theyare running a small business through

It's hard to think of a CEO that commands as much respect as Jack Welch。 Under his leadership， General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business。 In Jack: Straight from the Gut， Welch， with the help of Business Week journalist John Byrne， recounts his career and the style of management that helped to make GE one of the most successful companies of the last century。 Beginning with Welch's childhood in Salem， Massachusetts， the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder，which culminated in 1981。 What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls ”superficial congeniality”--a dislike that would help earn him the nickname ”Neutron Jack。” In spite of its 496 pages， Jack: Straight from the Gut is a quick read that any student or manage

Troubled economic times call for recession-proof,reliable trading advice. CD included. Intoday's volatile market, the most reliable way of anticipating whento invest is the technical analysis of market patterns. Here, aveteran trader and technical analysis software specialist shareshis decades of experience, enhanced with an innovative tutorial CD.It employs jargon-free, detailed explanations of each aspect oftechnical analysis and advice on how to set up shop to become asuccessful home technical analysis investor. ?Veteran trader and expert on technical analysis ?The most current strategies that reflect today's fast-pacedmarket ?Over 90 charts, both black-and-white and full-color, and how toread them ?Unique instructional CD

In today’s time-pressured, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Project Management For Dummies shows business professionals what works and what doesn’t by examining the field’s best practices. You can learn how to organise, estimate, and schedule projects more efficiently. Discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. This adaptation includes: The latest methods to manage resources and stay on track and within budget Coverage for dealing with the pros and cons of virtual teams Tips and information on setting realistic expectations and meeting everyone’s needs Methods and strategies to get tasks done with minimal staff Tips and advice for motivating a project team The latest concepts and fundamentals behind best-pract

In 2008, HowardSchultz, the president and chairman of Starbucks, made theunprecedented decision to return as the CEO eight years after hestepped down from daily oversight of the company and becamechairman. Concerned that Starbucks had lost its way, Schultz wasdetermined to help it return to its core values and restore notonly its financial health, but also its soul. In Onward, he sharesthe remarkable story of his return and the company's ongoingtransformation under his leadership, revealing how, during one ofthe most tumultuous economic times in history, Starbucks againachieved profitability and sustainability without sacrificinghumanity. Offering readers a snapshot of a moment in history thatleft no company unscathed, the book zooms in to show, in rivetingdetail, how one company struggled and recreated itself in the midstof it all. The fast paced narrative is driven by day-to-day tensionas conflicts arise and lets readers into Schultz's psyche as hecomes to terms with his limitations and evolving l

Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marketing and Entrepreneurship in a clear, fun and provocative manner. By using extraordinary case studies, this book offers a complete set of tools, tactics and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free. Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voices out there, connecting to similar others, becoming better community citizens and, ultimately, making more money and rocketing their personal and business lives into the stratosphere. The trick is, Personal Brands are becoming bigger than corporate brands--and in Six Pixels of Separation, readers will begin to understand how and why certain entrepreneurs have mastered the internet to propel their businesses. 作者简介：Mitch Joel

Practical techniques show you how to form realistic ambitions,develop your skills, and achieve your objectives. Learn all you need to know to make the most of your potential atwork, from setting goals to developing the determination, energy,and skills required to achieve them. Achieving Excellence not onlyshows you how to network effectively and make the most of yourtime, but also provides practical techniques for improving yourmemory, sharpening mental agility, thinking creatively, andreducing stress. Power tips help you to overcome every obstacle inthe quest to fulfill your ambitions and achieve success in theworkplace. The Essential Manager have sold more than 1.9 millioncopies worldwide! Experienced and novice managers alike can benefitfrom these compact guides that slip easily into a briefcase or aportfolio. The topics are relevant to every work environment, fromlarge corporations to small businesses. Concise treatments ofdozens of business techniques, skills, methods, and problems arepresen

Managing Projects Large and Small: The Fundamental Skills forDelivering on Cost and On TimeWhen it comes to project management,success lies in the details. This book walks managers through everystep of project oversight from start to finish. Thanks to thebook's comprehensive information on everything from planning andbudgeting to team building and after-project reviews, managers willmaster the discipline and skills they need to achieve stellarresults without wasting time and money.The Harvard BusinessEssentials series is for managers at all levels but is especiallyrelevant for new managers. It offers on-the-spot guidance,coaching, and tools on the most relevant topics in business. Eachbook includes the critical information that managers need on agiven topic-from budgeting to hiring to communication tostrategy-and offers interactive tools and worksheets that translateadvice into action. Providing ready answers to day-to-day issues,these guides make sound, trusted mentoring advice availablewhenever manag

