It's hard to think of a CEO that commands as much respect as Jack Welch。 Under his leadership， General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business。 In Jack: Straight from the Gut， Welch， with the help of Business Week journalist John Byrne， recounts his career and the style of management that helped to make GE one of the most successful companies of the last century。 Beginning with Welch's childhood in Salem， Massachusetts， the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder，which culminated in 1981。 What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls ”superficial congeniality”--a dislike that would help earn him the nickname ”Neutron Jack。” In spite of its 496 pages， Jack: Straight from the Gut is a quick read that any student or manage

The first edition of "Performance Consulting" introduced a concept which has since become a cornerstone of the human resource, learning and organizational development fields: training and HR solutions must be tied to an organization's business goals. Performance consulting is a process in which a client and consultant partner to achieve business goals by optimizing workgroup performance. In this updated edition, Dana and Jim Robinson pre both a robust conceptual framework and improved tools and techniques to help the reader move from the traditional role to that of a Performance Consultant. They show readers how to work with management to identify the performance required to achieve business goals and assist management in taking actions needed for performance to change. This revised and updated edition features dozens of new tools, techniques and illustrative exercises, and two completely new chapters.

"The Big Short" tells a story of spectacular, epic folly. It has taken the world's greatest financial meltdown to bring Michael Lewis back to the subject that made him famous. His international bestseller "Liar's Poker" exposed the greed and carnage of the City and Wall Street in the 1980s; he wrote it as a cautionary tale, but people seem to have read it as a how-to guide. Now, he wants to settle accounts. In this visceral tour to the heart of the financial system, Michael Lewis takes us around the globe and back decades to trace the origins of the current crisis. He meets the people who saw it coming, the people who were asleep at the wheel and the people who were actively driving us all of cliff. How could we have all been so deluded for quite so long? Where did it all start? Was it systemic? Was it avoidable? And who the hell can we blame? Michael Lewis has the answers. No one is better qualified to get to the heart of this labyrinthine story. And no one can make it such an enjoyable ride along the way.

Marketing is shrouded in arcane mystery and buzzwords. Itfrightens many and bewilders others. Yet every business, from thehand-car-wash by the side of the road, to the world's most famousbrands, engage in marketing every single day. This is an essential,reliable, speedy and up to date guide to the most robust andimportant concepts in marketing. This book shows you how to understand and do marketing withouthaving to study a degree or a diploma in it. Along the way it showsyou what has been learned about marketing over the centuries, whatexperts can teach us that we can use ourselves, how marketing haschanged in our new ‘digital' world, and how to avoid classicmistakes. In short, this is all you need to know about marketing.

"In The Well-Timed Strategy, Navarro provides a useful primer on business cycle risks and opportunities. Recognizing that business success depends most of all on human capital, he makes the crucial observation that the trough of a recession is the best time to find good people and the most important time to focus on retaining them. This and other insights about investment, production, and marketing give today’s executives a useful checklist for building and maintaining competitive advantage." –Michael Milken, Chairman, The Milken Institute "Navarro’s conclusions should be an integral part of any management strategy playbook. Timing is indeed everything, and this book shows you how to master it for a successful business." –Bruce Karatz, Chairman and CEO, KB Home "The business cycle bedevils all companies, yet few take it into account when plotting strategy. Peter Navarro provides a powerful set of tools, insights, and examples that will help every executive master the all-important ar

China's astonishing transformation from a centrally planned to a market economy was one of the most remarkable stories of the twentieth century. It has set the stage for what many see as a period of unparalleled future growth. During this spell of delicate and risk-fraught economic transition, one defining figure stands out as the true driving force - Zhu Rongji. A remarkable visionary, Zhu has consistently refused to follow the conventional wisdom of established economics. Instead, he has developed a unique approach for a unique situation. Author Laurence Brahm tells the inside story of Zhu's rise to power, the political obstacles that he has overcome and the policies that he has engineered to set China on a new path. While other developing countries such as Russia, have floundered badly, China continues to excite the world with its phenomenal growth. Brahm skillfully argues that Zhu's policies of managed marketization deserve international recognition as a new economic model for both developing and tr

