It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not s

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

In 1984, The LittleKingdom told the story of Apple's first decade alongside thehistories of Steve Jobs and Steve Wozniak. Now Moritz revisits hisclassic biography in light of what Apple has become, offering forthe first time in paperback the only from the ground up account ofApple's early years.

Wondering how the most accomplished leaders from around theglobe have tackled their toughest challenges? Now you can find out- with "Lessons Learned". Concise and engaging, each volume in thisnew series offers 12-14 insightful essays by top leaders inindustry, the public sector, and academia on the most pressingissues they've faced. The contributors share surprisingly personalanecdotes and offer authoritative and practical advice drawn fromtheir years of hard-earned experience. The series launches withthree volumes, each of which centers on a timely topic: "Leading byExample"; "Managing Your Career"; and "Managing Change". A crucialresource for today's busy executive, "Lessons Learned" gives youinstant access to the wisdom and expertise of the world's mosttalented leaders. 50 Lessons' digital library holds more than 500individual lessons from over 100 high-profile leaders fromindustry, the public sector, and academia from companies andinstitutions around the world.

Negotiation is the process by which people resolve their differences. Whether those differences involve the purchase of a new automobile, a labor contract dispute, the terms of a sale, or a complex alliance between two companies, resolutions are typically sought through negotiations. This guide will help you prepare, conduct, and close a negotiation successfully.

Every day on the job, you face common challenges. And you needimmediate solutions to those challenges. The Pocket Mentor Seriescan help. Each book in the series is packed with handy tools,self-tests, and real-life examples to help you identify yourstrengths and weaknesses and hone critical skills. Whether you'reat your desk, in a meeting, or on the road, these portable, conciseguides enable you to tackle the daily demands of your work withspeed, savvy, and effectiveness. The latest volume in the series: Setting Goals Setting goals is a key part of any manager's job. Through goalsetting, you define business outcomes that you and your team willaccomplish collectively and individually. Managed effectively, thegoal-setting process creates a long-term vision that motivates youand your employees to reach even the most challengingobjectives. Use this book to start setting goals more skillfully in yourgroup. You?ll find a wealth of suggestions to help you: -Define unit and individual go

Although American companies spend a staggering $500 billion onadvertising annually, many fail to establish an emotionalconnection with consumers. "Married to the Brand" examines why somecompanies develop this most desirable consumer connection, and whyothers don't. Using Gallup's 60 years of global consumer data andtons of consumer stories, William McEwen shows that many marketersare great at wooing a "first date" with consumers, but only thebest can create a lasting marriage between buyer and brand. Thebook explores how emotions such as confidence, integrity, pride,and passion can make consumers want to stand by a brand, and showshow skilful brand management can keep a consumer-brand marriagefresh and satisfying.

In this remarkable New York Times bestseller, Joel Osteenoffers unique insights and encouragement that will help readersovercome every obstacle in their lives.

What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in wh

Meet a genuine American folk hero cut from the homespun clothof America's heartland: Sam Walton, who parlayed a single dimestore in a hardscrabble cotton town into Wal-Mart, the largestretailer in the world. The undisputed merchant king ofthe late twentieth century, Sam never lost the commontouch. Here, finally, inimitablewords. Genuinely modest, but always sure if hisambitions and achievements. Sam shares his thinking in acandid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of bothMain Street and Wall Street, Sam Walton chronicles the inspiration,heart, and optimism that propelled him to lasso the AmericanDream.

Closing individual sales, in most businesses, is not enoughfor success. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinaryvalue to your customers

What is that makes urban myths so persistent but many everydaytruths so eminently forgettable? How do newspapers set aboutensuring that their headlines make you want to read on? And why dowe remember complicated stories but not complicated facts? In thecourse of over ten years of study, Chip and Dan Heath haveestablished what it is that determines whether particular ideas orstories stick in our minds or not, and "Made to Stick" is thefascinating outcome of their painstaking research.Packed full ofcase histories and thought-provoking anecdotes, it shows, amongother things, how one Australian scientist convinced the world he'ddiscovered the cause of stomach ulcers by drinking a glass filledwith bacteria, how a gifted sports reporter got people to watch afootball match by showing them the outside of the stadium, and howhigh-concept pitches such as 'Jaws on a spaceship' ("Alien") and'Die Hard on a bus' ("Speed") convince movie executives to investvast sums of money in a project on the basis of almost noinformati

