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    • Statistics For Dummies, 2Nd Edition(ISBN=9780470911082)
    •   ( 0 条评论 )
    • Deborah Rumsey-Johnson 著 /2011-05-01/ Wiley
    • The fun and easy way to get down to business withstatistics Stymied by statistics? No fear ? this friendly guide offersclear, practical explanations of statistical ideas, techniques,formulas, and calculations, with lots of examples that show you howthese concepts apply to your everyday life. Statistics For Dummies shows you how to interpret and critiquegraphs and charts, determine the odds with probability, guesstimatewith confidence using confidence intervals, set up and carry out ahypothesis test, compute statistical formulas, and more. Tracks to a typical first semester statistics course Updated examples resonate with today's students Explanations mirror teaching methods and classroom protocol Packed with practical advice and real-world problems, StatisticsFor Dummies gives you everything you need to analyze and interpretdata for improved classroom or on-the-job performance.

    • ¥118.7 折扣:6.9折
    • Freakonomics(ISBN=9780141030081)
    •   ( 103 条评论 )
    • Steven D. Levitt Stephen J. Dubner 著 /2006-03-01/ Penguin
    • How can your name affect how well you do in life? What do estateagents and the Ku Klux Klan have in common? Why do drug dealerslive with their mothers? The answer: Freakonomics. It’s at theheart of everything we do and the things that affect us daily: fromsex to crime, parenting to politics, fat to cheating, fear totraffic jams. And we can use it to get to the heart of what’sreally happening under the surface of everyday life. This cultbestseller will show you how, by unravelling your life’s secretcodes, you can discover a totally new way of seeing the world.

    • ¥39.7 折扣:6.5折
    • Building Financial Models With Microsoft Excel, Second Editi
    •   ( 1 条评论 )
    • K. Scott Proctor 编 /2009-12-01/ Wiley
    • A proven guide to building financial models from scratch The"Second Edition "of "Building Financial Models with Microsoft Excel+ CD-ROM" provides beginning and intermediate level computer userswith step-by-step instructions on building financial models usingMicrosoft Excel 2007-the most popular spreadsheet programavailable. The accompanying CD-ROM contains Excel worksheets thattrack the course of the book and allow you to build your ownfinancial models. This comprehensive resource also covers importanttopics such as the concepts of valuation, sensitivity analysis, andcontribution margin. Offers accessible guidance on buildingfinancial models using Excel 2007 Illustrates how to integratefinancial statements such as the balance sheet, income statement,and statement of cash flows Covers the basics of building and usinga Capitalization Table Discusses how to best present a financialmodel Incorporating financial models into business decisions hasbecome an essential element of good business practice, and thisbook

    • ¥362.4 折扣:6折
    • Blink(ISBN=9780141022048)
    •   ( 46 条评论 )
    • Malcolm Gladwell 著 /2006-01-01/ Penguin
    • This book is all about those moments when we "know" somethingwithout knowing why. Here Malcolm Gladwell. one of the world's mostoriginal thinkers, explores the phenomenon of the "blink", showinghow a snap judgement can be far more effective than a cautiousdecision. By trusting your instincts, he reveals, you'll neverthink about thinking in the same way again....

    • ¥39.7 折扣:6.5折
    • Visual Meetings: How Graphics, Sticky Notes & Idea Mapping C
    •   ( 5 条评论 )
    • David Sibbet 著 /2010-08-01/ Wiley
    • Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for humaninteractivity and co-creation, the visual meetings movement isreclaiming creativity, productivity, and playful exchange forserious work in groups. Visual Meetings explains how anyone can implementpowerful visual tools, and how these tools are being used inSilicon Valley and elsewhere to facilitate both face-to-face andvirtual group work. This dynamic and richly illustrated resourcegives meeting leaders, presenters, and consultants a slew ofexciting tricks and tools, including Graphic recording, visual planning, story boarding, graphictemplates, idea mapping, etc. Creative ways to energize team building, sales presentations,staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new mediaplatforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for businesssuccess, Visual Mee

    • ¥178.7 折扣:6.9折
    • India Inside(ISBN=9781422158753)
    •   ( 2 条评论 )
    • Harvard Business Review Press 著 /2011-11-01/ Perseus
    • Even as white collar jobs are outsourced to Indian firms,those of us in the developed world persist in the view that ourdistinct advantage over the developing world our ability toinnovate will remain unchallenged. After all, where are the IndianiPhones, Googles, and Viagras? But according to the latest researchby India business experts Nirmalya Kumar and Phanish Puranam, thisview is wrongheaded. In fact, though much of it is invisible to theWestern consumer, there is already a great deal of innovation inIndia such as management and process innovation, and innovations inB2B and R D, for example. Even more dramatically, Kumar andPuranam study a new, more visible, consumer-oriented kind ofinnovation emerging in India of compact, low-cost, robust, andefficient products. New products such as Tata's Nano, Going Green'sG-Wiz car, and GE's ECG machine exemplify this unique kind ofIndian innovation which is marked by robustness (more insensitiveto a harsh environment), compactness (miniaturization and systemint

