[英文原版]Finance Basics初级金融知识 HBR哈佛商业评论 Publisher: Harvard Business Review Press Format: Paperback | 131 pages Dimensions: 126mm x 176mm x 16mm | 120g Publication date: 8 April 2014 ISBN 10: 1625270852 ISBN 13: 9781625270856 Sales rank: 171,461 商品描述 Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming--but you have to understand them to manage effectively. "Finance Basics" explains the fundamentals simply and quickly, introducing you to key terms and concepts such as: - How to navigate financial statements- How to weigh costs and benefits- What's involved in budgeting and forecasting- How to gauge a company's financial health About HBR's 20-Minute Manager Series: Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer

In the bestselling tradition of Who Moved My Cheese? and TheOne Minute Manager, this smart little book, written as a businessparable, tells the story of a young man who is sent from thecorporate ladder to the football field to learn a lesson in teamplaying from one person who knows how to win - a college footballcoach. "The best guidelines I've seen to help you unleash your power andreach your maximum potential." (Ken Blanchard, bestselling authorof The One Minute Manager) "You can't be a star player on your team if you don't havewinning ways. This smart, sensible book shows how to develop them.(Tom Muccio, Vice-President, Proctor Gamble) "The best book ever written about how to work well with others.All new employees should receive a copy the first day on the job.(Art Bauer, President and CEO, American Media, Inc.)

Sound investment basics. Valueinvesting concentrates on business tangibles and common sense. Thisguide explains these strategies in clear, jargon-free terms, andgives advice on: the importance of knowing the four major parts ofa company?’s annual report and how to read them, how to listen forinsights into the company plans and performance during the CEO?’sdiscussion with analysts, and major strategic investment policiesthat drive value investing and how to select the one right for yourgoals. ?· From an expert financial writer ?· Red-hot investment strategy in this troubled financialclimate ?· Billionaire gurus like Warren Buffet advocate valueinvesting

As founder of Beckwith Advertising and Marketing, HarryBeckwith learned early on in his career that no matter what productis being sold, the most important component of the sale isyou. And in YOU, INC. Beckwith teams up withChristine Clifford (motivational speaker and former top salesexecutive) and they expand on this fundamental premise of selling,providing wonderful tidbits, anecdotes, and advice through hiswell-known home-spun writing style. The authors offer doses of humor and practical knowledge toanyone who wants to learn how to "seal the deal" and thrive inbusiness.