Bundle Package Includes McKinsey Valuation Fifth Edition andthe McKinsey DCF Valuation Model via website download. McKinsey's Valuation + DCF Model Download: Measuring andManaging the Value of Companies, Fifth Edition, provides theknowledge executives need to make value-creating decisions andMcKinsey’s own proprietary discounted cash flow model to help themapply the techniques in the real world. Thoroughly revised and expanded to reflect business conditionsin today's volatile global economy, the long-awaited Valuation,Fifth Edition provides up-to-date insights and practical advice onhow to create, manage, and measure the value of an organization.Features include: ALL NEW CASE STUDIES that illustrate how valuation techniquesand principles are applied in real-world situations NEW CONTENT on the strategic advantages of value-basedmanagement EXPANDED to include advanced valuation techniques UPDAZTED to reflect the events of the real estate bubble andits eff

David Meerman Scotts marketing bible has become a modern daybusiness classic. This is the book every ambitious, forward-thinking,progressive marketer or publicist has at the front of theirshelf Business communication has changed over the recent years Creative ad copy is no longer enough The New Rules of Marketing and PR has brought thousands ofmarketers up to speed on the changing requirements of promotingproducts or services in the new digital age This is a one-of-a-kind, pioneering guide, offering astep-by-step action plan for harnessing the power of the Internetto communicate with buyers directly, raise online visibility, andincrease sales Its about getting the right message to the right people at theright time - for a fraction of the cost of a big-budget advertisingcampaign This new, updated edition includes: A new introduction discussing recent changes to the world ofmarketing and PR A brand new chapter on mobile marketing An ad

The Internet didn't kill TV! It has become its best friend.Americans are watching more television than ever before, and we'reengaging online at the same time we're tuning in. Social media hascreated a new and powerful "backchannel", fueling the renaissanceof live broadcasts. Mobile and tablet devices allow us to watch andexperience television whenever and wherever we want. And "connectedTVs" blend web and television content into a unified big screenexperience bringing us back into our living rooms. Social TVexamines the changing (and complex) television landscape and helpsbrands navigate its many emerging and exciting marketing andadvertising opportunities. Social TV topics include:* Leveragingthe "second screen" to drive synched and deeper brand engagement*Using social ratings analytics tools to find and targetlean-forward audiences* Aligning brand messaging to content as ittravels time-shifted across devices* Determining the best strategyto approach marketing via connected TVs* Employing addressable

Widely acclaimed for its perceptive insights into themanagement of companies operating in an international environment,"Managing Across Borders" has established itself as a landmarkbook. Bartlett and Ghoshal describe the emergence of arevolutionary corporate form - the transnational - and reveal howthe nature of the global competitive game has fundamentallychanged."Highly readable! Valuable lessons for companies in a widerange of industries and sizes-indeed, almost any organizationoperating several different businesses across borders." - "TheFinancial Times". "A fascinating book! The conclusions certainlybreak away from the perceived wisdom about the factors needed forsuccess in global markets." - "Management Today". ""Managing AcrossBorders" makes clear that success in global strategy is as much afunction of the ability to organize and manage as it is the abilityto create a sound strategy. Bartlett and Ghoshal make an importantand highly practical contribution in a book that represents theleading edge

Mainstay reference guide for wealth management, newly updatedfor today's investment landscape For over a decade, The New Wealth Management: The FinancialAdvisor's Guide to Managing and Investing Client Assets hasprovided financial planners with detailed, step-by-step guidance ondeveloping an optimal asset allocation policy for their clients.And, it did so without resorting to simplistic model portfolios,such as lifecycle models or black box solutions. Today, while TheNew Wealth Management still provides a thorough background oninvestment theories, and includes many ready to use clientpresentations and questionnaires, the guide is newly updated tomeet twenty-first century investment challenges. The book Includes expert updates from Chartered Financial Analyst (CFA)Institute, in addition to the core text of 1997's first edition –endorsed by investment luminaries Charles Schwab and JohnBogle Presents an approach that places achieving client objectivesahead of investment vehicles

Praise for THE APPLE EXPERIENCE "There are three pillars ofenchantment: likability, trustworthiness, and quality. The Appleexperience is the best modern-day example of all three pillars.Carmine's book will help you understand and implement the same kindof world-class experience." --Guy Kawasaki, author of Enchantment:The Art of Changing Hearts, Minds, and Actions and former chiefevangelist of Apple "Carmine Gallo explains beautifully and simplyjust what makes the Apple retail experience so successful. Nomatter what kind of business you are in, there are insanelyvaluable lessons in this book!" --Garr Reynolds, best-sellingauthor of Presentation Zen and The Naked Presenter "The AppleExperience isn't just for retailers. It applies to any businessthat involves people. At its core, this book is not about Apple.It's about delivering the best experience possible." --Tony Hsieh,New York Times bestselling author of Delivering Happiness and CEOof Zappos.com, Inc. "An exciting resource for any business owner inan

The final instalment in a new series offering straightforward,practical wisdom from a top business guru John Adair's 100 Greatest Ideas for Amazing Creativity is thesecond title in a new series of titles from the noted businessexpert. Focused on concise, practical, and straightforward businesswisdom, the series offers the kind of real-world insight thatbusiness leaders thrive on. Short, punchy, and packed with real solutions, this bookprovides 100 proven and effective ideas for businesspeople in needof fresh new ideas, whether they work for a small firm or a Fortune100 giant. Proven, practical business wisdom for anyone who must create tosucceed The second book in a new series from renowned businessauthority John Adair Quick bites of business wisdom for everyday businesssuccess For effective tips on creative thinking from a proven expert,John Adair's 100 Greatest Ideas for Amazing Creativity offerseverything you need to invent your own success in business.

How can companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve the same market, and even use the same suppliers, these “rabbits” lead the race and, more importantly, continually widen their lead. In Chasing the Rabbit, Steven J. Spear describes what sets high-velocity, market-leading organizations apart and explains how you can lead the pack in your industry. Spear examines the internal operations of dominant organizations, including Toyota, Alcoa, Pratt & Whitney, the US Navy's Nuclear Power Program, and top-tier teaching hospitals--organizations operating in vastly differing industries, but which share one thing in common: the skillful management of complex internal systems that generates constant, almost automatic self-improvement at rates faster, durations longer, and breadths wider than anyone else musters. As a result, each enjoys a level of profitability, quality, efficiency, reliability, and agility unmatched

A showcase for the world's most eye-catching windowdisplays, this book offers inspiration and guidance to visualmerchandisers and retailers, helping them to create windows thatnot only look good but also help to increase sales. Seven chapterscover key topics for the visual merchandiser, each with a galleryof photographs demonstrating how and why each window is successful.A must for anyone involved in bricks and mortar retail.