    • ¥145.6 折扣:6.5折
    • 自由落体、美国、自由市场以及全球经济的沉没JOSEPHE.STIGLITZ FREEFALL
    •   ( 1 条评论 )
    • Joseph E. Stiglitz 著 /2010-01-01/ Oversea Publishing House
    • An incisive look at the global economic crisis, our flawed response, and the implications for the world’s future prosperity. The Great Recession, as it has come to be called, has impacted more people worldwide than any crisis since the Great Depression. Flawed government policy and unscrupulous personal and corporate behavior in the United States created the current financial meltdown, which was exported across the globe with devastating consequences. The crisis has sparked an essential debate about America’s economic missteps, the soundness of this country’s economy, and even the appropriate shape of a capitalist system. Few are more qualified to comment during this turbulent time than Joseph E. Stiglitz. Winner of the 2001 Nobel Prize in Economics, Stiglitz is “an insanely great economist, in ways you can’t really appreciate unless you’re deep into the field” (Paul Krugman, New York Times). In Freefall, Stiglitz traces the origins of the Great Recession, eschewing easy answer

    • ¥156.7 折扣:6.9折
    • ECONOMIC NATURALIST 牛奶可乐经济学9780753513385
    •   ( 1 条评论 )
    • Robert H. Frank 著 /2008-04-01/ Oversea Publishing House
    • This book helps you discover the secrets behind hundreds of everyday enigmas. Why is there a light in your fridge but not in your freezer? Why do 24-hour shops bother having locks on their doors? Why did Kamikaze pilots wear helmets? The answer is simple: economics. Economics doesn't just happen in classrooms or international banks. It is everywhere and influences everything we do and see, from the cinema screen to the streets. It can even explain some of life's most intriguing enigmas. For years, economist Robert Frank has been encouraging his students to use economics to explain the strange situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal. Now he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.'Can be returned to again and again like one of those all-you-can-eat buffets' - "New York Times". Robert H. Fran

    • ¥48 折扣:6折
    • Business Model You: A One-Page Method For Reinventing Your C
    •   ( 0 条评论 )
    • Timothy Clark , Alexander Osterwalder , Yves Pigneur 著 /2012-03-01/ Wiley
    • A one–page tool to reinvent yourself and your careerThe global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one–page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world′s leading business model de*ion and innovation technique.This book shows readers how to:Understand business model thinking and diagram their current personal business modelUnderstand the value of their skills in the marketplace and define their purposeArticulate a vision for changeCreate a new personal business model harmonized with that vision, and

    • ¥144.6 折扣:6折
    • Green To Gold: How Smart Companies Use Environmental Strateg
    •   ( 1 条评论 )
    • Daniel EstyAndrew Winston 著 /2009-01-01/ Wiley
    • "Two experts from Yale tackle the business wake–up–call dujour–environmental responsibility–from every angle in thisthorough, earnest guidebook: pragmatically, passionately,financially and historically. Though "no company the authors knowof is on a truly long–term sustainable course," Esty and Winstonlabel the forward–thinking, green–friendly (or at leastgreen–acquainted) companies WaveMakers and set out to assesshonestly their path toward environmental responsibility, and itsimpact on a company′s bottom line, customers, suppliers andreputation. Following the evolution of business attitudes towardenvironmental concerns, Esty and Winston offer a series offascinating plays by corporations such as Wal–Mart, GE and Chiquita(Banana), the bad guys who made good, and the good guys–watchdogsand industry associations, mostly–working behind the scenes. A vastnumber of topics huddle beneath the umbrella of threats to theearth, and many get a thorough analysis here: from global warmingto el

    • ¥131.1 折扣:6.9折
    • The Black Swan The Impact of the Highly Improbable 黑天鹅 97801
    •   ( 69 条评论 )
    • Nassim Nicholas Taleb 著 /2008-02-01/ Pengiun Group (USA)
    • What have the invention of the wheel, Pompeii, the Wall StreetCrash, Harry Potter and the internet got in common? Why are allforecasters con-artists? What can Catherine the Great’s lovers tellus about probability? Why should you never run for a train or reada newspaper? This book is all about Black Swans: the random eventsthat underlie our lives, from bestsellers to world disasters. Theirimpact is huge; they’re impossible to predict; yet after theyhappen we always try to rationalize them. A rallying cry to ignorethe ‘experts’, The Black Swan shows us how to stop trying topredict everything – and take advantage of uncertainty.

