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    • Small Loans, Big Dreams: How Nobel Prize Winner Muhammad Yun
    •   ( 1 条评论 )
    • Alex Counts 著 /2008-04-01/
    • Microfinancing is considered one of the most effective strategies in the fight against global poverty. And now, in Small Loans, Big Changes, author Alex Counts reveals how Nobel Prize Winner Muhammad Yunus revolutionized global antipoverty efforts through the development of this approach. This book presents compelling stories of women benefiting from Yunus’s microcredit in rural Bangladesh and urban Chicago, and recounts the experiences of different borrowers in each country, interspersing them with stories of Yunus, his colleagues, and their counterparts in Chicago.

    • ¥223.5 折扣:8.8折
    • 领导周期 The cycle of leadership
    •   ( 1 条评论 )
    • Noel M. Tichy 著 /2004-08-01/ 音像供货
    • In The Leadership Engine, Noel Tichy showed how great companies strive to create leaders at all levels of the organization, and how those leaders actively develop future generations of leaders. Now, in The Cycle of Leadership, Tichy takes the theme further, showing how great companies and leaders hone their business knowledge into "teachable points of view,'and pass this knowledge to others in the organization. In turn, these leaders learn from the employees they are teaching. Using examples of this "virtuous teaching cycle" from GE, Best Buy,Genentech, Southwest Airlines and many others, Professor Tichy presents and analyzes leadership principles in action and shows how leaders can begin to transform their own businesses into teaching organizations and,consequently, better-performing companies.

    • ¥169 折扣:8.8折
    • LEARN YOUR WAY TO SUCCESS: HOW TO CUSTOM(ISBN=9780071782258)
    •   ( 1 条评论 )
    • Daniel R. Tobin 著 /2012-01-01/ McGraw-Hill
    • Supercharge your job performance and get where your want to beby becoming an ACTIVE LEARNER In today's highly competitive workenvironment, continuous learning is an absolute necessity--arequirement to keep up with the latest innovations in the field andincrease productivity. Learn Your Way to Success helps you spototherwise overlooked opportunities to learn and teaches you how totake advantage of them. It provides tools for setting a personallearning agenda, keeping track of what is learned, and determininghow to use that learning to improve performance in their currentjob, prepare for their next job, and plan their careers. Daniel R.Tobin has more than 30 years of experience in the learning anddevelopment field. He has founded two corporate universities(Digital Equipment Corporation's Network University and WangGlobal/Getronics Virtual University) and served as vice presidentof design and development at the American Management Association(AMA).

    • ¥135 折扣:7.9折
    • The New Market Wizards: Conversations with America’s Top Tra
    •   ( 1 条评论 )
    • Jack D. Schwager 著 /1994-01-01/
    • In these absorbing interviews with star performers in the financial markets, Schwager ( Market Wizards ) humanizes the mechanics and psychology behind billion-dollar daily world trading in such sophisticated instruments as currencies, stock options, commodity futures, and mutual-fund accounts by individuals, investment firms and group-trading computerized "money machines." One trader focuses on market response to news events, another calculates mathematical probabilities--one even cocks an ear to the noise level on the exchange floor. All rank assiduous research, self-confidence, a specific plan and the courage to cut losses among essentials to success. Few consider their work gambling, but Schwager entertainingly argues that a successful trader needs many of the qualities of a good poker player. Though the subject matter is esoteric, there is much here to attract the general reader, and Schwager appends a "primer" of technical basics. Copyright 1992 Reed Business Information, Inc. --This text refers to an o

    • ¥122.3 折扣:8.8折
    • HBR'S 10 MUST-READS ON MANAGING YOURSELF(ISBN=9781422157992)
    •   ( 11 条评论 )
    • Harvard Business Review 著 /2011-01-01/ Perseus
    • The path to your professional success starts with a criticallook in the mirror. If you read nothing else on managing yourself,read these 10 articles. We've combed through hundreds of HarvardBusiness Review articles to select the most important ones to helpyou maximize yourself. HBR's 10 Must Reads on Managing Yourself willinspire you to: - Stay engaged throughout your 50+-year worklife - Tap into your deepest values - Solicit candid feedback - Replenish physical and mental energy - Balance work, home, community, and self - Spread positive energy throughout yourorganization - Rebound from tough times - Decrease distractibility and frenzy - Delegate and develop employees' initiative

