本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating

Product Details 基本信息 ISBN-13 书号 9780071614139 Author 作者 O'Neil, William J. Pages Number 页数 454页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2009年06月01日 Product Dimensions 商品尺寸 2.03x1.52x1.52 cm Shipping Weight 商品重量 635g Language 语种 ENG Book Contents 内容简介 A BUSINESSWEEK BESTSELLER "Anyone" can learn to invest wisely with this bestselling investment system Through every type of market, William J. O'Neil's national bestseller, "How to Make Money in Stocks," has shown over 2 million investors the secrets to building wealth. O'Neil's powerful CAN SLIM(R) Investing System--a proven 7-step process for minimizing risk and maximizing gains--has influenced generations of investors. Based on a major study of market winners from 1880 to 2009, this expanded edition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best

Discover how to access your creative power to boost yoursuccess in business Success in business demands constantcreativity. Generating fresh solutions to problems and the abilityto invent new products or services for a changing market are partof the intellectual capital that gives a company its competitiveedge. "Business Innovation For Dummies" gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities. Advice on how to apply creativity tothe workplace Ideas for spicing up presentations Shows you howinnovation leads to more productive business "Business InnovationFor Dummies" is a must-have guide for anyone in business who islooking to harness their creativity to boost productivity andrevenue 9780470438541 Discover the ins and outs of constructing agreat business plan When you're establishing, expanding, orre-energizing a business, t

How to Survive Your Freshman Year offers incoming college freshmen the experience, advice, and wisdom of their peers: hundreds of other students who have survived their first year of college and have something interesting to say about it. Based on interviews with hundreds of college students at every type of higher-learning institution across the country, this book has insights on every aspect of college life, including, what to take to the dorm, living with roommates, Facebook and other social networks, extracurricular activities, choosing classes, studying, going abroad, finances, food, the social scene, doing laundry, staying in touch with friends and family, and much more. Highly readable, much of the book consists of short snippets with some interesting insight and advice from the college students interviewed. The book also includes expert input from college advisors and officers.

It’s an insidious disease that is crippling companies,destroying our economy, and crushing potential. It’s infecting thevery roots of business performance, and it’s spreading fast. Itisn’t the recession, market volatility, scandal, or greed. It’s entitlement. And it may be killing your business. In myriad ways, entitlement has been cultivated for decades. As aresult, too many employees today believe that they are entitled toa paycheck simply because they show up. Brad Hams has proven thatwe are not doomed to a path of entitlement and dependence. Aftermore than 15 years working with hundreds of companies, he knowsthat the vast majority of employees addicted to entitlementactually want to engage, want to contribute, and feel much betterabout themselves when they are in an environment that requires themto do so. Now, with Ownership Thinking, Hams shares his strategy that willincrease your company’s productivity, employee retention, andprofitability: The Right Educ

A playbook for entrepreneurs, with assessments and storiesfrom highly renowned entrepreneurs, this book will help the readeridentify, create and realize their own entrepreneurialopportunities perspective and approach that builds positiveinterest, kinship, and engagement based on difference. What are thedefining traits of great entrepreneurs? Do you have what it takesto build a great business? In "Heart, Smarts, Guts, and Luck",three entrepreneurs and advisors-turned-venture capitalistsdelineate the traits in the title ("HSGL") as absolutely critical.From their work with hundreds of executives and business buildersacross the globe, the authors found that every one of theirsubjects-from young founder to sea-soned CEO-possesses theseattributes in some combination. For you, figuring out which traitdrives you can lead to a greater awareness in your entrepreneurialprofile and help you, and your organization, achieve the successyou want. In the book, the authors uncover the fact that no singlearchetype for en

Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides. Copyright Reed Business Information