Every year thousands of graduate students face the daunting--sometimes terrifying-- challenge of writing a thesis or dissertation. But most of them have received ittle or no instruction on doing it well. This book shows them how in ways no other book does.It combines the practical guidance and theoretical understanding students need to complete their theses or dissertations with maximum insight and minimum stress. Drawing on her extensive research and experience advising hundreds of graduate students, Dr. Irene Clark presents a solid overview of the writing process. Clark shows how to apply innovative theories of process and genre and understand the writing process for what it is: your entrance into a conversation with the scholarly community that will determine your success or failure. This book offers useful strategies for each phase of the process, from choosing advisors and identifying topics through writing,revision, and review. Coverage includes. 作者简介: Irene L.Clark is Professor of Englis
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
With genius, passion, and unmatched flair, this one-volume"greatest hits" of the Feynman lectures places you in the classroomof one of the twentieth century's most brilliant teachers For more than thirty years, Richard P. Feynman's three-volume Lectures on Physics has been known worldwide as the classic resource for students and professionals alike. That textwas based on tran*ions of the hundreds of hours of audiorecordings made during Feynman's legendary classroom lectures. Now, for the first time on compact disc, the best of theserecordings are available in digitally mastered quality. Rangingfrom the most basic principles of Newtonian physics through suchformidable topics as Einstein's general relativity,superconductivity, and quantum mechanics, Feynman's lectures standas a monument of clear exposition and deep insight. Timeless and collectible, these unabridged lectures areessential listening, not just for students of physics, but foranyone seeking an introduction to the field from the inimitableRich
Since it first appeared twenty-five years ago, Psychology has been widely recognized as the most cohesiveoverview of the discipline. Drawing from the liberal artsand natural sciences and emphasizing psychology’s historicaldimensions, this gold-standard text shows students how and whypsychology is relevant in their lives and to the other disciplinesthey are studying. The Seventh Edition introduces a new four-partstructure that highlights the central issues that motivatepsychological research and previews them through thought-provokingintroductory essays. Throughout, the part reorganization isreinforced by carefully refined questions and themes, providing acoherent and exciting view of psychology today.
Now in use at over 200 colleges and universities, Cognition: Exploring the Science of the Mind is one of thepremier textbooks in the field. This exciting text challengesstudents to explore core concepts in cognitive psychology byfocusing on the ideas behind the research, asking "Why is itimportant?" and "What does it really mean?" Professor Reisberg'sunique approach draws on examples from a wide range of disciplines,including biology, linguistics, political science, economics, andphilosophy, among others, and clearly demonstrates the real-worldimplications of theoretical issues. Carefully revised to be more concise and accessible, the ThirdEdition features strengthened coverage of neuroscience, over 300new citations, and a new Student Web Site.