    • ¥169.8 折扣:7.9折
    • FORBES GREATEST BUSINESS STORIES OF ALL TIME(福布斯的商业传奇)
    •   ( 1 条评论 )
    • Forbes Magazine Staff 著 /1997-08-01/ 吉林长白山
    • What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories

    • ¥153.5 折扣:8.8折
    • 文化变革(哈佛商业评论系列) HBR: ON CULTURE N CHANGE HAR
    •   ( 1 条评论 )
    • 本社 编 /2002-12-01/ Harvard Business School Press
    • Harvard Business Review on Culture and Change provides insights into the confus- ing and often difficult process of changing workplace culture. In this diverse se- ries of articles, the authors examine why people resist change on both the corpo- rate and the individual level, show how passive aversion to cultural problems affects company performance, and provide an actionable framework for trans- forming corporate culture.

    • ¥134.3 折扣:7.9折
    • Planning Programs for Adult Learners成年人学习计划——教育工作者、培训师及员工管理者
    •   ( 1 条评论 )
    • Rosemary S. Caffarella 著 /2001-11-01/
    • This second edition of Rosemary Caffarella's classic book, Planning Programs for Adult Learners, offers a concrete how-to guide and resource book for planning educational and training programs for adults in a variety of settings, from the corporate sector to educational organizations. This thoroughly revised and expanded resource includes a wealth of new material and fresh examples including the significance of discerning the planning context, the importance of addressing power dynamics and ethical issues encountered in the planning process, and current information about incorporating technology into the development and practice of adult education and training programs.

    • ¥237.8 折扣:7.9折
    • How to Survive Your Freshman Year (Hundreds of Heads Surviva
    •   ( 3 条评论 )
    • Mark W. Bernstein 著 /2010-03-01/ Publishers Group West
    • How to Survive Your Freshman Year offers incoming college freshmen the experience, advice, and wisdom of their peers: hundreds of other students who have survived their first year of college and have something interesting to say about it. Based on interviews with hundreds of college students at every type of higher-learning institution across the country, this book has insights on every aspect of college life, including, what to take to the dorm, living with roommates, Facebook and other social networks, extracurricular activities, choosing classes, studying, going abroad, finances, food, the social scene, doing laundry, staying in touch with friends and family, and much more. Highly readable, much of the book consists of short snippets with some interesting insight and advice from the college students interviewed. The book also includes expert input from college advisors and officers.

    • ¥102.4 折扣:7.9折
    • OWNERSHIP THINKING: HOW TO END ENTITLEM(ISBN=9780071772457)
    •   ( 3 条评论 )
    • Brad Hams 著 /2011-08-01/ McGraw-Hill
    • It’s an insidious disease that is crippling companies,destroying our economy, and crushing potential. It’s infecting thevery roots of business performance, and it’s spreading fast. Itisn’t the recession, market volatility, scandal, or greed. It’s entitlement. And it may be killing your business. In myriad ways, entitlement has been cultivated for decades. As aresult, too many employees today believe that they are entitled toa paycheck simply because they show up. Brad Hams has proven thatwe are not doomed to a path of entitlement and dependence. Aftermore than 15 years working with hundreds of companies, he knowsthat the vast majority of employees addicted to entitlementactually want to engage, want to contribute, and feel much betterabout themselves when they are in an environment that requires themto do so. Now, with Ownership Thinking, Hams shares his strategy that willincrease your company’s productivity, employee retention, andprofitability: The Right Educ

    • ¥189.6 折扣:7.9折
    • The 22 Immutable Laws of Branding品牌塑造的22条不二定律
    •   ( 1 条评论 )
    • Al RiesLaura Ries 著 /2002-09-01/ 音像供货
    • When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, "The power of a brand is inversely proportional to its scope," and hectors managers with the idea that "customers want brands that are narrow in scope," you know he's right (he backs himself up with dozens of examples), and you know it's the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) --Lou Schuler --This text refers to an out of print or unavailable edition of this title.

    • ¥116.2 折扣:8.8折
    • 从优秀到卓越GOOD TO GREAT
    •   ( 10 条评论 )
    • Jim Collins 著 /2001-10-01/ HarperCollins
    • Built to Last, the defining management study of the nineties,showed how great companies triumph over time and how long-termsustained performance can be engineered into the DNA of anenterprise from the verybeginning. But what about the company that is not born with great DNA? Howcan good companies, mediocre companies, even bad companies achieveenduring greatness?