    • ¥70.2 折扣:6.5折
    • M&A Titans: The Pioneers Who Shaped Wall Street'S Mergers An
    •   ( 0 条评论 )
    • Brett Cole ,(布雷特·科尔) 著 /2008-10-01/ Wiley
    • This book focuses on the 11 men, lawyers and bankers, who are responsible for the creation of Wall Street′s merger industry. It specifically concentrates on the events and personalities who dominated Wall Street during the takeover battles of the 1970s and 1980s. Lawyers Joe Flom and Marty Lipton, the godfathers of modern M A, educated bankers on takeover laws and regulations as well as tactics. Flom and Lipton were also superlative businessmen who built their own firms to become Wall Street powerhouses. The two men drew into their orbit a circle of bankers. Felix Rohatyn, Ira Harris, Steve Friedman, Geoff Boisi, Eric Gleacher and Bruce Wasserstein were close to Lipton. Robert Greenhill and Joe Perella were close to Flom. M A Titans provides insight into the culture of the different investment banks and how each of the bankers influenced the firms they worked in as they became more powerful. Some such as Gleacher, Harris, Wasserstein, Perella and Greenhill clashed with the men running their firms and

    • ¥166.3 折扣:6.9折
    • Law's Order, What Economics Has to Do with Law and Why It Ma
    •   ( 0 条评论 )
    • David D. Friedman 著 /2001-10-01/ Princeton University Press
    • The author sets out to provide an economic analysis of law. We learn that economics, whose fundamental issue is the implications of rational choice, is an essential tool for figuring out the effects of legal rules. Knowing what effects rules will have is central both to understanding the rules we have and to deciding what rules we should have. The first section of the book considers basic economic concepts, such as rationality and economic efficiency, that can be used to understand a wide range of legal issues. The book's second section applies economics to the analysis of the core areas of law, such as intellectual property and contracts. Friedman, a law school professor and economist, states that his target reader for this book is an intelligent layman, followed by law professionals and students. Another view is that this is really a textbook in disguise, which will be used primarily in the classroom by the author and other law professors. Mary Whaley --This text refers to the Hardcover edition.

    • ¥178 折扣:6.9折
    • 胡萝卜原理CARROT PRINCIPLE
    •   ( 14 条评论 )
    • ADRIAN GOSTICK 著 /2007-01-01/ 家庭电子杂志社
    • A successful business culture is not created by the CEO or HR department but by one manager at a time. A nationwide statistical study by the Jackson Organization, unveiled here for the first time, reveals that managers rated as very effective" at recognition by their employees were also recognized as communicators, team-builders, and goal setters. Bottom line: the most successful business leaders use carrots, not sticks. The Carrot Principle illustrates how ordinary organizations can make themselves extraordinary. Based on case studies from some of the worlds most successful companies, such as DHL, Avis, and Pepsi, Adrian Gostick and Chester Elton demonstrate how praise and recognition lead to improved employee commitment and bottom line results. Filled with practical how-tos and real-life examples of the carrot principle in action, this modern day classic shows managers how they can make themselves not just better liked, but more effective. 作者简介: New York Times bestselling author ADRIAN GOSTIC

    • ¥88.4 折扣:6.5折
    • The Lean Six Sigma Guide To Doing More With Less: Cut Costs,
    •   ( 5 条评论 )
    • Mark O George ,(马克·乔治) 著 /2010-01-01/ Wiley
    • Cut costs, reduce waste, and stay competitive with Lean SixSigma These days, enterprises need to reduce operating costs as quicklyas possible without compromising quality and customer servicelevels. In the last ten years, business leaders have recognizedLean Six Sigma as one of the most valuable methodologies forrealizing this goal. The Lean Six Sigma Guide to Doing More With Less is your completeguide for taking advantage of Lean Six Sigma and related approachesto improve bottom line performance and enable competitiveadvantage. With focus and precision, this essential resource honesin on how to reduce overall costs by eliminating waste andproviding competitive advantage through enterprise speed. - In today's recessionary environment Lean Six Sigma is apowerful and practical method to enable rapid and sustainable costreduction through process improvement, enterprise speed andagility. - Through the discussion of critical tools, case studies andimplementation tips the guide provid

    • ¥178.7 折扣:6.9折
    • Grundrisse: Foundations of the Critique of Political Economy
    •   ( 4 条评论 )
    • Karl MarxMartin Nicolaus 编译 /1993-11-01/ Penguin
    • Written during the winter of 1857-8, the "Grundrisse" wasconsidered by Marx to be the first scientific elaboration ofcommunist theory. A collection of seven notebooks on capital andmoney, it both develops the arguments outlined in the CommunistManifesto (1848) and explores the themes and theses that were todominate his great later work "Capital". Here, for the first time,Marx set out his own version of Hegel's dialectics and developedhis mature views on labour, surplus value and profit, offering manyfresh insights into alienation, automation and the dangers ofcapitalist society. Yet while the theories in "Grundrisse" make ita vital precursor to "Capital", it also provides invaluablede*ions of Marx's wider-ranging philosophy, making it a uniqueinsight into his beliefs and hopes for the foundation of acommunist state.

