炒作是一门大学问。在注意力经济时代，想成为万绿丛中一点红，没有炒作是很难做到的，只是能真正游刃有余地操纵炒作的高手太少，以至很多低劣炒作的出现使人们闻炒作面色变。

炒作是一门大学问。在注意力经济时代，想成为万绿丛中一点红，没有炒作是很难做到的，只是能真正游刃有余地操纵炒作的高手太少，以至很多低劣炒作的出现使人们闻炒作面色变。

《保罗·威尔莫特数量金融系列：数量金融（第2卷原书第2版）》主要介绍金融工程中级技术操作方法，内容涉及奇异合约和路径依赖、固定收益建模与衍生品以及信用风险。书中作者主要探讨了奇异和路径依赖合约、障碍期权、强路径依赖衍生品、亚式期权、回溯期权、衍生品和随机控制、单因子利率建模、收益率曲线拟合、利率衍生品、可转债、按揭支持证券、多因子利率建模、瞬时利率的实证表现、HJM和BGM模型、固定收益产品说明书、公司价值和违约风险、信用衍生品、RiskMetrics和CreditMetrics、CrashMetrics以及衍生品灾难案例。

《保罗·威尔莫特数量金融系列：数量金融（第2卷原书第2版）》主要介绍金融工程中级技术操作方法，内容涉及奇异合约和路径依赖、固定收益建模与衍生品以及信用风险。书中作者主要探讨了奇异和路径依赖合约、障碍期权、强路径依赖衍生品、亚式期权、回溯期权、衍生品和随机控制、单因子利率建模、收益率曲线拟合、利率衍生品、可转债、按揭支持证券、多因子利率建模、瞬时利率的实证表现、HJM和BGM模型、固定收益产品说明书、公司价值和违约风险、信用衍生品、RiskMetrics和CreditMetrics、CrashMetrics以及衍生品灾难案例。

炒作是一门大学问。在注意力经济时代，想成为万绿丛中一点红，没有炒作是很难做到的，只是能真正游刃有余地操纵炒作的高手太少，以至很多低劣炒作的出现使人们闻炒作面色变。

In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.在瞬息万变的商界中，掌握有效的管理或是避免危机的管理技能和方法，对一个机构的生存和成功是至关重要的。本书收集的八篇文章阐述了如何处理商业环境中的一些困难情况、危机和其他敏感问题的*理念。

《所得税研究：历史，理论与实务》是作者埃德温.罗伯特.安德森.塞利格曼在20世纪初完成的作品，曾于1911年出版。本书对所得税这一税种展开全方位多角度的研究，为后人的研究奠定了良好的基础。本书多次再版重印。

《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》不仅详细介绍了绩效测评中所用到的各种基础分析方法和工具，更重要的是从资深从业者和业内专家的角度对绩效测评的各种方法做了精辟的对比，对于参与投资决策过程中的投资经理、风险管理人员以及投资者来说都是必不可少的参考书。第一部分介绍了投资收益率的各种计算方法及现金流对收益率计算的影响，第二部分解释怎样根据投资组合的收益和风险特征选择适当的参考基准，第三部分评估投资组合的风险，第四部分详细阐述了投资组合绩效的归因分析，《CFA协会金融前沿译丛：投资组合绩效测评实用方法（原书第2版）》最后部分介绍了归因分析各种方法的进化过程，对于绩效测评人员是了解各种归因分析方法历史演变过程难得的经典教程。

Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the necessary information you need to become a successful franchisee, including: How to choose and research the franchise options available A thorough explanation and discussion of the Uniform Franchise Offering Circular An overview of contracts-what clauses to expect, what questions to ask, negotiable points, and supplemental agreements A breakdown of fees to be aware of-from the obvious initial franchising fee to the obscure site selection assistance fee Recruitment, hiring techniques, and performance evaluations that lead to high profits and low turnover And much more! The authors have over 20 years of experience in franchising, and their easy-to-read approach makes it possible for any potential franchisee to make solid, informed decis

One of America's most successful marketing executives reveals tips and techniques of the massmarketing giants~Today's best marketing minds are in the consumer packaged goods industry, working with budgets of $100 million or more to pitch everything from soft drinks to shaving cream. Lessons from a Chief Marketing Officer takes an inside look at this highpressure world and provides readers with the essential ingredients needed to become not just market leaders but leaders committed to great marketing.~Dynamic and packed with hands-on techniques, Lessons from A Chief Marketing Officer reveals the strategies top marketers use to capture and dominate their markets. It explains how organizations of any size can emulate the leaders and transform marketing into an organizational prerogative, one designed to capture the minds and pocketbooks of the buying public. 作者简介: Bradford C.Kirk,is the chief marketing officer for the Andrew Jergens Company.His career as a CMO has included stops at Unilever's H

The new Color Atlas and Synopsis of Clinical Ophthalmology Series is a unique combination of text, quick reference, and color atlas, covering every essential sub-specialty in Ophthalmology including pediatrics. Each title features more than 150 color illustrations throughout and a short, succinct format which in most cases, includes: Epidemiology and Etiology, History, Physical Examination, Differential Diagnosis, Laboratory and Special Examinations, Diagnosis, Prognosis, and Management.

