#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.
Let's face it: very few people have studied how to solveproblems. Problems knock us down like a tsunami and we don't knowwhat to do about it. We lie awake at night worrying about it andspend our days stressing out over a situation that only seems toget worse. It doesn't have to be that way. Roger Dawson has taught hundreds ofthousands of people has to negotiate, persuade, and make decisions,with his lectures, audio programs and books, and now he has turnedhis attention to something that everyone needs: a way to solvelife's problems.
The only book that looks at the business of concert promotion.Concerts are part art, part party--and a big part business. "ThisBusiness of Concert Promotion and Touring" is the first to focus onthat all-important business aspect, from creating a show, toselling a show, to organizing the show, to staging the show.Working with venues, personnel, booking, promoting, marketing,publicity, public relations, financial management, and much moreare covered in this indispensable one-volume resource. And theideas and techniques explained here can be used for every type ofconcert promotion, including college shows, artist showcases, clubgigs, as well as major events handled by local promoters,nationwide promoters, and worldwide promoters. Concert promotersand tour managers at every level need to know "This Business ofConcert Promotion and Touring"
The Purpose-Driven Life will help you understand why you are alive and reveal God's amazing plan for you-both here and now,and for eternity.Rick Warren will guide you through a personal 40-day spiritual journey the will transform your answer to life's most important question:What on earth am I here for?Knowing God's purpose for creating you willreduce your striss,focus your energy,simplify your decisions,give meaning toyour life,and most important,prepare you for eternity. 作者简介：RICK WARREN is the founding pastor of Saddleback Church in Lake Forest,California,one of America's largest and best-known churches.
best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in
Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.
An Apple Store customer asks for the latest iPhone in blackbut suddenly changes to white when he sees others choosing it. Acitizen of a former communist country picks~ a drink at random;soda is soda, he says. A young man and woman decide tomarry--knowing that they'll meet for the first time on theirwedding day. In THE ART OF CHOOSING, Columbia University profes- sor SheenaIyengar, a leading expert on choice, asks fascinating questions:Are our choices innate or created by culture? Why do we sometimeschoose against our best interests? How much control do we reallyhave? What's the relationship between choice and freedom? Drawingon her award-winning, discipline: spanning research, thisremarkable book illuminates the joys and challenges ofchoosing--and shows us how we can choose better, one choice at atime.
Be a pro in no time … Ideal for bookkeepers, accounting clerks, and small businessowners, this practical guide goes beyond general accountingprinciples to teach readers how to prepare and manage theircompanies’ books. In this new edition, readers will find completelyrevised and updated information on handling sales and services, andupdated tax information reflecting changes in the tax code. ? Perfect for the many practicing accountants who are unlicensedbookkeepers, accounting clerks, and small business owners ? There are 3.1 million accountants, bookkeepers, and accountingclerks in the U.S. ? There are an estimated 23 million small business owners in theU.S., many of whom manage their own books
Revered management thinker Peter F. Drucker is our trusted guidein this thoughtful, day-by-day companion that offers hispenetrating and practical wisdom. Amid the multiple pressures ofour daily work lives, The Daily Drucker provides the inspirationand advice to meet the many challenges we face. With his trademarkclarity, vision, and humanity, Drucker sets out his ideas on abroad swath of key topics, from time management, to innovation, tooutsourcing, providing useful insights for each day of theyear. These 366 daily readings have been harvested from Drucker'slifetime of work. At the bottom of each page, the reader will findan action point that spells out exactly how to put Drucker's ideasinto practice. It is as if the wisest and most action-orientedmanagement consultant in the world is in the room, offering histimeless gems of advice. The Daily Drucker is for anyone who seeksto understand and put to use Drucker's powerful words andideas.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufactur
Knowledge has become the most important factor in economiclife. It is the chief ingredient of what we buy and sell, the rawmaterial with which we work. Intellectual capital--not naturalresources, machinery, or even financial capital--has become the oneindispensable asset of corporations. Intellectual Capital is a groundbreaking book, visionaryin scope and practical in applications, that offers powerful newways of looking at what companies do and how to lead them. It isthe first book to show how to turn the untapped, unmapped knowledgeof an organization into its greatest competitive weapon. Intellectual Capital cuts through the vague rhetoric of"paradigm shifts" to show how the Information Age economy reallyworks--and how to make it work for you and your business. Readerswill learn how to discover and map the human, structural, andcustomer capital that embody the knowledge assets of a corporation;how successful companies manage their intellectual capital toimprove performance; how intellectual capital
In Take on the Street , Arthur Levitt--Chairman of theSecurities and Exchange Commission for eight years under PresidentClinton--provides the best kind of insider information: the kindthat can help honest, small investors protect themselves from thedeliberately confusing ways of Wall Street. At a time when investor confidence in Wall Street and corporateAmerica is at an historic low, when many are seriously questioningwhether or not they should continue to invest, Levitt offers thebenefits of his own experience, both on Wall Street and as itschief regulator. His straight talk about the ways of stockbrokers(they are salesmen, plain and simple), corporate financialstatements (the truth is often hidden), mutual fund managers(remember who they really work for), and other aspects of thebusiness will help to arm everyone with the tools they need toprotect—and enhance—their financial future.
