The complete guide to a winning pay-per-click marketingcampaign Pay-per-click advertising-the "sponsored results" onsearch engine results pages-is increasingly being used to drivetraffic to websites. Marketing and advertising professionalslooking for a hands-on, task-based guide to every stage of creatingand managing a winning PPC campaign will get the step-by-stepinstruction they need in this detailed guide. Using the popular "AnHour A Day" format, this book helps you avoid the pitfalls andplan, develop, implement, manage, and monitor a PPC campaign thatgets results. Successful pay-per-click campaigns are a keycomponent of online marketing This guide breaks the project downinto manageable tasks, valuable for the small-business owner aswell as for marketing officers and consultants Explains core PPCconcepts, industry trends, and the mechanics that make a campaignwork Shows how to perform keyword research, structure campaigns,and understand campaign settings and various pricing modelsDiscusses how to wr

Meet the challenge of integrating Building InformationModeling and sustainability with this in-depth guide, which pairsthese two revolutionary movements to create environmentallyfriendly design through a streamlined process. Written by anaward-winning team that has gone beyond theory to lead theimplementation of Green BIM projects, this comprehensive referencefeatures practical strategies, techniques, and real-world expertiseso that you can create sustainable BIM projects, no matter whattheir scale.

The first edition, published in 1973, has become a classicreference in the field. Now with the second edition, readers willfind information on key new topics such as neural networks andstatistical pattern recognition, the theory of machine learning,and the theory of invariances. Also included are worked examples,comparisons between different methods, extensive graphics, expandedexercises and computer project topics. An Instructor's Manual presenting detailed solutions to all theproblems in the book is available from the Wiley editorialdepartment.

Designing application and middleware software to run inconcurrent and networked environments is a significant challenge tosoftware developers. The patterns catalogued in this second volumeof Pattern-Oriented Software Architecture (POSA) form the basis ofa pattern language that addresses issues associated withconcurrency and networking. The book presents 17 interrelatedpatterns ranging from idioms through architectural designs. Theycover core elements of building concurrent and network systems:service access and configuration, event handling, synchronization,and concurrency. All patterns present extensive examples and knownuses in multiple programming languages, including C++, C, and Java.The book can be used to tackle specific software developmentproblems or read from cover to cover to provide a fundamentalunderstanding of the best practices for constructing concurrent andnetworked applications and middleware.

This comprehensive introduction to SQL Server begins with anoverview of database design basics and the SQL query language alongwith an in-depth look at SQL Server itself Progresses on to a clear explanation of how to implementfundamental concepts with the new 2008 version of SQL Server Discusses creating and changing tables, managing keys, writing*s, working with stored procedures, programming with XML,using SQL Server Reporting and Integration Services, and more Features updated and new material, including new examples usingMicrosoft's AdventureWorks sample database

Using proven examples and explaining concepts step by step, this book shows you how building Ajax-enabled sites and applications allows more interactive user interfaces than ever before. You’ll learn about the differences in capabilities between client-side and server-side development techniques, as well as how Ajax crosses this boundary. You’ll also discover how Ajax techniques can be summed up by patterns (which are development models that you’ll use repeatedly). With a mastery of these techniques, you’ll be able to breathe new life into your Web sites.

In this book, leading data warehouse experts from the KimballGroup share best practices for using the upcoming “BusinessIntelligence release” of SQL Server, referred to as SQL Server 2008R2.In this new edition, the authors explain how SQL Server 2008 R2provides a collection of powerful new tools that extend the powerof its BI toolset to Excel and SharePoint users and they show howto use SQL Server to build a successful data warehouse thatsupports the business intelligence requirements that are common tomost organizations. Covering the complete suite of data warehousingand BI tools that are part of SQL Server 2008 R2, as well asMicrosoft Office, the authors walk you through a full projectlifecycle, including design, development, deployment andmaintenance. Features more than 50 percent new and revised material thatcovers the rich new feature set of the SQL Server 2008 R2 release,as well as the Office 2010 release Includes brand new content that focuses on PowerPivot for Exceland SharePoint, Master Data

The ultimate guide to cryptography, updated from an authorteam of the world's top cryptography experts. Cryptography is vitalto kee ping information safe, in an era when the formula to do sobecomes more and more challenging. Written by a team ofworld-renowned cryptography experts, this essential guide is thedefinitive introduction to all major areas of cryptography: messagesecurity, key negotiation, and key management. You'll learn how tothink like a cryptographer. You'll discover techniques for buildingcryptography into products from the start and you'll examine themany technical changes in the field. After a basic overview ofcryptography and what it means today, this indispensable resourcecovers such topics as block ciphers, block modes, hash functions,encryption modes, message authentication codes, implementationissues, negotiation protocols, and more. Helpful examples andhands-on exercises enhance your understanding of the multi-facetedfield of cryptography. An author team of internationally r

Today's Web-enabled deluge of electronic data calls for automated methods of data analysis. Machine learning provides these, developing methods that can automatically detect patterns in data and then use the uncovered patterns to predict future data. This textbook offers a comprehensive and self-contained introduction to the field of machine learning, based on a unified, probabilistic approach. The coverage combines breadth and depth, offering necessary background material on such topics as probability, optimization, and linear algebra as well as discussion of recent developments in the field, including conditional random fields, L1 regularization, and deep learning. The book is written in an informal, accessible style, complete with pseudo-code for the most important algorithms. All topics are copiously illustrated with color images and worked examples drawn from such application domains as biology, text processing, computer vision, and robotics. Rather than providing a cookbook of different heuristic method

Structure and Interpretation of Computer Programs has had a dramatic impact on computer science curricula over the past decade. This long-awaited revision contains changes throughout the text. There are new implementations of most of the major programming systems in the book, including the interpreters and compilers, and the authors have incorporated many small changes that reflect their experience teaching the course at MIT since the first edition was published. A new theme has been introduced that emphasizes the central role played by different approaches to dealing with time in computational models: objects with state, concurrent programming, functional programming and lazy evaluation, and nondeterministic programming. There are new example sections on higher-order procedures in graphics and on applications of stream processing in numerical programming, and many new exercises. In addition, all the programs have been reworked to run in any Scheme implementation that adheres to the IEEE standard.