Hard to believe anything other than luck and maybe fate, never mind a book, can make someone fall in love with you, but oddly enough, Leil Lowndes seems to offer the advice that can do just that in How to Make Anyone Fall in Love with You. The sensation of falling in love comes from a chemical secreted by the nervous system, phenylethylamine (or PEA, as Lowndes calls it, as in "Scientists tell us only PEA-brained people fall in Love"), and the trick is to trigger the manufacture of PEA in your potential love partner, giving him or her the sensation of being in love. Lowndes offers 85 techniques for "Hunters and Huntresses" to capture their "Quarry." Much of what the book offers is common sense--the power of eye contact and compliments--but it's presented in a new way and with such detail that it seems that it can't help but work. Following some of her advice will have you treading that fine line between nice and obsequious, and at times, this book may sound offensive to some, advising the reader to play w

“The invaluable advice in How to Wow guarantees your successin any meeting situation, from the boardroom to the breakfasttable.” –Keith Ferrazzi, author of Never Eat Alone In today’s fast-paced world, where an elevator ride with your CEOcan turn into an impromptu meeting, your lunch date can become ajob interview, and your conversation at a cocktail party may be apreamble to a potential business merger, knowing how to marketyourself in any situation is vital. Corporate coach Frances ColeJones has helped numerous CEOs, celebrities, and publicpersonalities present their best selves on camera and onstage, inboardrooms and in person; now in her new book, How to Wow, sheshares her strategies for making your mark in business and inlife. Every encounter, Jones believes, provides you with an opportunityto positively influence colleagues, employers, neighbors–evencompetitors. Not only your words, but your tone of voice and yourbody language speak volumes. The question, however, is: A

The tools you need for successful project management Intoday's time-crunched, cost-conscious global business environment,tight project deadlines and stringent expectations are the norm.Now with 25% new and updated content, "Project Management ForDummies, 3rd Edition" introduces you to the principles ofsuccessful project management and shows you how to motivate anyteam to gain maximum productivity. You'll learn how to organize,estimate, and schedule projects efficiently and effectively. You'llalso discover how to manage deliverables, issue changes, assessrisks, maintain communications, and live up to expectations bymaking the most of the latest technology and software and byavoiding common problems that can trip up even the best projectmanagers. The latest methods to manage resources and stay on trackand within a budget New coverage of the pros and cons of virtualteams Fresh tactics for team motivation and the hottest riskmanagement strategies Explanations of concepts tested in the PMPcertification exam with

In 2008, HowardSchultz, the president and chairman of Starbucks, made theunprecedented decision to return as the CEO eight years after hestepped down from daily oversight of the company and becamechairman. Concerned that Starbucks had lost its way, Schultz wasdetermined to help it return to its core values and restore notonly its financial health, but also its soul. In Onward, he sharesthe remarkable story of his return and the company's ongoingtransformation under his leadership, revealing how, during one ofthe most tumultuous economic times in history, Starbucks againachieved profitability and sustainability without sacrificinghumanity. Offering readers a snapshot of a moment in history thatleft no company unscathed, the book zooms in to show, in rivetingdetail, how one company struggled and recreated itself in the midstof it all. The fast paced narrative is driven by day-to-day tensionas conflicts arise and lets readers into Schultz's psyche as hecomes to terms with his limitations and evolving l

Good reading isn’t just about knowing the words. It’s about being able to understand what is being read and putting it to use. This fully updated edition of Reading Comprehension Success in 20 Minutes a Day guides the reader throughout the specific techniques of reading comprehension—from extracting the main ideas to "reading between the lines"—in an easy 20-step program. Each step takes just twenty minutes a day. This book is for anyone preparing to take a job-related exam that tests for reading comprehension skills. Included is a "Before and After" score-yourself test, to diagnose strengths and weaknesses and chart your progress.

A revolutionary guide to earning power and personal budgetingshows readers how to spend wisely, streamline their finances, anddevelop a budget that puts their money where they want it to go.Reprint.

On your rise to the top, hard work and experience areimportant, but they can take you only so far. To lead in yourindustry or profession, you must be ready to assume the leader'sspeaking role. In survey after survey, the number-one skilldetermined to be indispensable to leaders is communication. Mustyou be born with this talent, or can you learn how to command aroom? In Speak like a CEO Suzanne Bates proves that you don't have tobe a natural-born speaker to develop a compelling communicationstyle all your own. Whether you're in the corner office or the OvalOffice, at the dining room table or before an audience of millions,you'll find a blueprint to speak like a leader and get results. Notanother one-size-fits-all guide to better presentations or publicspeaking, Speak like a CEO is a sophisticated approach based on thephilosophy that successful leaders have their own uniquecommunication styles. Its self-assessments, exercises, andcustomizable self-improvement plans let you zero in on yourstrengths