When making strategic decisions under volatile conditions, managers look to the Harvard Business Review for both expert guidance and new ideas. This collection draws from the Review’s best pieces on managing uncertainty, including the landmark article "Competing for the Future" by Gary Hamel and C.K. Prahalad. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Strategy Under Uncertainty by Hugh Courtney, Jane Kirkland, and Patrick Viguerie; Competing for the Future by Gary Hamel and C.K. Prahalad; Planning as Learning by Arie P. De Geus; The Right Game: Use Game Theory to Shape Strategy by Adam Brandenburger and Barry J. Nalebuff; Discovery-Driven Planning by Rita Gunther McGrath and Ian C. Mac

A PAPERBACK ORIGINAL~The best handbook on chart usage, from one of the most trusted names in boating~In 2000, the U.S. government ceased publication of Chart No. 1, the invaluable little book that generations of mariners have consulted to make sense of the complex system of signs, symbols, and graphic elements used in nautical charts. Now Chart No. 1 is not just reborn but expanded and improved in How to Read a Nautical Chart. The demand for a book like this has never been greater.~Arranged and edited by Nigel Calder, one of today's most respected boating authors and containing four-color illustrations throughout How to Read a Nautical Chart presents a number of original features that help readers make optimum use of the data found in Chart No. 1, including a more intuitive format, crucial background information, international chart symbol equivalents, electronic chart symbology, and thorough explanations of the practical aspects of nautical chart reading. 作者简介： NICEL CALDER has decades

Effective management in today's competitive business environment requires solid leadership skills skills for which companies often don't provide adequate training. Managerial Leadership fills that void, providing a four-tiered approach that helps professionals from all walks of life develop both strong management and leadership skills. Top leadership models and frameworks, tools for assessing leadership strengths, techniques for handling change and growth, and more make Managerial Leadership a veritable learning laboratory. 通过学习作者精心设计的四项行动纲领，反思他提出的自省课程，应用独特的360度全方位意见反馈工具，并揣摩书中安排的著名企业的生动案例，你将全面提升自己处理变革、克服阻力、跨越企业文化樊篱、彻底发挥员工潜能的领导艺术。

This guide presents new ideas for making much more informed decisions about people tactics, policies, and practices. It offers qualitative insights as the tools to help companies to make much more astute human capital decisions are hard to copy.

J. Fred Weston provides managers and executives with the information they need to understand essential accounting principles, from vocabulary and financial statements to cash flow and valuation. Covering balance sheets, income statements, reporting measures, and even essential ratios, this practical, in-depth book provides a one-stop, reference for all aspects of finance and accounting, and will help managers take essential steps toward making informed decisions based on the numbers they face every business day. 商业世界是建立在数字基础上的，无论收益、成本、财务比率、价值评估、绩效考评···每每需要经理人在快速变动的经营环境中审时而动，运用各种财务策略。如果缺乏相应的财务管理知识，不了解这些财报“数字”的内涵和关联，将使你的财务管理变成一句空话，从而错失决策良机。因此，从企业管理角度学习一门财务管理课程，系统而有效地掌握企业财务策略的方法，是

Resolving today's most pressing questions about business behavior has become a priority in today's corporate environment. In deciding how to act, managers reveal their inner values, test their commitment to those values, and ultimately shape their characters. Readers of this collection of articles will learn to identify the theoretical and practical issues of recognizing and responding to ethical dilemmas and will find the link between good ethics and good business.

This is the real world,the streetwise world.In this world successful entrepreneurs,executives,and salespeople rely on a different set of skills than those they learned in business school.They've mastered the skills of effective communication,leadership,motwation,etiquette,and organization.They've learned from the“school of hard knocks.” Streetwise 24 Hour MBA includes five main courses and four short courses to help you develop the skills you need to succeed. 作者简介： Alex Hiam is a leading authoor,corporate consultant,and workshop leader.He Has developed innovative training programs and workshops for leading companies such as General Motors,Kellogg's and Coca-Cola.He holds a B.A.from Harvard University and an M.B.A.from UC Berkeley.Hiam has authored Marketing for Dummies,the Portable MBA,and Streetwise Motivating and Rewarding Employees.

As A History of the Modern World celebrates its 50th anniversary,it remains one of the most highly praised texts ever published,as well as the book by which many contemporary college historians were introdueed to the study of history. A rich history of scholarship and integrity continues with the addition of Lloyd Kramer as co-author. An increased and integrated art program,new to this edition,highlights fine art in the modern world and cmphasizes cultural history. Access to McGraw-Hill's PowerWeb,a collection of readings,and other tools for rescarch in history are delivered electronically,including access to the Northern Lights search engine. Visit the Online Learning Center for A History of the Modern World at www.mhhe.com/palmer9. 作者简介： R.R.PALMER was born in Chicago in 1909.After graduating from the University of Chicago he re-ceived his PhD from Cornell University in 1934.From 1936 to 1963 he taught at Princeton University,taking leave during the Second World War to Work on

Quick reference and color atlases covering 5 sub-specialties in ophthalmology. Each book will cover the following areas: Epidemiology and Etiology; History Physical Examination; Differential Diagnosis;Laboratory and Special Examinations; Diagnosis; Prognosis; Management