    • ¥161.2 折扣:6.5折
    • Key Performance Indicators (Kpi) Second Edition: Developing,
    •   ( 3 条评论 )
    • David Parmenter戴维·帕门特) 著 /2010-02-01/ Wiley
    • By exploring measures that have transformed businesses, DavidParmenter has developed a methodology that is breathtaking in itssimplicity and yet profound in its impact. Now in an updated andexpanded Second Edition, Key Performance Indicators is a proactiveguide representing a significant shift in the way KPIs aredeveloped and used, with an abundance of implementation tools,including: The four foundation stones that lead the development and use ofKPIs A 12-step model for developing and using KPIs withguidelines A KPI resource kit including worksheets, workshop programs, andquestionnaires A new and pragmatic approach to finding critical successfactors Over 300 performance measures Implementation variations for small to medium enterprises andnot-for-profit organizations New implementation short cuts How to brainstorm performance measures Templates for reporting performance measures A resource kit for a consultant who is acting as a coach /facilit

    • ¥298.1 折扣:6.9折
    • Building Brands & Believers : How to Connect with Consumers
    •   ( 1 条评论 )
    • Kent WertimeKent Wertime 著 /2003-01-01/
    • You have only an instant to connect with consumers. In a few heartbeats, your brand image must gain traction and begin the process of enticing and persuading your audience. Only the best images survive this process, so every advantage counts. Building Brands and Believers is designed to help you succeed in this hyper-demanding environment. It puts forward a simple but powerful idea: namely, that by understanding the subconscious workings of the mind, you can better motivate consumers. Kent Wertime, a veteran advertising and communications expert, explores the DNA of contemporary commercial images. He explains in clear, simple terms the source code of images and provides steps you can take to improve your chances for success. Read Building Brands and Believers to understand the dynamics of archetypes that: Underlie all commercial images Help in successful brand building in advertising, marketing and entertainment Work across borders and cultures to effectively enhance consumer beliefs Enab

    • ¥192.8 折扣:7.9折
    • Security Analysis And Business Valuation On Wall Street + Co
    •   ( 1 条评论 )
    • Jeffrey C. Hooke ,(杰弗里·C·胡克) 著 /2010-05-01/ Wiley
    • An insider's look at security analysis and business valuation,as practiced by Wall Street, Corporate America, and internationalbusinesses Two major market crashes, numerous financial and accountingscandals, growth in private equity and hedge funds, Sarbanes Oxleyand related regulations, and international developments changedsecurity analysis and business valuation substantially over thelast fourteen years. These events necessitated a second edition ofthis modern classic, praised earlier by Barron's as a "welcomesuccessor to Graham and Dodd" and used in the global CFAexam. This authoritative book shows the rational, rigorous analysis isstill the most successful way to evaluate securities. It picks upwhere Graham and Dodd's bestselling Security Analysis - for decadesconsidered the definitive word on the subject - leaves off.Providing a practical viewpoint, Security Analysis on Wall Streetshows how the values of common stock are really determined intoday's marketplace. Incorporating dozens of

    • ¥565.8 折扣:6.9折
    • 影响力:说服术的心理学分析 Influence: The Psychology of Persuasion
    •   ( 2 条评论 )
    • Robert B. Cialdini 著 /2007-01-01/ Oversea Publishing House
    • Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    • ¥126.7 折扣:8.8折
    • Strategy Maps: Converting Intangible Assets into Tangible Ou
    •   ( 1 条评论 )
    • Robert S. Kaplan 著 /2007-01-01/
    • More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. Th

    • ¥242.3 折扣:7.5折
    • ON COMPETITION UPDATED N EXPANDED ED(ISBN=9781422126967)
    •   ( 15 条评论 )
    • Michael E. Porter 编 /2008-09-01/ Perseus
    • For the past two decades, Michael Porter's work has toweredover the field of competitive strategy. On Competition, UpdatedEdition brings together more than a dozen of Porter's landmarkarticles from the Harvard Business Review. Five are new to thisedition, including the 2008 update to his classic "The FiveCompetitive Forces That Shape Strategy," as well as new work onhealth care, philanthropy, corporate social responsibility, and CEOleadership. This collection captures Porter's unique ability to bridgetheory and practice. Each of the articles has not only shapedthinking, but also redefined the work of practitioners in itsrespective field. In an insightful new introduction, Porter relateseach article to the whole of his thinking about competition andvalue creation, and traces how that thinking has deepened overtime. This collection is organized by topic, allowing the readereasy access to the wide range of Porter's work. Parts I and IIpresent the frameworks for which Porter is best known f

