[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

A black swan is a highly improbable event with three principalcharacteristics: It is unpredictable; it carries a massive impact;and, after the fact, we concoct an explanation that makes it appearless random, and more predictable, than it was. The astonishingsuccess of Google was a black swan; so was 9/11. For NassimNicholas Taleb, black swans underlie almost everything about ourworld, from the rise of religions to events in our own personallives. Why do we not acknowledge the phenomenon of black swansuntil after they occur? Part of the answer, according to Taleb, isthat humans are hardwired to learn specifics when they should befocused on generalities. We concentrate on things we already knowand time and time again fail to take into consideration what wedon't know. We are, therefore, unable to truly estimateopportunities, too vulnerable to the impulse to simplify, narrate,and categorize, and not open enough to rewarding those who canimagine the "impossible." For years, Taleb has studied how we foolours

Free Lunch answers the great mystery of our time: How did ourstrong and growing economy give way to job uncertainty, debt,bankruptcy, and fear for millions of Americans? Acclaimed reporterDavid Cay Johnston reveals how government policies and spendinghave reached deep into the wallets of the many to benefit the top1% of the wealthiest. He shows exactly who has been getting free lunches from thegovernment—from $100 million to Warren Buffett, to $1.3 billion tothe owners of the Yankees and Mets. But of course there’s really nosuch thing as a free lunch. The taxpayer always picks up the bill.With his in depth reporting, vivid stories, and sharp analysis,Johnston reveals the forces that shape our everyday economiclives—and shows us how we can finally make things better.

The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chinese financial journalist's battles with both government censorship and the private media's cozy relationships with advertisers. He caps each chapter with gleanings of wisdom ("assume your procurement department is corrupt until proven innocent") and pointers on such topics as which bribes are ethically acceptable (expenses-paid junkets to America "with generous opportunities for tourism and relaxation") and which are not (suitcases full of cash). McGregor writes with the confidence of an old China ha

Two top public-speaking coaches offer fresh advice on givingeffective speeches and presentations with the immediacy of aconversation. The best speeches don't sound like speeches, and the bestspeakers make listeners feel as though they are being addresseddirectly. The trick is to make every presentation as natural anddirect as a one-on-one conversation. This expert but accessibleguide reveals: - The six truths behind every conversation-and how to use them atthe podium - The three steps to inspiring any audience - The seven secrets for using voice and body language - The seven tools every speaker uses or misuses Whether addressing a few colleagues or a packed auditorium,readers will find practical and simple techniques for inspiringevery listener.

Why do our headaches persist after we take a one-cent aspirinbut disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to savetwenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we'remaking smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreakingNew York Times bestseller, Dan Ariely refutes the common assumptionthat we behave in fundamentally rational ways. From drinking coffeeto losing weight, from buying a car to choosing a romantic partner,we consistently overpay, underestimate, and procrastinate. Yetthese misguided behaviors are neither random nor senseless. They'resystematic and predictable—making us predictably irrational.

With honesty, empathy, and a dazzling knowledge of how moneyworks, Suze Orman invites us into a realm where our lives andfinances can prosper in harmony. Practical, spiritual, and aboveall financially sound, "The Courage to Be Rich" takes us throughthe financial milestones of our lives and shows us how to: * Clearaway financial clutter * Break debilitating patterns * Protectfinances when entering marriage or romantic partnerships * Startover after divorce or death of a spouse * Differentiate betweengood and bad debt * Invest for the future * Give generously, liverichly * Learn and teach the value of money "Orman prods thefearful, the angry and the impoverished to dig deep into thepockets of their souls for spiritual and financial riches. A]holistic approach...Orman offers sound advice on money marketfunds, IRAs, estate planning and financing big-ticket items such ashomes and autos, but her most compelling advice hits us in theemotional pocketbook." ("USA Today") "The reigning shaman and highpriestess o

How can companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve the same market, and even use the same suppliers, these “rabbits” lead the race and, more importantly, continually widen their lead. In Chasing the Rabbit, Steven J. Spear describes what sets high-velocity, market-leading organizations apart and explains how you can lead the pack in your industry. Spear examines the internal operations of dominant organizations, including Toyota, Alcoa, Pratt & Whitney, the US Navy's Nuclear Power Program, and top-tier teaching hospitals--organizations operating in vastly differing industries, but which share one thing in common: the skillful management of complex internal systems that generates constant, almost automatic self-improvement at rates faster, durations longer, and breadths wider than anyone else musters. As a result, each enjoys a level of profitability, quality, efficiency, reliability, and agility unmatched

The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King,

Based on a unique, customer-centric approach to selling, Howto Say It(r) to Sell It provides practical, real world strategiesproven to significantly increase sales results. Packed with powerwords, concrete examples, useable *s, and specificcommunicative steps, this book is the key to reaching salessuccess.

When it comes to markets, the first deadly sin is greed. In thisNew York Times bestseller, Michael Lewis is our jungle guidethrough five of the most violent and costly upheavals in recentfinancial history. With his trademark humor and brilliantanecdotes, Lewis paints the mood and market factors leading up toeach event, weaves contemporary accounts to show what peoplethought was happening at the time, and, with the luxury ofhindsight, analyzes what actually happened and what we should havelearned from experience.

