Even if you've created marketing plans before it doesn'tmatter. The rules have changed. With the advent of Web 2.0 businessstrategies like Search Engine Optimization, Social Networking,Pay-Per-Click, and dozens more, it may seem like you need to startfrom scratch. But with the brand new and completely updated fourthedition of Bill Luther's classic "The Marketing Plan", you'll learnhow to navigate this perilous new landscape while actuallygenerating a working marketing plan for your business. By answeringquestions in each chapter, readers will identify their marketingobjectives and deploy specific strategies for every stage of themarketing cycle, from competitive and market analysis to planning,budgeting, brand development, and management. Featuring casestudies and examples from major brand successes of the last tenyears, the newest edition of "The Marketing Plan" is undoubtedlythe most practical and the most up-to-the-minute - marketingstrategy resource available. Complete with access to onlinesoftware

Book De*ion Managing Time delivers proven advice on how to get the right thingsdone - faster, smarter, and more efficiently From setting goals and breaking them down into tasks to creating amanageable schedule and putting it into action, this user-friendlyguide outlines proactive ways to focus on mission-critical tasks,eliminate or delegate non-priority projects, control interruptions,and avoid distractions. It is the essential guide to maximizing every manager's mostvaluable commodity. Key features Instructs readers how to: * Set goals and focus on high-priority tasks * Organize your space and save your time * Use scheduling tools that really work for you * Avoid distractions and control interruptions * Delegate effectively * Get more done in less time About Harvard Business School Press Since 1984, Harvard Business School Press has been dedicated topublishing the most contemporary management thinking, written byauthors and practitioners who are leading the way. Whether readersare seeking big-pict

Use a master’s lost secret to pick growth companies bound forsuccess In 1948, legendary Columbia University professor BenjaminGraham bought a major stake in the Government Employees InsuranceCorporation. In a time when no one trusted the stock market, hechampioned value investing and helped introduce the world tointrinsic value. He had a powerful valuation formula. Now, in thisgroundbreaking book, long-term investing expert Fred Martin showsyou how to use value-investing principles to analyze and pickwinning growth-stock companies—just like Graham did when heacquired GEICO. Benjamin Graham and the Power of Growth Stocks isan advanced, hands-on guide for investors and executives who wantto find the best growth stocks, develop a solid portfolio strategy,and execute trades for maximum profitability and limited risk.Through conversational explanations, real-world case studies, andpragmatic formulas, it shows you step-by-step how this enlightenedtrading philosophy is successful. The secret lies in Graham’sv

Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.

In early 2009, many economists, financiers, and media punditswere confidently predicting the end of the American-led capitalismthat has shaped history and economics for the past 100 years. Yetthe U.S. economic model, far from being discredited, may bestrengthened by the financial crisis. In this provocative book,Anatole Kaletsky re-interprets the financial crisis as part of anevolutionary process inherent to the nature of democraticcapitalism. Capitalism, he argues, is resilient. Its first form,Capitalism 1.0, was the classical laissez-faire capitalism thatlasted from 1776 until 1930. NeYest was Capitalism 2.0, New DealKeynesian social capitalism created in the 1930s and eYestinguishedin the 1970s. Its last mutation, Reagan-Thatcher marketfundamentalism, culminated in the financially-dominatedglobalization of the past decade and triggered the recession of2009-10. The self-destruction of Capitalism 3.0 leaves the fieldopen for the neYest phase of capitalism's evolution. Capitalism islikely to transform

How can companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve the same market, and even use the same suppliers, these “rabbits” lead the race and, more importantly, continually widen their lead. In Chasing the Rabbit, Steven J. Spear describes what sets high-velocity, market-leading organizations apart and explains how you can lead the pack in your industry. Spear examines the internal operations of dominant organizations, including Toyota, Alcoa, Pratt & Whitney, the US Navy's Nuclear Power Program, and top-tier teaching hospitals--organizations operating in vastly differing industries, but which share one thing in common: the skillful management of complex internal systems that generates constant, almost automatic self-improvement at rates faster, durations longer, and breadths wider than anyone else musters. As a result, each enjoys a level of profitability, quality, efficiency, reliability, and agility unmatched

这本畅销经典受到无数人的喜爱，它揭示出古老的“巴比伦寓言”的成功秘诀，被誉为关于节俭、理财和个人财富成功的励志书。 THE MULTI-MILLION COPY BESTSELLING CLASSIC Read by millions, this timeless book holds the key to success-in the secrets of the ancients. Based on the famous "Babylonian principles," it's been hailed as the greatest of all inspirational works on the subject of thrift and financial planning. ACHIEVE PERSONAL WEALTH... This celebrated bestseller offers an understanding of-and a solution to-personal money problems.This is the original classic that reveals the secrets to acquiring money, keeping money, and making money earn even more money. Simply put: the original money-management favorite is back!

