[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

The winner of the National Book Award and now considered a classic, The House of Morgan is the most ambitious history ever written about an American banking dynasty. Acclaimed by The Wall Street Journal as "brilliantly researched and written", the book tells the rich, panoramic story of four generations of Morgans and the powerful, secretive firms they spawned. It is the definitive account of the rise of the modern financial world.A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P. Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved.Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece, a compelling account of a remarkable institution and the m

You are shrunk to the height of a nickel and thrown in ablender. The blades start moving in 60 seconds. What do you do? Ifyou want to work at Google, or any of America's best companies, youneed to have an answer to this and other puzzling questions. ARE YOU SMART ENOUGH TO WORK AT GOOGLE? guides readers throughthe surprising solutions to dozens of the most challenginginterview questions. The book covers the importance of creativethinking, ways to get a leg up on the competition, what yourFacebook page says about you, and much more. ARE YOU SMART ENOUGHTO WORK AT GOOGLE? is a must read for anyone who wants to succeedin today's job market.

It's hard to think of a CEO that commands as much respect as Jack Welch。 Under his leadership， General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business。 In Jack: Straight from the Gut， Welch， with the help of Business Week journalist John Byrne， recounts his career and the style of management that helped to make GE one of the most successful companies of the last century。 Beginning with Welch's childhood in Salem， Massachusetts， the book quickly progresses from his first job in GE's plastics division to his ambitious rise up the GE corporate ladder，which culminated in 1981。 What comes across most in this autobiography is Welch's passion for business as well as his remarkable directness and intolerance of what he calls ”superficial congeniality”--a dislike that would help earn him the nickname ”Neutron Jack。” In spite of its 496 pages， Jack: Straight from the Gut is a quick read that any student or manage

《活动策划全攻略(第2版)》版向读者介绍了活动策划的基本准则，而第二版在版坚实的基础上，又加入了活动策划业内所出现的新领域和新内容，以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业，从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动（婚庆策划目前已发展为数十亿美元的大产业，隶属专业活动策划）的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。 For event planners, there’s no such thing as a dressrehearsal! Any event you plan and stage is a reflection of your organization’simage — from the initial invitation to onsite operations. Whetheryou’re planning a product launch, conference, sales meeting, anincentive event, or a gala fund-raiser, remember that the magic ofa truly memorable

The art of accounting-by the numbers. The Complete Idiot's Guide(r) to Accounting, Third Edition takesthe guess work out of this basic business activity. This updatededition has all the current information any business person willneed to understand the "books," along with a useful workbook styleappendix to re-enforce the lessons learned throughout thebook. ? Fully updated including all new forms ? New workbook appendix with dozens of useful exercises ? Up-to-date information on the changes in payroll taxes,including the new Medicare tax

This book details the leadership principles used by MotherTeresa in building one of the world’s largest and most successfulorganizations, with this as its central lesson: leaders mustarticulate a simple vision, and execute it with absolutepracticality. Bose—who spent eight months working with MotherTeresa in 1992-3—and Faust have distilled Mother Teresa’sleadership style into nine essential principles. Each principleshows readers how to apply Mother Teresa’s wisdom in their livesand businesses. Much has been written about Mother Teresa. She is an actualsaint, beatified by Pope John Paul II in 2003, as well as thewinner of the 1979 Nobel Peace Prize, This book is the first toview her in another light—as a pragmatic, realistic leader who over47 years raised billions of dollars and helped millions of people.This often meant making tough decisions—such as accepting adonation from Saddam Hussein. This book has the principles thatguided those decisions. These are universal principles that

The practical guide to discovering the rules of our superconnected world through the science and sociology of networks. In Superconnect, Richard Koch and Greg Lockwood show that success is less about who you are than how you connect—a chance meeting with an old colleague leads to a swanky new job; two businessmen collaborate online and cofound a successful start-up; a friend introduces a promising entrepreneur to a millionaire looking to invest. But why do these lucky breaks always happen to other people? Personal and professional networks shape everything we do, but simply knowing that they exist won’t help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components—strong relationships, weak relationships, and hubs—that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated p

