Even if you aren't a marketer, you need tounderstand the essentials of marketing and how they relate to yourbusiness. This book helps you: grasp and navigate the basicelements of a marketing strategy and plan; understand your markets;and, plan effective marketing programs, advertising campaigns, andsales promotions.

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

A revolutionary guide to earning power and personal budgetingshows readers how to spend wisely, streamline their finances, anddevelop a budget that puts their money where they want it to go.Reprint.

Every day on the job, you face common challenges. And you needimmediate solutions to those challenges. The Pocket Mentor Seriescan help. Each book in the series is packed with handy tools,self-tests, and real-life examples to help you identify yourstrengths and weaknesses and hone critical skills. Whether you'reat your desk, in a meeting, or on the road, these portable, conciseguides enable you to tackle the daily demands of your work withspeed, savvy, and effectiveness. The latest volume in the series: Setting Goals Setting goals is a key part of any manager's job. Through goalsetting, you define business outcomes that you and your team willaccomplish collectively and individually. Managed effectively, thegoal-setting process creates a long-term vision that motivates youand your employees to reach even the most challengingobjectives. Use this book to start setting goals more skillfully in yourgroup. You?ll find a wealth of suggestions to help you: -Define unit and individual go

Every day on the job, you face common challenges. And you needimmediate solutions to those challenges. The Pocket Mentor Seriescan help. Each book in the series is packed with handy tools,self-tests, and real-life examples to help you identify yourstrengths and weaknesses and hone critical skills. Whether you'reat your desk, in a meeting, or on the road, these portable, conciseguides enable you to tackle the daily demands of your work withspeed, savvy, and effectiveness. The latest volume in the series: Executing Strategy That strategy you've defined for your group isbrilliant--promising better market share, higher profits, or someother impressive business result. But your strategy won't deliverthe expected outcomes if you and your group don't execute itthatis, if you don't put it into action by implementing the rightstrategic initiatives. This volume helps you master the challenging art of strategyexecution. You'll learn how to: -Craft action plans for the strategic initiatives

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

Wondering how the most accomplished leaders from around theglobe have tackled their toughest challenges? Now you can find out- with "Lessons Learned". Concise and engaging, each volume in thisnew series offers 12-14 insightful essays by top leaders inindustry, the public sector, and academia on the most pressingissues they've faced. The contributors share surprisingly personalanecdotes and offer authoritative and practical advice drawn fromtheir years of hard-earned experience. The series launches withthree volumes, each of which centers on a timely topic: "Leading byExample"; "Managing Your Career"; and "Managing Change". A crucialresource for today's busy executive, "Lessons Learned" gives youinstant access to the wisdom and expertise of the world's mosttalented leaders. 50 Lessons' digital library holds more than 500individual lessons from over 100 high-profile leaders fromindustry, the public sector, and academia from companies andinstitutions around the world.

In this remarkable New York Times bestseller, Joel Osteenoffers unique insights and encouragement that will help readersovercome every obstacle in their lives.

Closing individual sales, in most businesses, is not enoughfor success. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinaryvalue to your customers

Created in 1959, Amway has had an integralpart in shaping and improving the lives and lifestyles of millions of people around the world. Not just a business, but an opportunity for personal success and achievement, it has spread the old-fashioned American dream across the globe--from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization.It is an inspirational,motivational chronicle of the company as a whole—its ideology,goals,beliefs,ethics,and sense of values.With provo cative insights, into the first four decades of Amway,this valuable book shows where the company satnds at the dawn of the nes millennium——and how it will continue to move forward in the twenty-first century. In addition to the actual history of Amway,you'll read the uplifting stories of people around the world whose lives have been totally transformed by its philosophy-astonishing accounts of personal success that will motuvate you to improve your own life by

When a new project is handed to them, readers can use this guideto help juggle the gamut of tasks required to get the job done. Thehandy tools and checklists offer guidance on how to: · Identify necessary resources · Develop schedules and set deadlines · Set and monitor budgets · Communicate progress and problems

Managing up is not political game playing. Rather, it's aconscious approach to working with your supervisor toward goalsthat are important to both of you. Through managing up, you build aproductive working relationship with your boss and create a way touse the complementary strengths of you and your boss to delivervalue to your company. This volume helps you: Understand the business results you produce by learning how tomanage up Cultivate a mutually beneficial relationship with yourmanager Communicate effectively with your boss about priorities andproblems Negotiate win-win solutions to on-the-job challenges with yoursupervisor