You have only an instant to connect with consumers. In a few heartbeats, your brand image must gain traction and begin the process of enticing and persuading your audience. Only the best images survive this process, so every advantage counts. Building Brands and Believers is designed to help you succeed in this hyper-demanding environment. It puts forward a simple but powerful idea: namely, that by understanding the subconscious workings of the mind, you can better motivate consumers. Kent Wertime, a veteran advertising and communications expert, explores the DNA of contemporary commercial images. He explains in clear, simple terms the source code of images and provides steps you can take to improve your chances for success. Read Building Brands and Believers to understand the dynamics of archetypes that: Underlie all commercial images Help in successful brand building in advertising, marketing and entertainment Work across borders and cultures to effectively enhance consumer beliefs Enab

How to make it to the online big time! Titanium eBay(r) is foreveryone who aspires to reach the highest level of success withineBay(r), whether they've been selling for years or whether they'rejust starting out but have ambitious plans for their business. With60 chapters that leave no stone unturned, this is truly thebusiness bible for eBay(r) PowerSellers. ? eBay(r) ended 2007 with over $8.7 billion in gross merchandisesales ? There are 212 million global registered eBay(r) users operatingacross 23 international eBay(r) sites-twice as many as in2004 ? There are approximately 720,000 PowerSellers on eBay(r) whomake a living selling merchandise through eBay(r).

The series is designed to bring today's managers and professionals the funda-mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

What would you be willing to do for the rest of your life...?It's a question most of us consider only hypothetically-optinginstead to "do what we have to do" to earn a living. But in thecritically acclaimed bestseller "The Monk and the Riddle",entrepreneurial sage Randy Komisar asks us to answer it for real.The book's timeless advice - to make work pay not just in cash, butin experience, satisfaction, and joy - will be embraced by anyonewho wants success to come not just from what they do, but from whothey are.At once a fictional tale of Komisar's encounters with awould-be entrepreneur and a personal account of how Komisar foundmeaning not in work's rewards but in work itself, the bookillustrates what's wrong with the mainstream thinking that weshould sacrifice our lives to make a living. Described byFortune.com as "part personal essay, part fictional narrative andpart meditation on the nature of work and life," "The Monk and theRiddle" is essential reading on the art of creating a life whilemaking a l

Make the business of society your business. No one knows thebusiness of social entrepreneurship better than Rupert Scofield.Cofounder and president of FINCA International - a nonprofitmicrofinancing institution with 7,000 employees serving 750,000customers in 21 countries - Scofield has been a social entrepreneurfor 40 years. In "The Social Entrepreneur's Handbook", Scofieldleads you through the entire process of starting up and running anonprofit, sharing personal success stories and advice on what notto do - valuable lessons he learned the hard way. The process,while risky, isn't as difficult as you might think. Practicallyspeaking, you need only two things: an idea and a plan. The formercomes from you and you alone. This book supplies the latter. "TheSocial Entrepreneur's Handbook" illuminates the path to building asuccessful nonprofit from the ground up. It helps you learn how to:create a realistic plan for getting started in your chosen cause;assemble the perfect team for putting your plan into ac

The Great Game of Business: The Only Sensible Way to Run a Company (英语) 平装 内容简介 In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it's one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack Stack, and his revolutionary system of Open-Book Management, in which every employee understands the company's key figures, can act on them and has a real stake in the business. In Stack's own words: 'When employees think, act and feel like owners ...everybody wins.' As a management strategy, 'the great game of business' is so simple and effective that it's been taken up by companies from Intel to Harley Davidson. 媒体推荐 The whole concept is beautiful - consistency, alignment, and transpa

A friend’s recommendation is more powerful than anyadvertisement. In the world of Facebook, Twitter, and beyond, thatrecommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power ofword-of-mouth marketing to transform your business. Listen to yourcustomers and prospects. Deliver value, excitement, and surprise.And most important, learn how to truly engage your customers andhelp them spread the word

