[英文原版]The Economic NaturalistbyRobertH.Frank 牛奶可乐经济学 牛奶可乐经济学-基本信息 书名:The EconomicNaturalist(牛奶可乐经济学) 出版日期：2008-04-03 ISBN：9780753513385 页码：256 装帧：平装 牛奶可乐经济学-内容提要 This book helps you discoverthesecrets behind hundreds of everyday enigmas. Why is there alightin your fridge but not in your freezer? Why do 24-hour shopsbotherhaving locks on their doors? Why did Kamikaze pilots wearhelmets?The answer is simple: economics. Economics doesn't justhappen inclassrooms or international banks. It is everywhere andinfluenceseverything we do and see, from the cinema screen to thestreets. Itcan even explain some of life's most intriguing enigmas.For years,economist Robert Frank has been encouraging his studentsto useeconomics to explain the strange situations they encounterineveryday life, from peculiar product design to the vagaries ofsexappeal. Now he shares

The Complete Idiot's Guide to Managing Your Money shows thatany numbskull can master personal finance. In this second edition,a father-and-daughter writing team, Robert K. Heady and ChristyHeady, give readers the best advice culled from their many years ofexperience in consumer rights and money management. The Headysbelieve that money must be managed for the long haul and that thereare no quick ways to build wealth. The guide is easy to read,witty, and scornful of the hype dished out by banks and otherpeddlers of personal finance. It provides a plethora ofpersonal-finance tips for consumers, including how to get the bestdeal on a mortgage, pay off debt, and bank online. --This textrefers to the Audio CD edition.

Jean Chatzky has been working with viewers of NBC’s Today showfor a series on how to get out of debt once and for all. Hermethod, both on TV and in this book, is simple yet powerful: thekey is saving just $10 a day that you currently waste. It doesn’tsound like much—a movie ticket or lunch for two at McDonald’s— but$10 really can take you from debt to wealth in just a few years.And because it doesn’t feel like an impossible goal, people aremore likely to stick with Chatzky’s plan than an extreme regimen ofspending cutbacks. Chatzky is focusing on debt because it’s the single biggestthreat to our financial health. The average American family hassixteen credit cards and high-rate debt of more than $8000, noteven counting car loans and mortgages. They pay more than $1000 ayear in interest alone. Debt makes people feel depressed andoverwhelmed, leaving them without enough money for the trulyimportant things in life—education, retirement, owning a home,feeling secure. Chatzky,

Forget credit card companies?— make it personal! The Complete Idiot?’s Guide? toPerson-to-Person Lending fills readers in on what they need toknow, such as how person-to-person lending works, who lends and whoborrows, and the advantages and disadvantages of Virgin- Money,Prosper, Zopa, and Facebook?’s Lending Club.M ?·Loans on Prosper and LendingClub rose to $100 million in 2007; by2010, the online banking report forecasts $1 billion in person to-person loan originations ?·Javelin Strategy Research (Dec. 2007) predicts that thedemand for person-to-person lending services may grow from $38billion to $159 billion over the next five years.

"This book deserves a place on every serious investor’sshelf." –FINANCIAL TIMES "A must-read for all disciples of value investing. In 1934,Graham and Dodd created fundamental security analysis. Greenwaldreinforces the worth of this approach, incorporates new advances,and takes their work into the twenty-first century." –Mario J. Gabelli, Chairman, Gabelli Asset Management, Inc. "The new title most deserving of your time is Value Investing . .. . Its authors aim to place their work next to Benjamin Graham’s1950 classic, The Intelligent Investor. My 1986 edition came withWarren Buffett’s endorsement–‘by far the best book on investingever written.’ Value Investing is better." –Robert Barker, BusinessWeek "Greenwald is an economist (PhD from MIT) who caught the valuebug. He has updated and expanded Graham’s ideas, and his summerseminars ($2,900 for two days) have become popular with everyonefrom well-known money managers to Columbia MBAs who couldn’

When I was a boy, my father often pulled me aside to convey lessons intended to build what we generally refer to as 'character'. Often his advice was very simple -- work hard, think for yourself, do right by others -- but I believe those lessons provided the foundation for everything that has followed in my life. Now that I'm a dad myself, I wanted to put them down in one place, with examples of my own experiences, as a guide to life, adventure, and investing, both for my young daughters and for anyone seeking success in his or her chosen field. I hope that parents will be inspired to give this book to their children, and vice versa, as many of the lessons that I have learned apply not just to young people but to all adults -- for example, question everything, never follow the crowd, and beware of boys -- A Gift to My Children .

Book De*ion The Five Rules for Successful Stock Investing "By resisting both the popular tendency to use gimmicks thatoversimplify securities analysis and the academic tendency to usejargon that obfuscates common sense, Pat Dorsey has written asubstantial and useful book. His methodology is sound, his examplesclear, and his approach timeless." —Christopher C. Davis Portfolio Manager andChairman, Davis Advisors Over the years, people from around the world have turned toMorningstar for strong, independent, and reliable advice. The FiveRules for Successful Stock Investing provides the kind of savvyfinancial guidance only a company like Morningstar could offer.Based on the philosophy that "investing should be fun, but not agame," this comprehensive guide will put even the most cautiousinvestors back on the right track by helping them pick the rightstocks, find great companies, and understand the driving forcesbehind different industries—w

"A rare blend of a well-organized, comprehensive guide toportfolio management and a deep, cutting-edge treatment of the keytopics by distinguished authors who have all practiced what theypreach. The subtitle, A Dynamic Process, points to the fresh,modern ideas that sparkle throughout this new edition. Just readingPeter Bernstein's thoughtful Foreword can move you forward in yourthinking about this critical subject." —Martin L. Leibowitz, Morgan Stanley "Managing Investment Portfolios remains the definitive volume inexplaining investment management as a process, providingorganization and structure to a complex, multipart set of conceptsand procedures. Anyone involved in the management of portfolioswill benefit from a careful reading of this new edition." —Charles P. Jones, CFA, Edwin Gill Professor of Finance, College ofManagement, North Carolina State University