    • ¥83.2 折扣:6.5折
    • The Birth of Plenty: How the Prosperity of the Modern World
    •   ( 0 条评论 )
    • William J. Bernstein 著 /2010-06-01/
    • In The Birth of Plenty, William Bernstein, the bestsellingauthor of The Four Pillars of Investing, presents his provocative,highly acclaimed theory of why prosperity has been the engine ofcivilization for the last 200 years. This is a fascinating, irresistibly written "big-picture" workthat highlights and explains the impact of four elements that whenoccurring simultaneously, are the fundamental building blocks forhuman progress: Property rights, which drive creativity Scientific rationalism, which permits the freedom to innovatewithout fear of retribution; Capital markets, which provide funding for people to pursue theirvisions; Transportation/communication, which allows for the effectivetransfer of ideas and products. Meticulously researched, splendidly told, and featuring a newpreface and introduction, The Birth of Plenty explains theinterplay of the events, philosophies, and related phenomena thatwere nothing less than the crucible of the modern age. This is oneo

    • ¥84 折扣:6折
    • Valuation For Financial Reporting, Third Edition + Website:
    •   ( 1 条评论 )
    • Michael J. MardJames R. HitchnerSteven D. Hyden 编 /2010-11-01/ Wiley
    • Praise for Valuation for Financial Reporting, Third Edition "Writing a book on financial reporting is a challenge in and ofitself, let alone to focus on the shifting sands of valuation infinancial reporting. Yet, Mard and company have done it again, andthis time, it is even more user-friendly, easy to read, andtopical. If you intend to wade into the swift currents of providingvaluation services for financial reporting, you must have Valuationfor Financial Reporting in your library or on your desk!" —Neil J.Beaton, CPA/ABV, CFA, ASA, National Partner in Charge of ValuationServices, Grant Thornton, LLP "I really like the flowcharts. The authors take the complexworld of fair value measurement for business combinations andconvert it to easily understandable and usable flowcharts,worksheets, and checklists." —Gordon Goodman, Trading ControlOfficer, Occidental Petroleum, and member of the FASB ValuationResource Group "The comments on efficient markets and faithful representationin the first chapter were v

    • ¥655.5 折扣:6.9折
    • Good Value
    •   ( 0 条评论 )
    • Stephen Green 著 /2010-02-01/ Perseus
    • "Can one be both an ethical person and an effectivebusinessperson? Stephen Green, an ordained priest and the chairmanof HSBC, thinks so. In Good Value, Green confronts some of the mostvexing questions of our age and argues that despite its recentlapses, the global financial industry is more necessary than ever.Also necessary, however, are good businesspeople who look to theirprinciples and not just their profit margins." "In order tounderstand the turbulence of the present, Green begins by retracingthe history of the global economy and its financial systems, fromancient government granaries in Alexandria to the Italian banksthat flourished during the Renaissance. He finds that free marketsare a persistent phenomenon throughout history. A highly efficientallocator of capital that has delivered huge advantages tohumanity, the marketplace has also abandoned over a billion peopleto extreme poverty, encouraged overconsumption and debt, ravagedthe environment, and allowed the greed and short-sightedness of t

    • ¥129.6 折扣:6折
    • Backstory(ISBN=9780143034636)
    •   ( 0 条评论 )
    • Ken Auletta 著 /2004-12-01/ Penguin
    • America’s foremost analyst of media and journalism, NewYorker columnist and national bestselling author Ken Aulettahas been called the "James Bond of the media world"( BusinessWeek ) for his unparalleled access to news sources,keen analysis, smooth writing style, and uncompromising commitmentto his profession. In Backstory, Auletta’s piercing gaze sweepsinto every corner of a subject that has generated tremendous noisebut precious little clear thinking: the state of today’s media.From Howell Raines and the New York Times to Roger Ailes andFox News to the fractious relationship between President Bush andthe press, the essays in Backstory survey the troubledlandscape of the people and institutions who tell Americans what tobelieve. Comprehensive, trenchant, and unflinchingly honest, Backstory is a book that only Ken Auletta could write.

    • ¥76.2 折扣:6折
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