The succession of crises facing the U.S. economy in 2008 and 2009 have thrown a bright spotlight on Federal Reserve chairman Ben Bernanke. Each of his moves to address the disastrous economic conditions are reported and analyzed at length in the press as he works to mitigate the effects of the sub-prime lending debacle and resulting credit crisis. Bernanke is undergoing a stern test as America's central banker — a test created for him, in large part, by his predecessor, Alan Greenspan. This new paperback edition of Bernanke’s Test is completely updated with events through the end of 2009. As such, it's among the most valuable and up-to-the-minute works on Bernanke's career as Fed chair published to date, making it an essential look at the central figure shaping the recovery of the U.S. and world economies.

Zigzag Your Way to Success! Have you ever set your sights onthe top of a mountain and then started your ascent by headingstraight through the trees and up the sheer cliffs? Or driven inyour car to the other side of town--as the crow flies? Of coursenot! Because you instinctively know that, just as a river has towend its way around obstacles, the best route is never actually astraight line! In The Zigzag Principle, Rich Christiansen applies afoundational law of nature to business management,entrepreneurship, goal-setting, and life in general as he exploreswhy zigzagging toward our intended outcomes is more effective thantrying to bulldoze our way through whatever stands between us andour objectives. Christiansen helps you get started, make your wayover the big hill to initial profitability, and minimize risksalong the way. A s the head of well-established corporations and asthe brains behind numerous start-ups, Christiansen has been throughit all, and he's charted all the zigs and zags you'll encounter. InThe

Draws on thephilosophies of the "Rich Dad" series about making a successfultransition from employee to company owner, in a guide for aspiringentrepreneurs that shares firsthand accounts of people who achievedsuccess. Reissue. 100,000 first printing.

Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for humaninteractivity and co-creation, the visual meetings movement isreclaiming creativity, productivity, and playful exchange forserious work in groups. Visual Meetings explains how anyone can implementpowerful visual tools, and how these tools are being used inSilicon Valley and elsewhere to facilitate both face-to-face andvirtual group work. This dynamic and richly illustrated resourcegives meeting leaders, presenters, and consultants a slew ofexciting tricks and tools, including Graphic recording, visual planning, story boarding, graphictemplates, idea mapping, etc. Creative ways to energize team building, sales presentations,staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new mediaplatforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for businesssuccess, Visual Mee

The bestselling author of Find It, Fix It, Flip It! returnswith the book you MUST read before you try to buy a home in Today'sMarket! Thinking of buying a home? Not sure what to do in Today's Market?Then you need to read Before You Buy!--before you buy! It's theessential, must-read survival guide for everyone thinking aboutpurchasing a house in today's real estate market. Before You Buy!is the no-hype, straight talking, indispensable step-by-step guideto understanding this market and purchasing a home ...safely,sanely and at a price you can afford. ?Why Now Is the Time to Buy ?How to Avoid the 10 Most Costly Buyers' Blunders ?How to Buy Safe, Smart and Secure in Today's Market ?10 things You Need to Know NOW ...Before You Buy! ?An Essential Step-by Step Guide that Will Save YouThousands ?How to Buy a House You Can Actually Afford Corbett is a nationally recognized real estate expert, bestselling author, and real estate commentator on NBC, CNN and LarryKin

It is commonly believed that the Great Depression that began in1929 resulted from a confluence of events beyond any one person'sor government's control. In fact, as Liaquat Ahamed reveals, it wasthe decisions made by a small number of central bankers that werethe primary cause of that economic meltdown, the effects of whichset the stage for World War II and reverberated for decades. As yetanother period of economic turmoil makes headlines today, Lords ofFinance is a potent reminder of the enormous impact that thedecisions of central bankers can have, their fallibility, and theterrible human consequences that can result when they arewrong.

Meet new people and converse with confidence Be credible and charismatic in every social and businesssituation Make friends and important contacts wherever you go Command the respect of everyone you meet You know who they are. They're the people who, regardless of money,education, looks, or personality, make an impression wherever theygo. They are master communicators, and everyone enjoys talking tothem. How to Develop Great People Skills shows you how to be one ofthose lucky few. Communication guru Leil Lowndes arms you with ninety-six all-new,cutting edge, research-based communications techniques for successin life, love, and business. You will smash the invisible glass ceiling that keeps many peopledown both personally and professionally. Your new weapon is aneurologically and psychologically sound concept called "EmotionalPrediction," or E.P. Leil Lowndes explains the power of EP andshows you how to harness it through deceptively simple methods toreach greater success in all of your relationships.

Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.

For the past two decades, Michael Porter's work has toweredover the field of competitive strategy. On Competition, UpdatedEdition brings together more than a dozen of Porter's landmarkarticles from the Harvard Business Review. Five are new to thisedition, including the 2008 update to his classic "The FiveCompetitive Forces That Shape Strategy," as well as new work onhealth care, philanthropy, corporate social responsibility, and CEOleadership. This collection captures Porter's unique ability to bridgetheory and practice. Each of the articles has not only shapedthinking, but also redefined the work of practitioners in itsrespective field. In an insightful new introduction, Porter relateseach article to the whole of his thinking about competition andvalue creation, and traces how that thinking has deepened overtime. This collection is organized by topic, allowing the readereasy access to the wide range of Porter's work. Parts I and IIpresent the frameworks for which Porter is best known f

A cocktail party. A terrorist cell. Ancient bacteria. Aninternational conglomerate. All are networks, and all are a part of a surprisingscientific revolution. Albert-László Barabási, the nation'sforemost expert in the new science of networks, takes us on anintellectual adventure to prove that social networks, corporations,and living organisms are more similar than previously thought.Grasping a full understanding of network science will someday allowus to design blue-chip businesses, stop the outbreak of deadlydiseases, and influence the exchange of ideas and information. Justas James Gleick brought the discovery of chaos theory to thegeneral public, Linked tells the story of the true science of thefuture.

Customize your delivery for maximum persuasive power. If you need the best practices and ideas for communicatingeffectively--but don't have time to find them--this book is foryou. Here are 10 inspiring and useful perspectives, all in oneplace. This collection of HBR articles will help you: - Pitch your brilliant idea successfully - Connect with your audience - Establish credibility - Inspire others to realize your vision - Adapt to your listeners' decision-making styles - Frame goals around common interests - Build consensus and win concessions - Neutralize stressful conversations

"Now there is a single source - this book - that gives you thestep-by-step, word-by-word instructions you need to get in front ofmore people and make more sales than ever before. Keith Rosen hasbrought together, in one book, the very best techniques for gettingmore and better appointments ever written in the field ofsales." —Brian Tracy, author, Advanced Selling Strategies

Part Fast Food Nation, part Bobos in Paradise,STARBUCKED combines investigative heft with witty culturalobservation in telling the story of how the coffeehouse movementchanged our everyday lives, from our evolving neighborhoods andworkplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulouslyreported look at the volatile issues like gentrification and fairtrade that distress activists and coffee zealots alike. Through acast of characters that includes coffee-wild hippies, businesssharks, slackers, Hollywood trendsetters and more, STARBUCKEDexplores how America transformed into a nation of coffee gourmetsin only a few years, how Starbucks manipulates psyches and socialhabits to snare loyal customers, and why many of the things wethink we know about the coffee commodity chain are false. Starbucked is ...smart cultural criticism minus any academicgobbledygook. Mr. Clark is quite funny as he dryly sends up theexcess of the corporate

Michael J. Gelb, author of the international bestseller How to Think Like Leonardo da Vinci , and Sarah MillerCaldicott, a descendant of Thomas Edison, introduce a revolutionarynew system for successful innovation . Bestselling author Michael J. Gelb and Sarah Miller Caldicottintroduce a carefully researched, easy-to-apply system of the fivesuccess secrets inspired by the creative methods of Thomas AlvaEdison. The greatest innovator in American history, Edison set thestage for America’s global leadership in innovation by his focus onpractical accomplishment. Now Gelb and Caldicott apply the bestpractices of this American genius to contemporary businesssituations to help today’s leaders harness their own innovativepotential. Innovate Like Edison is a blueprint for successthat will enable executives and entrepreneurs to revitalize theirown ingenuity and thrive in today’s culture of innovation.