本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating

In this breakthrough book based on her company s #WomenWhoWork initiative, Ivanka Trump wife, mother, real estate developer, entrepreneur, and founder of her eponymous fashion brand and IvankaTrump.com disrupts the existing narrative of women and work to present a new worldview that celebrates how women work in all aspects of their lives. Through highly tactical, solution-oriented content, Trump empowers readers with the insight and tools to define success on their own terms and create the lives they want to live. Fifty percent of the world s workforce is made up of women, yet the term working women is still used as if they re an anomaly. Thanks in part to the generations of women who came before and fought hard to earn a seat at the table, today s working women among them, tens of millions of millennials are able to do things differently. Disappearing are the days of face time for the sake of face time, 9-to-5 hours, and perfectly mapped career paths. Today's generation of women is the first to

The authors present important research showing thatcorporatist institutions generate smaller non-competitive wagedifferentials than a decentralized system. A theoreticalexplanation is developed based on the hold-up problem ininvestments, arguing that corporatist institutions solve theproblem by specifying ex ante nominal contracts that remove thenecessity of ex post bargaining over the surplus of an employmentrelationship. The authors also argue that such institutions allowsufficient flexibility to accommodate aggregate shocks, even moreso than decentralized systems. Corporatism or Competition? is thefirst book to bring together the mass of research on comparativewage differences, wage movements and employment behaviour indifferent countries with different institutional frameworks, in anorganized and coherent fashion.

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To be successful in business you must be able to attract theright clients and persuade them to buy. However, on the internet,people only see what the search engines direct them to and thecompetition for those top spots is fierce. So how do you ensurethat your business is front–and–center when prospects are searchingfor solutions? The answer is The Findability Formula. TheFindability Formula is for anyone who wants to improve results fromInternet marketing. The book is specifically written for businessowners who are frustrated with a website that is not showing up insearch results and not generating business. The Findability Formulawill help readers understand how prospects and customers search forproducts and services on the Internet, and will show them,step–by–step, how to optimize their findability. The book will be anon–technical guide to effectively building and implementing, fromthe ground up, an Internet search marketing program that getsresults. The reader will learn how paid search wo

A playbook for entrepreneurs, with assessments and storiesfrom highly renowned entrepreneurs, this book will help the readeridentify, create and realize their own entrepreneurialopportunities perspective and approach that builds positiveinterest, kinship, and engagement based on difference. What are thedefining traits of great entrepreneurs? Do you have what it takesto build a great business? In "Heart, Smarts, Guts, and Luck",three entrepreneurs and advisors-turned-venture capitalistsdelineate the traits in the title ("HSGL") as absolutely critical.From their work with hundreds of executives and business buildersacross the globe, the authors found that every one of theirsubjects-from young founder to sea-soned CEO-possesses theseattributes in some combination. For you, figuring out which traitdrives you can lead to a greater awareness in your entrepreneurialprofile and help you, and your organization, achieve the successyou want. In the book, the authors uncover the fact that no singlearchetype for en

“I’ve got the name for our publishing operation. We just saidwe were going to publish a few books on the side at random. Let’scall it Random House.” So recounts Bennett Cerf in this wonderfullyamusing memoir of the making of a great publishing house. Anincomparable raconteur, possessed of an irrepressible wit and anabiding love of books and authors, Cerf brilliantly evokes theheady days of Random House’s first decades. Part of the vanguard of young New York publishers whorevolutionized the book business in the 1920s and ’30s, Cerf helpedusher in publishing’s golden age. Cerf was a true personality,whose other pursuits (columnist, anthologist, author, lecturer,radio host, collector of jokes and anecdotes, perennial judge ofthe Miss America pageant, and panelist on What’s My Line? )helped shape his reputation as a man of boundless energy andenthusiasm and brought unprecedented attention to his company andto his authors. At once a rare behind-the-scenes account of bookpublishing and a fascinat