"The best book on collaboration ever written!"—Diane Flannery, founding CEO, Juma VenturesAnd now this classic book is even better—much better. Completely revised and updated, the second edition is loaded with new tools and techniques.Two powerful new chapters on agenda designA full section devoted to reaching closureMore than twice as many tools for handling difficult dynamics70 brand–new pages and over 100 pages significantly improved

Motorola relied heavily on teams to surpass its competition in building thelightest, smallest, and highest-quality cell phones. At 3M, teams are critical to meeting the company's goal of producing half of each year's revenues from the previous five years' innovations. Kodak's Zebra Team proved the worth of black-and-white film manufacturing in a world where color is king. But many companies overlook the potential of teams in turning around lagging profits, entering new markets, and making exciting innovations happen--because they don't know how to utilize teams successfully. Authors Jan R. Katzenbach and Douglas K. Smith talked with hundreds of people in more than thirty companies to find out whereand how teams work best and how to enhance their effectiveness.

This Diary will Change Your Life contains 52 weekly instructions to make the year 2009 more interesting for you than for other, lesser people.Dope your imagination and let the true you shine forth, blinding everyone in your vicinity.

The art of accounting-by the numbers. The Complete Idiot's Guide(r) to Accounting, Third Edition takesthe guess work out of this basic business activity. This updatededition has all the current information any business person willneed to understand the "books," along with a useful workbook styleappendix to re-enforce the lessons learned throughout thebook. ? Fully updated including all new forms ? New workbook appendix with dozens of useful exercises ? Up-to-date information on the changes in payroll taxes,including the new Medicare tax

Are good manners relevant in this day and age? More so than ever, with cell phones, body piercings, e-mails, and other 21st-century accessories. Now the authors of Things You Need to Be Told offer more advice-pertinent to today's issues, and filled with both hilarious wit and practical common sense.

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

The8 Dimensions of Leadership is the first book to explore leadershipthrough the lens of Inscape's third generation DiSC model of humanbehavior. This title is designed to paint an inclusive picture ofthe varied approaches that make for strong leadership. It primarilyfocuses on the interpersonal realm of leadership and helps readersidentify which of the eight approaches comes most naturally tothem. Sugerman, Scullard and Wilhelm show readers how to determine whichof the eight DiSC dimensions aligns best with their leadershipapproach: Pioneering, Energizing, Affirming, Inclusive, Humble,Deliberative, Resolute or Commanding. The authors explore thestrengths and weaknesses of each style in depth. But they alsoemphasize that any single-dimensional approach to leadership isincomplete. It's not enough to just build on your strengths. To betruly effective you need to incorporate all eight dimensions intoyour leadership approach. This book will give readers new,scientifically-based insights into what makes them tick

This book, the author explains, "is concerned with action rather than understanding, with decisions rather than analysis." It deals with the strategies needed to transform rapid changes into opportunities, to turn the threat of change into productive and profitable action that contributes positively to our society, the economy, and the individual.

American capitalism is in dire straits, caught in a perilouspattern of increasing volatility, decreasing investor returns, andongoing bad behavior by executives. And it's getting worse. Sincethe turn of the twenty-first century, we've seen two massivevalue-destroying market meltdowns and a string of ethics breaches,including accounting scandals, options-backdating schemes, and thesubprime mortgage debacle. Just what is going on here? Is it theinevitable decline of the American economy? Is it the new normal ina technology-enabled global marketplace? Or is it possible that thevery theories we've embraced to underpin our capital markets areactually producing these crises? In "Fixing the Game", Roger Martinreveals the culprit behind the sorry state of American capitalism:our deep and abiding commitment to the idea that the purpose of thefirm is to maximize shareholder value. This theory has led to amassive growth in stock-based compensation for executives and,through this, to a naive and wrongheaded linkin

Praise for "Banker to the World" ""Rhodes's recollections are lively and richly detailed, repletewith glimpses of top-ranking personalities from the world ofbanking and government interacting under pressure, and they providea rare window into how these important but normally secretiveoperations of high-level international finance actually work. . . .Whether America's bankers will run their firms more responsibly inthe future remains an open question. They would do well to havepeople like William Rhodes in their senior management--and, nexttime around, to listen to them."" --The New York Review of Books ""Mr. Rhodes was one of the few members of the financialestablishment to sense that the world was on the brink of acalamity in 2007 (most of the prophets of doom were either academictheoreticians or maverick financiers) . . . . In "Banker to theWorld" . . . Mr. Rhodes succeeds in hammering home three lessonsthat we need to take to heart if we are to have any chance ofnavigating t