本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating

Product Details 基本信息 ISBN-13 书号 9780071614139 Author 作者 O'Neil, William J. Pages Number 页数 454页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2009年06月01日 Product Dimensions 商品尺寸 2.03x1.52x1.52 cm Shipping Weight 商品重量 635g Language 语种 ENG Book Contents 内容简介 A BUSINESSWEEK BESTSELLER "Anyone" can learn to invest wisely with this bestselling investment system Through every type of market, William J. O'Neil's national bestseller, "How to Make Money in Stocks," has shown over 2 million investors the secrets to building wealth. O'Neil's powerful CAN SLIM(R) Investing System--a proven 7-step process for minimizing risk and maximizing gains--has influenced generations of investors. Based on a major study of market winners from 1880 to 2009, this expanded edition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best

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Thoroughly revised and updated with new information and criticaI analysis。Philippe Iorion’S classic Value at Risk remains the industry leader in risk manage·ment。The third edition fcaturcs an increased emphasis on operational risk。coverage of new risk management techniques and the recently finalized Basel Accords，applications of VAR to risk budgeting and integrated risk management，new end。oGchapter exercises，and much more。 作者简介： Philippe Jorion is Chancellor’S Professor of Finance at the University of California，Irvine。He has also taught at UC—Berkeley，Columbia University,Northwestern University，the University of Chicago，and the University of British Columbia。He received his M。B。A。and Ph。D。from the University of Chicago and a master’S degree in engineering from the Universit6 Libre de Bruxelles。 Dr。Jorion has written a number of books，including Big Bets Gone Bad：Derivatives and Bankruptcy in Orange County（Academic Press，1995）。t

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