#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.

[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

Do you think it's possible to truly enjoy your job? No matterwhat it is or where you are? Timothy Gallwey does, and in thisgroundbreaking book he tells you how to overcome the innerobstacles that sabotage your efforts to be your best on thejob. Timothy Gallwey burst upon the scene twenty years ago with hisrevolutionary approach to excellence in sports. His bestsellingbooks The Inner Game of Tennis and The Inner Game ofGolf , with over one million copies in print, changed the way wethink about learning and coaching. But the Inner Game that Gallweydiscovered on the tennis court is about more than learning a betterbackhand; it is about learning how to learn, a critical skill that,in this case, separates the productive, satisfied employee from therest of the pack. For the past twenty years Gallwey has taken hisInner Game expertise to many of America's top companies, includingAT T, Coca-Cola, Apple, and IBM, to teach their managers andemployees how to gain better access to their own internalresourc

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur

Put these words to work for you Learn the gift of gab and getcloser to your dream job This latest addition to the bestsellingPerfect Phrases series is a must-read for anyone who dreadsnetworking or who has ever fumbled or frozen during important andpossibly career-changing conversations. "Perfect Phrases forProfessional Networking" arms readers with foolproof and versatilephrases that help them take advantage of virtually any professionalnetworking opportunity. KNOW WHAT TO SAY IN ANY SITUATION Fromcocktail parties to industry conferences, association meetings, andeven unexpected run-ins on the street, this book has all the toolsyou need to feel comfortable striking up a conversation, steeringit in the right direction, and following up effectively. Whetheryou're looking for a promotion, considering a career change, orjust hoping to update that rolodex for a rainy day, this handyresource has you covered--including new-media tactics such ase-mail etiquette, rules for social networking, and the proper way

A revelatory exploration of the hottest trend in technologyand the dramatic impact it will have on the economy, science, andsociety at large. Which paint color is mostlikely to tell you that a used car is in good shape? How canofficials identify the most dangerous New York City manholes beforethey explode? And how did Google searches predict the spread of theH1N1 flu outbreak? The key to answering thesequestions, and many more, is big data. “Big data” refers to ourburgeoning ability to crunch vast collections of information,analyze it instantly, and draw sometimes profoundly surprisingconclusions from it. This emerging science can translate myriadphenomena—from the price of airline tickets to the text of millionsof books—into searchable form, and uses our increasing computingpower to unearth epiphanies that we never could have seen before. Arevolution on par with the Internet or perhaps even the printingpress, big data will change the way we think about business,health, politics, edu

Part Fast Food Nation, part Bobos in Paradise,STARBUCKED combines investigative heft with witty culturalobservation in telling the story of how the coffeehouse movementchanged our everyday lives, from our evolving neighborhoods andworkplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulouslyreported look at the volatile issues like gentrification and fairtrade that distress activists and coffee zealots alike. Through acast of characters that includes coffee-wild hippies, businesssharks, slackers, Hollywood trendsetters and more, STARBUCKEDexplores how America transformed into a nation of coffee gourmetsin only a few years, how Starbucks manipulates psyches and socialhabits to snare loyal customers, and why many of the things wethink we know about the coffee commodity chain are false. Starbucked is ...smart cultural criticism minus any academicgobbledygook. Mr. Clark is quite funny as he dryly sends up theexcess of the corporate

Michael J. Gelb, author of the international bestseller How to Think Like Leonardo da Vinci , and Sarah MillerCaldicott, a descendant of Thomas Edison, introduce a revolutionarynew system for successful innovation . Bestselling author Michael J. Gelb and Sarah Miller Caldicottintroduce a carefully researched, easy-to-apply system of the fivesuccess secrets inspired by the creative methods of Thomas AlvaEdison. The greatest innovator in American history, Edison set thestage for America’s global leadership in innovation by his focus onpractical accomplishment. Now Gelb and Caldicott apply the bestpractices of this American genius to contemporary businesssituations to help today’s leaders harness their own innovativepotential. Innovate Like Edison is a blueprint for successthat will enable executives and entrepreneurs to revitalize theirown ingenuity and thrive in today’s culture of innovation.

The only book that looks at the business of concert promotion.Concerts are part art, part party--and a big part business. "ThisBusiness of Concert Promotion and Touring" is the first to focus onthat all-important business aspect, from creating a show, toselling a show, to organizing the show, to staging the show.Working with venues, personnel, booking, promoting, marketing,publicity, public relations, financial management, and much moreare covered in this indispensable one-volume resource. And theideas and techniques explained here can be used for every type ofconcert promotion, including college shows, artist showcases, clubgigs, as well as major events handled by local promoters,nationwide promoters, and worldwide promoters. Concert promotersand tour managers at every level need to know "This Business ofConcert Promotion and Touring"