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筛选:
    • The Wealth of Nations: Books 1-3 (Penguin Classics) (Bks.1-3
    •   ( 13 条评论 )
    • Adam SmithAndrew Skinner 著 /1982-03-01/ Penguin
    • Smith's "The Wealth of Nations" was the first comprehensivetreatment of political economy. Originally delivered in the form oflectures at Glasgow, the book's publication in 1776 co-incided withAmerica's Declaration of Independence. These volumes includeSmith's assessment of the mercantile system, his advocacy of thefreedom of commerce and industry, and his famous prophecy that"America will be one of the foremost nations of the world".

    • ¥57.9 折扣:6.5折
    • A Bull in China: Profitably in the World’s Greatest Market 中
    •   ( 1 条评论 )
    • Jim Rogers 著 /2009-01-01/
    • Profiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, Japan and Germany, and ahead of the UK but the idea that investing in China is a sure-fire, get-rich-quick investment story is dangerously misleading. The author of the bestselling "Investment Biker, Adventure Capitalist, and Hot Commodities", is providing a book that provides a window into what will soon be the most vital, most lucrative market of our time: China.While the Chinese economy has had an annual average growth of 9.4 percent since 1978, and despite the ongoing speculation about China's future, its stock market is now emerging from a six-year low. As the Chinese economy continues to lumber toward a free market system - and as the Chinese government inevitably unpegs its currency and opens its stock market to more foreign investment, Rogers foresees an abundance

    • ¥135.5 折扣:8.8折
    • FREEDOM, INC.(ISBN=9780307409386)
    •   ( 4 条评论 )
    • Brian M. CarneyIsaac Getz 编 /2009-10-01/ Random House US
    • Free to succeed . . . Whether in troubled economic times or during years of prosperity,there is a proven way for companies to boost productivity, profits,and growth. Remarkably, it costs nothing––whether cost is measuredin terms of monetary resources or time– –and is simply based on thebelief that, if only people can be free to act in the bestinterests of their company, the results will be tremendous.Freedom, Inc. presents the evidence that this is not thePollyannaish wish of a few dreamers, but a reality built bybottom-line-focused leaders. . . . The culture of freedom works–and Freedom, Inc. reveals thesecrets of a successful business paradigm based on a trusting,nonhierarchical, liberated environment. The visionary leaders profiled here performed near-miracles indriving their companies to unheard-of levels of success, often fromunlikely or disheartening beginnings. Businesses as diverse asinsurance company USAA, winemaker Sea Smoke Cellars, Gore Associates,

    • ¥119 折扣:5折
    • The Dumbest Moments in Business History(ISBN=9781591840671)
    •   ( 2 条评论 )
    • Adam Horowitz 著 /2004-12-01/ Penguin
    • Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

    • ¥53.9 折扣:6.5折
    • 胡萝卜原理CARROT PRINCIPLE
    •   ( 14 条评论 )
    • ADRIAN GOSTICK 著 /2007-01-01/ 家庭电子杂志社
    • A successful business culture is not created by the CEO or HR department but by one manager at a time. A nationwide statistical study by the Jackson Organization, unveiled here for the first time, reveals that managers rated as very effective" at recognition by their employees were also recognized as communicators, team-builders, and goal setters. Bottom line: the most successful business leaders use carrots, not sticks. The Carrot Principle illustrates how ordinary organizations can make themselves extraordinary. Based on case studies from some of the worlds most successful companies, such as DHL, Avis, and Pepsi, Adrian Gostick and Chester Elton demonstrate how praise and recognition lead to improved employee commitment and bottom line results. Filled with practical how-tos and real-life examples of the carrot principle in action, this modern day classic shows managers how they can make themselves not just better liked, but more effective. 作者简介: New York Times bestselling author ADRIAN GOSTIC

    • ¥88.4 折扣:6.5折
    • ALL THE MONEY IN THE WORLD(ISBN=9780307278760)
    •   ( 25 条评论 )
    • Peter W. Bernstein彼得·W.伯恩斯坦) 著 /2008-12-01/ Random House US
    • From Wall Street to the West Coast, from blue-collarbillionaires to blue-blood fortunes, from the Google guys tohedge-fund honchos, All the Money in the World gives us the lowdownon today richest Americans. Veteran journalists Peter W. Bernsteinand Annalyn Swan delve into who made and lost the most money in thepast twenty-five years, the fields and industries that haveproduced the greatest wealth, the biggest risk takers, the mostcompetitive players, the most wasteful family feuds, the trophywives, the most conspicuous consumers, the biggest art collectors,and the most and least generous philanthropists. Incorporating exclusive, never-before-published data from Forbesmagazine, All the Money in the World is a vastly entertaining,behind-the-scenes look at today's Big Rich.

