书目信息 书号： 9780857197689 装 帧： Paperback 作 者： Morgan Housel 页 数： 256 语 言：English 出版社： Harriman House Publishing 开 本： 137.16 x 213.36 x 22.86mm | 254.01g 出版日期：08 Sep 2020 以上信息均为网络信息，仅供参考，具体以实物为准

[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery. Superfreakonomics will once again transform the way we look at the world.

From the bestselling, prize-winning author of THE LAST TYCOONSand HOUSE OF CARDS, a revelatory history of Goldman Sachs, the mostdominant, feared, and controversial investment bank in theworld For much of its storied 142-year history, Goldman Sachs hasprojected an image of being better than its competitors--smarter,more collegial, more ethical, and far more profitable. Thefirm--buttressed by the most aggressive and sophisticated p.r.machine in the financial industry--often boasts of "The GoldmanWay," a business model predicated on hiring the most talentedpeople, indoctrinating them in a corporate culture where partnersstifle their egos for the greater good, and honoring the "14Principles," the first of which is "Our clients' interests alwayscome first." But there is another way of viewing Goldman--a secretivemoney-making machine that has straddled the line betweenconflict-of-interest and legitimate deal-making for decades; a firmthat has exerted undue influence over government since the ear

Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

Two years in the cauldron of capitalism-"horrifying and veryfunny" (The Wall Street Journal) In this candid and entertaining insider's look at the mostinfluential school in global business, Philip Delves Broughtondraws on his crack reporting skills to describe his madcap years atHarvard Business School. Ahead of the Curve recounts the mostedifying and surprising lessons learned in the quest for an MBA,from the ingenious chicanery of leveraging and the unlikelypleasures of accounting, to the antics of the "booze luge" andother, less savory trappings of student culture. Published duringthe one hundredth anniversary of Harvard Business School, this isthe unflinching truth about life in the trenches of an iconicAmerican institution.

Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really impossible to buy the perfect Christmas gift? (Other than this book, of course.) Economists might not be the first people you would think of to give you advice on such diverse areas as parenting, the intricacies of etiquette or the dark arts of seduction. But for years bestselling author Tim Harford has been doing just that: answering the most challenging questions in his brilliant column, where he uses the tools of economics to give practical advice about everyday dilemmas, conundrums and concerns. From family rows and the stock market to buying socks or speed dating, you'll find within these pages a witty - and of course rational - explanation for almost everything you ever wanted to know about life.