In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company s early days as an intrepid start-up and its evolution into one of the world s most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after bac

This is the definitive biography of music legend Johnny Cashby the leading authority on the star. This major new biography is afull and frank account of the late country legend Johnny Cash(1932-2003), an artist who ranks with Elvis Presley and FrankSinatra as one of the 20th century's major singers. Written byMichael Streissguth, a leading authority on the singer, and theauthor of "Johnny Cash at Folsom Prison" and "Ring of Fire", it isthe first full-length biography of Johnny Cash since ChristopherWren's was published more than 30 years ago. This biography isunauthorized - though written with the full backing of Cathy Cash(Cash's daughter from his first marriage) - and provides a far morerounded view of the singer than previous books such "A Man CalledCash", which stops short at the final stage of his life, and Cash'sautobiography which has many gaps. Although a fan of Cash,Streissguth is not afraid to approach the less romantic side of hissubject. The book is propelled by Streissguth's unrivalledknow

David Sedaris plays in the snow with his sisters. Hegoes on vacation with his family. He gets a job selling drinks. Heattends his brother's wedding. He mops his sister's floor. He givesdirections to a lost traveller. He eats a hamburger. He has hisblood sugar tested. It all sounds so normal, doesn't it? In his newbook David Sedaris lifts the corner of ordinary life, revealing theabsurdity teeming below its surface. His world is alive withobscure desires and hidden motives - a world where forgiveness isautomatic and an argument can be the highest form of love. DressYour Family in Corduroy and Denim finds one of the wittiest andmost original writers at work today at the peak of his form.