    • ¥73 折扣:5折
    • The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
    •   ( 1 条评论 )
    • Peter T. Leeson 著 /2009-04-01/ Princeton University Press
    • Pack your cutlass and blunderbuss--it's time to go a-pirating "The Invisible Hook" takes readers inside the wily world of late seventeenth- and early eighteenth-century pirates. With swashbuckling irreverence and devilish wit, Peter Leeson uncovers the hidden economics behind pirates' notorious, entertaining, and sometimes downright shocking behavior. Why did pirates fly flags of Skull and Bones? Why did they create a "pirate code"? Were pirates really ferocious madmen? And what made them so successful? "The Invisible Hook" uses economics to examine these and other infamous aspects of piracy. Leeson argues that the pirate customs we know and love resulted from pirates responding rationally to prevailing economic conditions in the pursuit of profits."The Invisible Hook" looks at legendary pirate captains like Blackbeard, Black Bart Roberts, and Calico Jack Rackam, and shows how pirates' search for plunder led them to pioneer remarkable and forward-thinking practices. Pirates understood the advantages of consti

    • ¥171 折扣:8.4折
    • Web Analytics 2.0: The Art Of Online Accountability & Scienc
    •   ( 3 条评论 )
    • Avinash Kaushik ,(阿维纳什·考希克) 著 /2009-10-01/ Wiley
    • Adeptly address today's business challenges with this powerfulnew book from web analytics thought leader Avinash Kaushik. WebAnalytics 2.0 presents a new framework that will permanently changehow you think about analytics. It provides specific recommendationsfor creating an actionable strategy, applying analytical techniquescorrectly, solving challenges such as measuring social media andmultichannel campaigns, achieving optimal success by leveragingexperimentation, and employing tactics for truly listening to yourcustomers. The book will help your organization become more datadriven while you become a super analysis ninja! 向数据驱动型决策转变以及如何利用网站数据来获得竞争优势。 在过去几年中,互联网、在线营销以及广告经历了巨大的变革,然而大家处理数据的方式跟几十年前相比还是大同小异,停滞不前。网站分析领域的领跑者avinashkaushik通过《精精通Web Analytics2.0:用户中心科学与在线统计

    • ¥272.6 折扣:7.9折
    • The Great Contraction, 1929-1933(New Edition)大衰退: 1929-1933
    •   ( 3 条评论 )
    • Milton Friedman 著 /2008-08-01/ Princeton University Press
    • Friedman and Schwartz's A Monetary History of the United States, 1867-1960, published in 1963, stands as one of the most influential economics books of the twentieth century. A landmark achievement, the book marshaled massive historical data and sharp analytics to support the claim that monetary policy--steady control of the money supply--matters profoundly in the management of the nation's economy, especially in navigating serious economic fluctuations. The chapter entitled "The Great Contraction, 1929-33" addressed the central economic event of the century, the Great Depression. Published as a stand-alone paperback in 1965, The Great Contraction, 1929-1933 argued that the Federal Reserve could have stemmed the severity of the Depression, but failed to exercise its role of managing the monetary system and ameliorating banking panics. The book served as a clarion call to the monetarist school of thought by emphasizing the importance of the money supply in the functioning of the economy--a concept that has com

    • ¥128 折扣:7.9折
    • 微观经济学原理Principles Of Microeconomics
    •   ( 2 条评论 )
    • Joseph E. Stiglitz 著 /2002-03-01/ Oversea Publishing House
    • For the Third Edition, 2001 Nobel laureate Joseph Stiglitz joins forces with new co-author Carl Walsh, who brings both economic expertise and teaching savvy to the project. Together, Stiglitz and Walsh thoroughly integrate contemporary economics into the traditional curriculum. Informed by the broad range of research that earned Professor Stiglitz the Nobel Prize in Economic Sciences, the first edition of this text pioneered important topics relating to the economics of imperfect markets, which are today's standard in all principles texts. Only this text, however, gives those topics serious attention, with complete chapters on imperfect information in product markets, imperfections in labor markets, technological change, and environmental externalities, as well as a complete chapter on strategic behavior. 作者简介: Joseph E. Stiglitz is professor of economics, business, and international and public affairs at Columbia University. Known throughout the world for his groundbreaking research, J