Tradition says there are three ways to grow a company’sprofits: Fire up the sales team with empty promises, cut costs anddownsize, or cook the books. But what if there’s a better way—a waythat nine amazingly profitable and well-run companies are alreadyembracing? Jason Jennings and his research team screened more than100,000 Amer?ican companies to find nine that rarely end up onmagazine covers, yet have increased revenues and profits by tenpercent or more for ten consecutive years. Then they interviewedthe leaders, workers, and customers of these quiet super?stars tofind the secrets of their astoundingly consistent and profitablegrowth. What they have in common is a culture—a community—based on ashockingly simple precept: Think big, but act small. It works forretailers like PETCO, Cabela’s, and O’Reilly Automotive,manufacturers like Medline Industries, service compa?nies likeSonic Drive-In, private educational companies like Strayer,industrial giants like Koch Enterprises, a

Praise for Best Practices in Talent Management "This book includes the most up-to-date thinking, tools, models,instruments and case studies necessary to identify, lead, andmanage talent within your organization and with a focus on results.It provides it all—from thought leadership to real-worldpractice." Patrick Carmichael head of talent management, refining, marketing, andinternational operations, Saudi Aramco "This is a superb compendium of stories that give the reader apeek behind the curtains of top notch organizations who havewrestled with current issues of talent management. Their lessonslearned are vital for leaders and practitioners who want a veryvaluable heads up." Beverly Kaye Founder/CEO: Career Systems International and Co-Author, Love'Em or Lose 'Em "This is a must read for organization leaders and HRpractitioners who cope with the today's most critical businesschallenge—talent management. This book provides a vast amount ofthought provoking ideals, tools, and models, for building

Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles.We've combed through hundreds of Harvard Business Review articleson leadership and selected the most important ones to help youmaximize your own and your organization's performance. HBR's 10 Must Reads On Leadership will inspire you to: - Motivate others to excel - Build your team's self-confidence in others - Provoke positive change - Set direction - Encourage smart risk-taking - Manage with tough empathy - Credit others for your success - Increase self-awareness - Draw strength from adversity

How do you keep your customers coming back-and get them tobring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring anduseful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

Published in 1778, The Wealth of Nations was the first book oneconomics to catch the public's attention. It provides a recipe fornational prosperity that has not been bettered since, based onsmall government and the freedom of citizens to act in their bestinterests. It reassuringly assumes no knowledge of its subject, andover 200 years on still provides valuable lessons on thefundamentals of economics. This deluxe, selected edition is astylish keepsake from the Capstone Classics series. This edition includes: An abridged selection of all 5 books for the contemporaryreader An original commentary offering new research and analysis byclassic literature guru Tom Butler-Bowdon A biography and chronology of Adam Smith's life and the eventssurrounding the original publication of the work Today, The Wealth of Nations is still essential reading for anybusiness or self-development library, reminding us that it is theingenuity and drive of people, not governments, that remains thesou

The international bestseller The Toyota Way explained thecompany's success by introducing a revolutionary 4P model fororganizational excellence-Philosophy, People, Process, and ProblemSolving. Now, in Toyota Culture, preeminent Toyota authoritiesJeffrey Liker and Michael Hoseus reveal how Toyota selects,develops, and motivates its people to become committed to buildinghigh-quality products-and how you can do the same for yourcompany. Toyota Culture examines the ?human systems? that Toyota has putin place to instill its founding principles of trust, mutualprosperity, and excellence in its plants, dealerships, and officesaround the world. Beginning with a look at the evolution of theToyota culture and why its people are the heart and soul of theToyota Way, the authors explain the company's four-stage processfor building and keeping quality people: Attract, Develop, Engage,and Inspire. Drawing upon numerous examples from Liker's decades of researchas well as Hoseus' insider access as a Toyota