Award-winning website consultant Lori Culwell demonstrates howto create a website that will increase sales and generate repeatcustomers on a small business budget. Not just another "graphicdesign for the web" book, Culwell offers invaluable insider adviceon what it takes to build a high-profile website, including dozensof guidelines to avoid the pitfalls of bad usability, withinvaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and notconfused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic andget the word out

This is a basic interactive guide totechnical analysis - from one of the world's leading experts.Technical analysis is the art of identifying market turning pointsat a relatively early stage. For the savvy investor or trader whoidentifies these changes and acts accordingly, the rewards can beenormous. Listen and watch as this unique entry-level guideexplains and demonstrates the tools used by one of the world'sforemost technical analysts to evaluate emerging trends before theybecome apparent to the crowd.Using its effective interactiveCD-ROM/workbook format, you'll learn how to: interpret charts offutures, stocks markets, and options and identify key support andresistance levels; master the basic concepts of momentum andunderstand its effect on price; apply the theory with a commonsense set of trading strategies; use price and volume patterns toidentify breakouts; analyze peaks and troughs that can signal achange in the prevailing trend; interpret moving averages andanalyze their impact; and, use state

The art of accounting-by the numbers. The Complete Idiot's Guide(r) to Accounting, Third Edition takesthe guess work out of this basic business activity. This updatededition has all the current information any business person willneed to understand the "books," along with a useful workbook styleappendix to re-enforce the lessons learned throughout thebook. ? Fully updated including all new forms ? New workbook appendix with dozens of useful exercises ? Up-to-date information on the changes in payroll taxes,including the new Medicare tax

Praise for THE APPLE EXPERIENCE "There are three pillars ofenchantment: likability, trustworthiness, and quality. The Appleexperience is the best modern-day example of all three pillars.Carmine's book will help you understand and implement the same kindof world-class experience." --Guy Kawasaki, author of Enchantment:The Art of Changing Hearts, Minds, and Actions and former chiefevangelist of Apple "Carmine Gallo explains beautifully and simplyjust what makes the Apple retail experience so successful. Nomatter what kind of business you are in, there are insanelyvaluable lessons in this book!" --Garr Reynolds, best-sellingauthor of Presentation Zen and The Naked Presenter "The AppleExperience isn't just for retailers. It applies to any businessthat involves people. At its core, this book is not about Apple.It's about delivering the best experience possible." --Tony Hsieh,New York Times bestselling author of Delivering Happiness and CEOof Zappos.com, Inc. "An exciting resource for any business owner inan

The8 Dimensions of Leadership is the first book to explore leadershipthrough the lens of Inscape's third generation DiSC model of humanbehavior. This title is designed to paint an inclusive picture ofthe varied approaches that make for strong leadership. It primarilyfocuses on the interpersonal realm of leadership and helps readersidentify which of the eight approaches comes most naturally tothem. Sugerman, Scullard and Wilhelm show readers how to determine whichof the eight DiSC dimensions aligns best with their leadershipapproach: Pioneering, Energizing, Affirming, Inclusive, Humble,Deliberative, Resolute or Commanding. The authors explore thestrengths and weaknesses of each style in depth. But they alsoemphasize that any single-dimensional approach to leadership isincomplete. It's not enough to just build on your strengths. To betruly effective you need to incorporate all eight dimensions intoyour leadership approach. This book will give readers new,scientifically-based insights into what makes them tick

"From investing in big ideas about which you are passionate tofinding the courage to take action to profiting from thecompetitive advantage, Dr. Doug gives you a clear process to takeyou to the next level." -Jeff Taylor, founder of Monster.com andEons.com It's not good enough to simply want to be the best-you must bewilling to make the hard choices and changes that will get youwhere you want to be. High achievers in some of the most pressurized jobs in corporateAmerica are able to move beyond good to exceptional-no matter whatthe economic or social pressures-because they fully engage eightprinciples that keep them on the success track. From understanding core motivation to gaining self-awareness,setting goals to taking smart risks, identifying one's competitiveadvantage to developing inner confidence, and appreciating theimportance of the process to being accountable, 8 Ways to Greatdemonstrates how these principles direct the decisions of topperformers and how you, too, can integrate

Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity

Guidance on how to share information among peers to helpscompanies achieve greater success. Explains the latest managementbuzzwords, offers advice on keeping open communication withcustomers and co-workers, and maintaining a knowledge managementprogram with the future in mind. Softcover.