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people? Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated p

The international bestseller The Toyota Way explained thecompany's success by introducing a revolutionary 4P model fororganizational excellence-Philosophy, People, Process, and ProblemSolving. Now, in Toyota Culture, preeminent Toyota authoritiesJeffrey Liker and Michael Hoseus reveal how Toyota selects,develops, and motivates its people to become committed to buildinghigh-quality products-and how you can do the same for yourcompany. Toyota Culture examines the ?human systems? that Toyota has putin place to instill its founding principles of trust, mutualprosperity, and excellence in its plants, dealerships, and officesaround the world. Beginning with a look at the evolution of theToyota culture and why its people are the heart and soul of theToyota Way, the authors explain the company's four-stage processfor building and keeping quality people: Attract, Develop, Engage,and Inspire. Drawing upon numerous examples from Liker's decades of researchas well as Hoseus' insider access as a Toyota

It's all in the family Family businesses are the backbone of any economy, but they canpresent a host of challenges that can affect their chances ofsuccess. The Complete Idiot's Guide(r) to a Successful FamilyBusiness is the most current and comprehensive book that tells theproprietors of family concerns how to deal with such unique issues,including expansion beyond the original family business, and familyversus hired management. *80 percent of all businesses in America are family-run *Written by a nationally known author team *Instructive anecdotes about successful businesses providepractical, hands on Advice

全新的深入分析企业家背后的驱动力，独特实用的视角剖析人性与文化层面的成功因素，用简明扼要的方式阐述一间公司的商业周期各阶段。

Updated with a new chapter that draws on behavioral finance, the field that studies the psychology of investment decisions, here is the best-selling, authoritative, and gimmick-free guide to investing. Burton G. Malkiel evaluates the full range of investment opportunities from stocks, bonds, and money markets to real estate investment trusts and insurance, home ownership, and tangible assets such as gold and collectibles. This edition includes new strategies for rearranging your portfolio for retirement along with the book's classic life-cycle guide to investing, which matches the needs of investors in any age bracket. A Random Walk Down Wall Street long ago established itself as a must-read, the first book to purchase before starting a portfolio, and it remains the best investing guide money can buy.

I, WOZ offers readers a unique glimpse into the offbeat andbrilliant but ethical mind that conceived the Macintosh. After 25years avoiding the public eye, Steve Wozniak reveals the full storyof the Apple computer, from its conception to his views on theiconic cult status it has achieved today. In June 1975 Steve'scuriosity and determination inspired him to build a computer, thefirst Apple. Six months later, he sold the machine, and for theself-professed 'engineer's engineer', success was imminent. Butthis story is full of life lessons, critical decisions, hugetriumphs and big mistakes. Steve speaks also of his childhood,phone hacking pranks, working at Hewlett-Packard, the life-changingplane crash and teaching.

This celebrated New York Times bestsellernow poised toreach an even wider audience in paperbackis a book that is changingthe way North Americans think about selling products anddisseminating ideas. Gladwells new afterword to this editiondescribes how readers can constructively apply the tipping pointprinciple in their own lives and work. Widely hailed as animportant work that offers not only a road map to business successbut also a profoundly encouraging approach to solving socialproblems.

A one-stop accounting reference. This guide covers all topics related to the monthly accountingprocess: organization and proper accounting procedures; creating achart of accounts; posting accounts to the general ledger;reporting assets and expenses; handling receivables, payroll, andcost of goods and services; end-of-month accounting tasks andprocedures; producing balance sheets, profit and loss statements,and end-of-year payroll reports; closing the books at the end ofthe year; and much more. —Thumbtabs and other navigational aids make this the quintessentialreference book on accounting.

Why is common sense so uncommon when it comes to managingpeople? How is it that so many seemingly intelligent organizationsimplement harmful management practices and ideas? In hisprovocative new book, "The Human Equation", bestselling authorJeffrey Pfeffer examines why much of the current conventionalwisdom is wrong and asks us to re-think the way managers linkpeople with organizational performance. Pfeffer masterfully buildsa powerful business case for managing people effectively - not justbecause it makes for good corporate policy, but because it resultsin outstanding performance and profits. Challenging currentthinking and practice, Pfeffer: reveals the costs of downsizing andprovides alternatives; identifies troubling trends in compensation,and suggests better practices; explains why even the smartestmanagers sometimes manage people unwisely; demonstrates howmarket-based forces can fail to create good people managementpractices, creating a need for positive public policy; and providespractical guidelines

The rules that can make or break your career. For anyone who's breaking in, moving up, or just trying to make agreat professional impression, this essential guide offersreal-life anecdotes and advice to help you build competence andconfidence in the tricky arena of modern business etiquette.Includes: "Blunder Busters"-proven strategies to help you tackle anythingfrom office dating to business lunches "Sir, your fly is unzipped!"-the art of verbal diplomacy Contemporary guidelines for goof-proof e-mail The top ten career killers and how to beat them Global gaffes: easy ways to avoid overseas embarrassment Grace under fire-surviving dining disasters, party faux-pas andeverything in-between