    • ¥156.8 折扣:9.8折
    • Visual Meetings: How Graphics, Sticky Notes & Idea Mapping C
    •   ( 5 条评论 )
    • David Sibbet 著 /2010-08-01/ Wiley
    • Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for humaninteractivity and co-creation, the visual meetings movement isreclaiming creativity, productivity, and playful exchange forserious work in groups. Visual Meetings explains how anyone can implementpowerful visual tools, and how these tools are being used inSilicon Valley and elsewhere to facilitate both face-to-face andvirtual group work. This dynamic and richly illustrated resourcegives meeting leaders, presenters, and consultants a slew ofexciting tricks and tools, including Graphic recording, visual planning, story boarding, graphictemplates, idea mapping, etc. Creative ways to energize team building, sales presentations,staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new mediaplatforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for businesssuccess, Visual Mee

    • ¥178.7 折扣:6.9折
    • 天生的资本主义:掀起下一个工业革命/Natural Capitalism
    •   ( 1 条评论 )
    • Paul Hawken 著 /1999-12-01/ Oversea Publishing House
    • The world of business is changing fast. The prevailing model for creating wealth--a model that has its roots in the industrial revolution and that dominated the last century no longer applies. Natural Capitalism introduces an alternative, a new paradigm. Praised by business and political leaders as well as economists and environmentalists around the globe, this groundbreaking book reveals how tomorrow's most successfuLglobal businesses will draw profit from their own environmental responsibility.

    • ¥142.6 折扣:8.8折
    • Irrational Exuberance 非理性繁荣 (第二版)
    •   ( 4 条评论 )
    • Robert J. Shiller 著 /2005-02-01/ Princeton University Press
    • In this timely and prescient update of his celebrated 2000 bestseller Irrational Exuberance, Robert J. Shiller returns to the topic that gained him international fame: market volatility. Shiller breaks new ground in this second edition by laying out in even clearer and starker terms the market excesses that continue to destabilize the economy and disrupt our lives. Having predicted the stock market collapse that began just one month after the first edition was published, he now expands the book to cover other markets that have become volatile, particularly the recently red-hot housing market. He includes a full chapter on domestic and international housing prices in historical perspective. Shiller amasses impressive evidence to support his argument that the recent housing market boom bears many similarities to the stock market bubble of the late 1990s, and may eventually be followed by declining home prices for years to come. After stocks plummeted when the bubble burst in 2000, investors moved

    • ¥246.4 折扣:7.9折
    • AGE OF BETRAYAL(ISBN=9781400032426)
    •   ( 4 条评论 )
    • /2008-04-01/ Random House US
    • A brilliant reconsideration of the Gilded Age in America, whenan oligarchy of wealth triumphed over democracy, when dreams offreedom and equality died of their impossibility. Jay Gould, the“Mephisto of Wall Street,” never runs for office, but he rules.This was his time (and John D. Rockefeller’s and AndrewCarnegie’s), and this was his country. At the end of the Civil War, with the rebellion put down andslavery ended, America belonged to Lincoln’s “plain people.” But“government of the people” and economic democracy were betrayed bypolitical parties that fanned memories of the war to distractAmericans from government of the corporation. Synthesizing the research of a new generation of scholars, JackBeatty gives us a fresh look at the “revolution from above” ofindustrialization that forged modern America. In Age of Betrayal,Supreme Court justices turn the Fourteenth Amendment’s promise of“equal protection of the laws” to the freed slave into the shieldof the corpora

    • ¥73 折扣:5折
    • GREAT SHAME, THE(ISBN=9780385720267) 英文原版
    •   ( 8 条评论 )
    • Thomas Keneally 著 /2000-09-01/ Random House US
    • In The Great Shame, Thomas Keneally--the bestselling, BookerPrize-winning author of Schindler's List--combines the authority ofa brilliant historian and the narrative grace of a great novelistto present a gripping account of the Irish diaspora. The nineteenth century saw Ireland lose half of its population tofamine, emigration, or deportation to penal colonies inAustralia--often for infractions as common as stealing food. Amongthe victims of this tragedy were Thomas Keneally's own forebearers,and they were his inspiration to tell the story of the Irish whostruggled and ultimately triumphed in Australia and North America.Relying on rare primary sources--including personal letters, courttran*s, ship manifests, and military documents--Keneallyoffers new and important insights into the impact of the Irish inexile. The result is a vivid saga of heroes and villains, fromGreat Famine protesters to American Civil War generals to greatorators and politicians.