A detailed resource for businesses and individuals seeking topromote goods and services on Facebook Social media is the number one vehicle for online marketing,and Facebook may be the most popular site of all. Facebookmarketers must consider?content delivery, promotions,?etiquette andprivacy, creating community, applications, advertisements, the opengraph, and much more. Written by social media experts, thisall-in-one guide gives marketers and small-business owners all thetools they need to create successful Facebook marketingcampaigns. Successful marketing campaigns today require effective use ofsocial media, especially Facebook This guide covers understanding Facebook basics, developing amarketing plan, creating your business Facebook page, engaging yourcommunity, working with apps, advertising within Facebook, ways toconnect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies toillustrate the techniques and how to use

Free Lunch answers the great mystery of our time: How did ourstrong and growing economy give way to job uncertainty, debt,bankruptcy, and fear for millions of Americans? Acclaimed reporterDavid Cay Johnston reveals how government policies and spendinghave reached deep into the wallets of the many to benefit the top1% of the wealthiest. He shows exactly who has been getting free lunches from thegovernment—from $100 million to Warren Buffett, to $1.3 billion tothe owners of the Yankees and Mets. But of course there’s really nosuch thing as a free lunch. The taxpayer always picks up the bill.With his in depth reporting, vivid stories, and sharp analysis,Johnston reveals the forces that shape our everyday economiclives—and shows us how we can finally make things better.

The last lecture on leadership by the NFL's greatest coach:Bill Walsh Bill Walsh is a towering figure in the history of the NFL. Hisadvanced leadership transformed the San Francisco 49ers from theworst franchise in sports to a legendary dynasty. In the process,he changed the way football is played. Prior to his death, Walsh granted a series of exclusiveinterviews to bestselling author Steve Jamison. These became hisultimate lecture on leadership. Additional insights and perspective are provided by Hall of Famequarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadershipare the same whether you run an NFL franchise, a fortune 500company, or a hardware store with 12 employees. These final wordsof 'wisdom by Walsh' will inspire, inform, and enlighten leaders inall professions.

Mainstay reference guide for wealth management, newly updatedfor today's investment landscape For over a decade, The New Wealth Management: The FinancialAdvisor's Guide to Managing and Investing Client Assets hasprovided financial planners with detailed, step-by-step guidance ondeveloping an optimal asset allocation policy for their clients.And, it did so without resorting to simplistic model portfolios,such as lifecycle models or black box solutions. Today, while TheNew Wealth Management still provides a thorough background oninvestment theories, and includes many ready to use clientpresentations and questionnaires, the guide is newly updated tomeet twenty-first century investment challenges. The book Includes expert updates from Chartered Financial Analyst (CFA)Institute, in addition to the core text of 1997's first edition –endorsed by investment luminaries Charles Schwab and JohnBogle Presents an approach that places achieving client objectivesahead of investment vehicles

This book details the leadership principles used by MotherTeresa in building one of the world’s largest and most successfulorganizations, with this as its central lesson: leaders mustarticulate a simple vision, and execute it with absolutepracticality. Bose—who spent eight months working with MotherTeresa in 1992-3—and Faust have distilled Mother Teresa’sleadership style into nine essential principles. Each principleshows readers how to apply Mother Teresa’s wisdom in their livesand businesses. Much has been written about Mother Teresa. She is an actualsaint, beatified by Pope John Paul II in 2003, as well as thewinner of the 1979 Nobel Peace Prize, This book is the first toview her in another light—as a pragmatic, realistic leader who over47 years raised billions of dollars and helped millions of people.This often meant making tough decisions—such as accepting adonation from Saddam Hussein. This book has the principles thatguided those decisions. These are universal principles that

Escape the cube. Ditch the commute. It’s not just a dreamanymore. Many people already spend 12 hours a day getting to work,working, getting home from work. Here’s some good news: thanks toadvances in technology, acceptance of outsourcing, the trendtowards corporate flextime, and other factors, working from home iseasier than ever. Good Morning America’s Workplace Contributor Tory Johnson andconsumer advocate Robyn Freedman Spizman tell readers exactly howto turn today’s cultural change to their advantage without givingup an income. Specific business plans will teach them how to: ? Take their current position home ? Find a new company whose policies will allow them to work fromhome ? Reseach a product they believe in, and sell it from home ? Start their own business, doing something they love, for aminimal initial investment With real-life stories, a step-by-step plan, resource guides, andlists of scams to avoid, this is the book that will help readersfi

When your doctor uses terms like intraductal carcinoma orakathisia, do you understand and can you ask the right questions?If you, like most Americans, are taking a more active role in yourfamily’s healthcare, the fully revised and updated Webster’s NewWorld? Medical Dictionary, Third Edition will help you understandand communicate your medical needs when it matters the most.Written by doctors and the experts at WebMD, this edition includes8500 entries, including 500 new terms, a vitamin appendix, and acompanion website to give you access to medical language.