On December 21, 2012, the Mayan calendar will end. Manysee it as an apocalyptic sign. But is it? In The Twelfth Insight, the long-awaited fourth book in thebeloved Celestine Series, we again follow our Hero and his closefriend Wil. They have just received a portion of another ancientand mysterious manu* that describes a secret approach tospirituality that is silently arriving in the second decade of the21st Century. But the manu* is only available in fragments. To understand its full meaning for mankind, our Hero and Wilbegin an urgent search to find the message in its entirety. As theyembrace the power of Synchronicity and begin their search, they areconfronted by powerful political forces and religious extremiststhat stand in the way of these spiritual revelations. Utilizing what he calls the "parable effect," and based on hisown sources, James Redfield explores the similarities anddifferences that exist among the world religions, revealing theessential

You've just been promoted to a managerial position for thefirst time - congratulations! But beware: the managerial rolediffers markedly from the individual contributor role. Go into thejob with mistaken assumptions about what to expect, and you justmay be blindsided by surprising realities. This book helps you laythe foundation for succeeding in your new role, explaining howto:

Even if you aren't a marketer, you need tounderstand the essentials of marketing and how they relate to yourbusiness. This book helps you: grasp and navigate the basicelements of a marketing strategy and plan; understand your markets;and, plan effective marketing programs, advertising campaigns, andsales promotions.

In the On-the-Fly Guide to Balancing Work and Life ,Bill Butterworth brings his trusted brand of motivation to an issuethat affects us all, no matter what our jobs or where we stand onthe corporate ladder. As this charming little book makes clear, it is possibleto have it all: success at work and a fulfilling life outside theoffice. Designed to be read in one short plane ride—or over a hotcup of coffee or two—this book is the “Cliff’s Notes” for ahappier, more well-rounded life. Filled with stories about howsuccessful people from all walks of life have integrated their workand home lives and packed with advice on how you can learn to dothe same, the On-the-Fly Guide to Balancing Work and Life will change the way you work—and, more importantly, the way youlive. There’s no telling what you’ll learn when you read on thefly.

A revolutionary guide to earning power and personal budgetingshows readers how to spend wisely, streamline their finances, anddevelop a budget that puts their money where they want it to go.Reprint.

Mega-bestselling author Ken Blanchard and celebrated businessleaders Don Hutson and Ethan Willis present an inspiring story thatreveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1bestselling business classic The One Minute Manager), Don Hutson,CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning,tell the inspiring story of one man’s challenges in creating hisown business. Through a powerful and engaging narrative, weconfront many of the typical problems all entrepreneurs face instarting up their business, from finding new sources of revenue tosecuring the commitment of their people and the loyalty of theircustomers. More important, we learn the secrets to becoming asuccessful entrepreneur, including how to build a firm foundation,how to ensure a steady cash flow, and how to create legendaryservice. In addition, the book offers invaluable advice, deliveredthrough One Minute Insights, from such entrepreneurs and t

The million-copy bestseller is finally in paperback In thisgroundbreaking book, Suze Orman, the nation's go-to expert on allthings financial, investigates the complicated, dysfunctionalrelationship women have with money. With her signature mix ofinsight, compassion, and soul-deep recognition, Suze Orman equipswomen with the financial knowledge and emotional awareness toovercome the blocks that have kept them from acting in the bestinterest of their money-and of themselves. At the heart of the bookis The Save Yourself Plan: a streamlined five-month program thatdelivers genuine long-term financial security. But what's at stakeis far bigger even than money-it's about every woman's sense of whoshe is, what she deserves, and why it all begins with the decisionto save yourself. In addition to The Save Yourself Plan, you'llfind inside - a thoughtful analysis of the causes and effects ofreckless financial behavior- a persuasive argument for change thatis free of shame and blame- the 8 qualities of a wealthy wo