Management theories come to life with insights from real managers! This best selling principles text vividly illustrates management theories by incorporating real-life perspectives from a myriad of managers on their greatest challenges and successes. In the tenth edition, new features further integrate real managers’ experiences into the text, helping students understand more clearly what being a manager is all about. For undergraduate principles of management courses. MARKET SPOTTERS: Williams, Management 5e, 2009, Cengage; Daft, Management, 8e, 2008, Cengage; Plunkett, Management, 9e, 2008, Cengage; Hellreigel, Managing: A Competency Approach, 11e, 2008, Cengage; Jones/George, Contemporary Management, 5e, 2008, MGH; Kinnicki/Williams, Management, 3e, 2008, MGH; Griffin, Management, 9e, 2008, HM; Kreitner, Management, 11e, 2009, HM; Bateman, Management: Leading & Collaborating, 8e, 2009, MGH; Schermerhorn, Management, 9e, 2008, Wiley
For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
Whether you're contemplating a career as a technical writer or you just got tapped for a technical writing project, this friendly guide is your ticket for getting your tech writing skills up to par. Wordsmith Sheryl Lindsell-Roberts shows you step-by-step how to get organized, write clearly, and produce everything from spec sheets to online help systems.