    • ¥86 折扣:5折
    • Affluent Society(ISBN=9780395925003)
    •   ( 4 条评论 )
    • John Kenneth Galbraith 著 /2011-12-01/ Houghton Mifflin Harcourt
    • Galbraith's classic on the "economics of abundance" is, in thewords of the New York Times, "a compelling challenge toconventional thought." With customary clarity, eloquence, andhumor, Galbraith cuts to the heart of what economic security means(and doesn't mean) in today's world and lays bare the hazards ofindividual and societal complacence about economic inequity. While"affluent society" and "conventional wisdom" (first used in thisbook) have entered the vernacular, the message of the book has notbeen so widely embraced--reason enough to rediscover The AffluentSociety.

    • ¥58.5 折扣:4.5折
    • The World Is Curved: Hidden Dangers to the Global Economy 世界
    •   ( 6 条评论 )
    • David M. Smick 著 /2009-08-01/ Penguin
    • The 2007–08 subprime financial crisis is the jumping-off pointfor Smick's (Johnson Smick International) examination of currentthreats to global prosperity. He explains that although thesubprime losses are small in the context of world financialmarkets, a lack of transparency has diminished investor confidence,dried up financial liquidity, and threatened the very foundationsof our world financial system. He says that the growth of globalfinancial markets has made it more difficult for central banks likethe U.S. Federal Reserve to intercede effectively in times ofcrisis. Smick compares the subprime crisis to past events like theUK's forced devaluation of the pound in 1992 and Japan's economicstagnation in the 1990s. He warns of pending dangers like anoverheating of the Chinese development juggernaut and the presentcalls for protectionism by U.S. politicians. He favors a globalfinancial system built on transparency and trust. Smick's role forsome 30 years as an economic adviser to central bankers andleg

    • ¥70.2 折扣:6.5折
    • How To Read A Financial Report: Wringing Vital Signs Out Of
    •   ( 1 条评论 )
    • John A. Tracy ,(约翰·A·特雷西) 著 /2009-05-01/ Wiley
    • Financial reports provide vital information to investors,lenders, and managers. Yet, the financial statements in a financialreport seem to be written in a foreign language that onlyaccountants can understand. This Seventh Edition of How to Read aFinancial Report breaks through the language barrier, clears awaythe fog, and offers a plain-English user's guide to financialreports. The book helps you get a sure-handed grip on the profit,cash flow, and financial condition of any business.

    • ¥131.1 折扣:6.9折
    • Wealth and Poverty of Nations 新国富论(国富与国贫)
    •   ( 8 条评论 )
    • David S. Landes 著 /1999-05-01/ W W Norton & Co Ltd
    • The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.

    • ¥100.7 折扣:6.9折
    • The Wealth of Nations, Books 4-5 (Penguin Classics) (ISBN=97
    •   ( 15 条评论 )
    • 亚当 斯密 (Adam Smith) 等著 /2000-03-01/ Penguin
    • It is in Books IV and V of The Wealth of Nations that AdamSmith offers his considered response to the French Physiocrats,perhaps the first great school of economic theorists, and assessesthe nature of the mercantile system, particularly the colonialrelationship with America, whose achievements could have been evenmore spectacular if conditions of free trade and economic union hadexisted. Even on the eve of the Declaration of Independence, Smithfamously predicted that America "will be one of the foremostnations of the world." It is also here that he develops the casefor a limited state role in economic planning, notably to combatmarket failure and induce efficiency in areas such as education,public works, justice, and defense. His pioneering analysis stillprovides many subtle and penetrating insights into one of today'smost vital and controversial policy debates. Edited with an Introduction and Notes by Andrew Skinner

    • ¥75.8 折扣:7.9折
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