    • ¥230 折扣:6.7折
    • 战略游戏 Games of Strategy
    •   ( 1 条评论 )
    • Avinash K. Dixit 著 /1999-06-01/ Oversea Publishing House
    • All introductory textbooks begin by attempting to convince the student readers that the subject is of great importance in the world, and therefore merits their attention. The physical sciences and engineering claim to be the basis of modern technology and therefore of modern life; the social sciences discuss big issues of governance, for example, democracy and taxation; the humanities claim that they revive your soul after it has been deadened by exposure to the physical and social sciences and to engineering. Where does the subject "games of strategy," often also called game theory, fit into this picture, and why should you study it? Dixit and Skeath's Games of Strategy offers a practical motivation much more individual and closer to your personal concerns than most other subjects. You play games of strategy all the time: with your parents, siblings, friends, enemies, even with your professors. You have probably acquired a lot of instinctive expertise, and we hope you will recognize in what follows some of t

    • ¥294 折扣:9.8折
    • 软件项目管理概述 Software Project Management For Dummies
    •   ( 1 条评论 )
    • Teresa Luckey 著 /2007-08-01/ 吉林长白山
    • The increase in project outsourcing has forced traditional programmers to take on the role of project managers and quickly learn how to manage software projects The author discusses all of the essentials in widely accepted project. management methodology, from managing programmers to assessing and eliminating risk The book covers the iterative development model, using Microsoft Project 2003, as well as a variety of methodologies including eXtreme, open source, SQA testing, software life cycle management, and more. The companion Web site contains tools, case studies and other resources to help even novices get up and running.

    • ¥198.9 折扣:8.8折
    • Diary Of A Professional Commodity Trader: Lessons From 21 We
    •   ( 3 条评论 )
    • Peter L. Brandt 著 /2011-02-01/ Wiley
    • A top trader takes you through the markets and revels how hesucceeded In Diary of a Professional Commodity Trader, Peter Brandtprovides a play-by-play diary of his 2009 trading, offering aninside look at the difficult process and what it takes to excel atsuch a demanding endeavor. A long-time trader, Brandt clearly explains his thinking as hesearches for the right opportunities and executes trades for 21weeks. And by utilizing a diary format, he reveals exactly whatit's like to trade, communicating the uncertainty that surroundsevery trade and the discipline required to make tough decisions inthe face of losing money. Along the way, Brandt touches upon hisphilosophy on speculation, market analysis, trade identificationand selection, risk management, and much more. Fully discloses the methods and rules the author has used totrade so successfully for so many years Each trade include charts, an analysis of the trade, and aplay-by-play account of how the trade unfolds

    • ¥272.6 折扣:7.9折
    • THE SKILLED NEGOTIATOR: MASTERING THE LANGUAGE OF ENGAGEMENT
    •   ( 1 条评论 )
    • Kathleen Reardon 著 /2004-04-01/
    • develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. You'll learn how to identify the 'choice points' that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations Use language strategically whether you're being subtle or direct Recognize deception and manage it Position and persuade artfully Effectively negotiate one-on-one and in teams Deal constructively with your own and others—heated emotions

    • ¥215.1 折扣:8.8折
    • The E-Myth Revisited: Why Most Small Businesses Don’t Work a
    •   ( 2 条评论 )
    • Michael E. Gerber 著 /1995-03-01/
    • In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

    • ¥103.8 折扣:8.8折
    • Public Finance and Public Policy(ISBN=9780521738057)
    •   ( 1 条评论 )
    • Arye L. Hillman 著 /2009-04-01/ Cambridge University Press
    • The second edition of Public Finance and Public Policy retainsthe first edition's themes of investigation of responsibilities andlimitations of government. The present edition has been rewrittenand restructured. Public choice and political economy concepts andpolitical and bureaucratic principal-agent problems are introducedat the beginning for application to later topics. Fairness, envy,hyperbolic discounting, and other concepts of behavioral economicsare integrated throughout. The consequences of asymmetricinformation and the tradeoff between efficiency and ex-postequality are recurring themes. Key themes investigated are marketsand governments, institutions and governance, public goods, publicfinance for public goods, market corrections (externalities andpaternalist public policies), voting, social justice, entitlementsand equality of opportunity, choice of taxation, and the need forgovernment. The purpose of the book is to provide an accessibleintroduction to the use of public finance and public policy t

    • ¥623 折扣:8.8折
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