Book De*ion A new 21st century individualism is overtaking“corporation-as-king” capitalism, transforming the way we work andlive. Today, real power rests in the hands of creative individualslike Bill Gates, Warren Buffett, Oprah Winfrey, and StevenSpielberg, who are changing the world one great idea at a time. InTHE 80/20 INDIVIDUAL, Richard Koch reveals the secret of theirsuccess: they discovered what they do better than anyone else androde it for all its worth. In this inspiring sequel to his classic bestseller THE 80/20PRINCIPLE, Koch shows how to maximize success in your career andlife by using the proven principle that 80 percent of changes inthe world result from the most powerful 20 percent of actions andideas. He’ll show how to use your own powerful “20 percent spike” –your most creative ideas and unique skills – to measure the amountof value you bring to your employer, clients or customers. For mostpeople, there is a huge disparity between their intrinsic value andth
In 1996, young cycling phenom Armstrong discovered he had testicular cancer. In 1999, he won the Tour de France. Now he's a grateful husband, a new fatherAand a memoirist: with pluck, humility and verve, this volume covers his early life, his rise through the endurance sport world and his medical difficulties. Cancer "was like being run off the road by a truck, and I've got the scars to prove it," Armstrong declares. Earlier scars, he explains, came from a stepfather he casts as unworthy; early rewards, from his hardworking mother and from the triathlons and national bike races Armstrong won as a Texas teen. "The real racing action was over in Europe": after covering that, Armstrong and Jenkins (Men Will Be Boys, with Pat Summit, etc.) ascend to the scarier challenges of diagnoses and surgeries. As he gets worse, then better, Armstrong describes the affections of his racing friends and of the professionals who cared for him. Armstrong is honest and delightful on his relationship to wife Kristin (Kik), and goe
I, WOZ offers readers a unique glimpse into the offbeat andbrilliant but ethical mind that conceived the Macintosh. After 25years avoiding the public eye, Steve Wozniak reveals the full storyof the Apple computer, from its conception to his views on theiconic cult status it has achieved today. In June 1975 Steve'scuriosity and determination inspired him to build a computer, thefirst Apple. Six months later, he sold the machine, and for theself-professed 'engineer's engineer', success was imminent. Butthis story is full of life lessons, critical decisions, hugetriumphs and big mistakes. Steve speaks also of his childhood,phone hacking pranks, working at Hewlett-Packard, the life-changingplane crash and teaching.
"A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.
How anyone can be more effective with less effort by learninghow to identify and leverage the 80/20 principle--the well-known,unpublicized secret that 80 percent of all our results in businessand in life stem from a mere 20 percent of our efforts. The 80/20 principle is one of the great secrets of highlyeffective people and organizations. Did you know, for example, that 20 percent of customers accountfor 80 percent of revenues? That 20 percent of our time accountsfor 80 percent of the work we accomplish? The 80/20 Principle showshow we can achieve much more with much less effort, time, andresources, simply by identifying and focusing our efforts on the 20percent that really counts. Although the 80/20 principle has longinfluenced today's business world, author Richard Koch reveals howthe principle works and shows how we can use it in a systematic andpractical way to vastly increase our effectiveness, and improve ourcareers and our companies. The unspoken corollary to the 80/20 princip
