Manage the risk and maximize the reward! Risk. It's what business is all about. The key to success is toanticipating and managing the risks that can impact business. TheComplete Idiot's Guide(r) to Risk Management provides the keyinformation necessary to manage business risk successfully. ?The basic categories of business risk ?How to indentify the specific factors that affect any particularbusiness ?How to create practical risk models to plan ahead ?How to lessen the impact of risk events should they happen ?How to profit from strategic risk taking

Capital, one of Marx's major and most influential works, wasthe product of thirty years close study of the capitalist mode ofproduction in England, the most advanced industrial society of hisday. This new translation of Volume One, the only volume to becompleted and edited by Marx himself, avoids some of the mistakesthat have marred earlier versions and seeks to do justice to theliterary qualities of the work. The introduction is by ErnestMandel, author of Late Capitalism, one of the only comprehensiveattempts to develop the theoretical legacy of Capital. --This textrefers to the Paperback edition.

Unfinished at the time of Marx'sdeath in 1883 and first published with a preface by FrederickEngels in 1894, the third volume of "Das Kapital" strove to combinethe theories and concepts of the two previous volumes in order toprove conclusively that capitalism is inherently unworkable as apermanent system for society. Here, Marx asserts controversiallythat - regardless of the efforts of individual capitalists, publicauthorities or even generous philanthropists - any market economyis inevitably doomed to endure a series of worsening, explosivecrises leading finally to complete collapse. But he also offers aninspirational and compelling prediction: that the end of capitalismwill culminate, ultimately, in the birth of a far greater form ofsociety.

Praise for the First Edition of MARKETING TO THE SOCIAL WEB: "We've been liberated! Communicating with existing and potential customers used to mean one-way broadcasts of your company's product messages—'buy buy buy' we all said. But Marketing to the Social Web enables smart marketers to communicate in a much better way: by creating compelling content that people actually want to consume and interact with. Larry Weber knows his stuff—he's been part of this revolution from the beginning." —David Meerman Scott, bestselling author of The New Rules of Marketing and PR "I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them. Larry's pragmatic and useful recommendations will help brand builders manage the complexity of social interaction in a digital age." —David Kenny, Chairman and CEO, Digitas, Inc. "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly out

Michael Moe was one of the first research analysts to identifyStarbucks as a huge opportunity following its IPO in 1992. And formore than fifteen years, he has made great calls on many otherstocks, earning a reputation as one of today’s most insightfulmarket experts. Now he shows how winners like Dell, eBay, and Home Depot couldhave been spotted in their start-up phase, and how you can findWall Street’s future giants. He forecasts the sectors with thegreatest potential for growth, and explains his four Ps of futuresuperstars: great people, leading product, huge potential, andpredictability. Moe also includes interviews with some of the biggest names inbusiness—like Howard Schultz, Bill Campbell, and Michael Milken—whoreveal their own insights into how they discover the stars oftomorrow.

Managers are faced with a variety of challenges every day.There are decisionsto make, conflicts to resolve, and strategies toimplement, among many otherresponsibilities. As a new manager youneed to build the skills necessary fortackling problemshead-on. The Complete New Manager is a valuable toolkit that helps youmeet day-to-day challenges quickly and effectively. Filled withtips, techniques, andproven advice from renowned experts, TheComplete New Manager teachesyou how to:

Written during the winter of 1857-8, the "Grundrisse" wasconsidered by Marx to be the first scientific elaboration ofcommunist theory. A collection of seven notebooks on capital andmoney, it both develops the arguments outlined in the CommunistManifesto (1848) and explores the themes and theses that were todominate his great later work "Capital". Here, for the first time,Marx set out his own version of Hegel's dialectics and developedhis mature views on labour, surplus value and profit, offering manyfresh insights into alienation, automation and the dangers ofcapitalist society. Yet while the theories in "Grundrisse" make ita vital precursor to "Capital", it also provides invaluablede*ions of Marx's wider-ranging philosophy, making it a uniqueinsight into his beliefs and hopes for the foundation of acommunist state.

Get ahead of the competition with some expert planning. As any business manager knows, success doesn't just happen. Ittakes hard work and planning to get the desired results. Strategicplanning is the discipline that helps businesses build on theirpresent success by analyzing all the factors that can impact thefuture and take measures to anticipate them. The Complete Idiot'sGuide(r) to Strategic Planning offers clear and concretediscussions about: ? Defining business goals in mission statements ? Proven methods to gather the information necessary to formulatea strategy ? Anticipating the competition ? Executing a strategic plan

The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chinese financial journalist's battles with both government censorship and the private media's cozy relationships with advertisers. He caps each chapter with gleanings of wisdom ("assume your procurement department is corrupt until proven innocent") and pointers on such topics as which bribes are ethically acceptable (expenses-paid junkets to America "with generous opportunities for tourism and relaxation") and which are not (suitcases full of cash). McGregor writes with the confidence of an old China ha

According to author Prem Jain, Warren Buffett's investment strategy can be succinctly classified as a combination of value and growth investment styles.?To accomplish growth while maintaining value, he emphasizes the importance of the people who manage companies rather than the companies themselves. In this book, Jain expands upon Buffett's annual letters to Berkshire shareholders (thousands of pages over the last 43 years) and uncovers the key elements that every爄nvestors should know. Readers will learn that, contrary to popular beliefs, Warren Buffett is not a pure value investor - Buffett's strategy includes principles of both value and growth strategies.燭hey will learn why CEOs and others managing companies are more important than financial metrics or industry affiliations, as well as爓hy appropriate psychological temperament is necessary to be a successful investor. They also will learn how Buffett thinks differently from others about portfolio diversification, market efficiency, and corporate

Chet Holmes helps his clients blow away both the competitionand their own expectations. And his advice starts with one simpleconcept: focus! Instead of trying to master four thousandstrategies to improve your business, zero in on the few essentialskill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup upvirtually every part of your business by spending just an hour perweek on each impact area you want to improve—sales, marketing,management, and more.

Book De*ion Effective communication is a vital skill for everyone inbusiness today. Great communicators have a distinct advantage inbuilding influence and jumpstarting their careers. This practicalguide offers readers a clear and comprehensive overview on how tocommunicate effectively for every business situation, fromsensitive feedback to employees to persuasive communications forcustomers. It offers advice for improving writing skills, oralpresentations, and one-on-one dealings with others. Contentsinclude: * Understanding the optimal "medium" to presentinformation * Learning the best timing to deliver a message * Delivering an effective presentation * Drafting proposals * Writing effective e-mails * Improving self-editing skills Plus, readers can access free interactive tools on the HarvardBusiness Essentials companion web site. Series Adviser: Mary Munter Professor Mary Munter has taught management communication forover twen

《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则，而第二版在版坚实的基础上，又加入了活动策划业内所出现的新领域和新内容，以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业，从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动（婚庆策划目前已发展为数十亿美元的大产业，隶属专业活动策划）的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your organization’simage — from the initial invitation to onsite operations. Whetheryou’re planning a product launch, conference, sales meeting, anincentive event, or a gala fund-raiser, remember that the magic ofa truly memorable