本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思,并提供一个极具吸引力的视角,用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读,《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中,每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释,逐步分解的思维导图,让下至学生和商业从业者,上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating
Product Details 基本信息 ISBN-13 书号 9780071614139 Author 作者 O'Neil, William J. Pages Number 页数 454页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2009年06月01日 Product Dimensions 商品尺寸 2.03x1.52x1.52 cm Shipping Weight 商品重量 635g Language 语种 ENG Book Contents 内容简介 A BUSINESSWEEK BESTSELLER "Anyone" can learn to invest wisely with this bestselling investment system Through every type of market, William J. O'Neil's national bestseller, "How to Make Money in Stocks," has shown over 2 million investors the secrets to building wealth. O'Neil's powerful CAN SLIM(R) Investing System--a proven 7-step process for minimizing risk and maximizing gains--has influenced generations of investors. Based on a major study of market winners from 1880 to 2009, this expanded edition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best
Ray Dalio, one of the world?s most successful investors and entrepreneurs, shares the unconventional principles that he?s developed, refined, and used over the past forty years to create unique results in both life and business?and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine?s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater?s exceptionally effective culture, which he describes as ?an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.? It is thes
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * A
develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. You'll learn how to identify the 'choice points' that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The author helps you: Identify your negotiation style and its limitations Use language strategically whether you're being subtle or direct Recognize deception and manage it Position and persuade artfully Effectively negotiate one-on-one and in teams Deal constructively with your own and others—heated emotions
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THE CLASSIC BESTSELLING GUIDE Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages. The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life. LEARN HOW TO WRITE, DEVELOP, AND IMPROVE: * Formal business letters * Customer communicati
The bestselling Excel book on the market, updated forExcel 2010 As the world's leading spreadsheet application, Excel has a hugeuser base. The release of Office 2010 brings major changes toExcel, so Excel For Dummies comes to the rescue oncemore! In the friendly and non-threatening For Dummies style,this popular guide shows beginners how to get up and running withExcel and helps more experienced users get comfortable with newfeatures. Excel is the number one spreadsheet application worldwide, and Excel For Dummies is the number one guide to using it With the major changes in Microsoft Office 2010, Excel has newfeatures and a new interface design; users need help to get up tospeed The book includes everything you need to know to perform basicExcel 2010 tasks Covers creating and editing worksheets and charts, formattingcells, entering formulas, inserting graphs, designing databaseforms, and adding database records Also covers printing, adding hyperlinks to worksheets, savingworksheets as Web