In his 14th book, bestselling author Nicholas Sparks tells theunforgettable story of a man whose brushes with death lead him tothe love of his life. After U.S. Marine Logan Thibault finds a photograph of a smilingyoung woman buried in the dirt during his tour of duty in Iraq, heexperiences a sudden streak of luck -- winning poker games and evensurviving deadly combat. Only his best friend, Victor, seems tohave an explanation for his good fortune: the photograph -- hislucky charm. Back home in Colorado, Thibault can't seem to get the woman inthe photograph out of his mind and he sets out on a journey acrossthe country to find her. But Thibault is caught off guard by thestrong attraction he feels for the woman he encounters in NorthCarolina - Elizabeth, a divorced mother -- and he keeps the storyof the photo, and his luck, a secret. As he and Elizabeth embarkupon a passionate love affair, his secret soon threatens to tearthem apart -- destroying not only their love, but also theirlives. Filled with tender r

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

An updated edition of the ultimate guide to understandingbiology Ever wondered how the food you eat becomes the energy your bodyneeds to keep going? The theory of evolution says that humans andchimps descended from a common ancestor, but does it tell us howand why? We humans are insatiably curious creatures who can't helpwondering how things work— starting with our own bodies. Wouldn'tit be great to have a single source of quick answers to all ourquestions about how living things work? Now there is. From molecules to animals, cells to ecosystems, Biology ForDummies, 2nd Edition answers all your questions about how livingthings work. Written in plain English and packed with dozens of illustrations,quick-reference Cheat Sheets, and helpful tables and diagrams, it cuts right tothe chase with fast-paced, easy-to-absorb explanations of the lifeprocesses common to all organisms. More than 20% new and updated content, including a substantialoverhaul to the organization of topic

In this bestselling classic of financial management, G. Bennett Stewart, III, raises and answers these provocative questions: Do dividends matter? Are earnings per share really accurate measures of corporate performance? What is the engine that really drives share prices? More than that, Stewart lays the foundation for EVAr, the financial management and incentive system now in place at nearly 300 companies around the world, and which is rapidly becoming the global standard for corporate governance. Managers, confused about what investors really want, often find it difficult to reach informed decisions regarding business strategy, acquisitions and divestitures, financial structure, dividend policy, and executive compensation. But now an EVAr -based revolution is providing a practical framework that managers can use to build a premium-valued company. At the forefront of this revolution is the consulting firm of Stern Stewart & Co., of which G. Bennett Stewart, III, author of

作者：Jason Barron 页数：208 pages 装帧：平装 出版社：Portfolio Penguin (2 May 2019) 语种：English ISBN: 978-0241386682 尺寸：15.4 x 1.7 x 23.3 cm 以上信息均为网络信息，仅供参考，具体以实物为准

Corporate executives struggle to harness the power of socialtechnologies. Twitter, Facebook, blogs, YouTube are where customersdiscuss products and companies, write their own news, and findtheir own deals but how do you integrate these activities into yourbroader marketing efforts? It's an unstoppable groundswell thataffects every industry -- yet it's still utterly foreign to mostcompanies running things now. When consumers you've never met are rating your company'sproducts in public forums with which you have no experience orinfluence, your company is vulnerable. In Groundswell, Josh Bernoffand Charlene Li explain how to turn this threat into anopportunity. In this updated and expanded edition of Groundswell, featuring anall new introduction and chapters on Twitter and social mediaintegration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participatingin social technology arenas · Apply a four-step

The Greatest Salesman in the World combines the power of storytelling and ancient parable in this classic guide to the true essence of salemanship. It is the two-thousand-year-old tale of Hafid, an impoverished camel boy who came into possession of ten ancient scrolls which contained the wisdom necessary to help him achieve all of his ambitions. Og Mandino presents the complete writings from the original scrolls, and explores how Hafid applied their secrets of success to become the greatest salesman in the world. This perennial bestseller teaches readers that they all have the power to transform their lives and find true fulfillment within the priceless wisdom of the scrolls. 作者简介 Og Mandino is the author of 18 books with total sales of more than 36 million copies in 22 languages. He is the most widely read inspirational and self-help author in the world. Countless thousands in 17 nations have credited Og Mandino for turning their lives around; their thoughtful letters thank him for the m

I, WOZ offers readers a unique glimpse into the offbeat andbrilliant but ethical mind that conceived the Macintosh. After 25years avoiding the public eye, Steve Wozniak reveals the full storyof the Apple computer, from its conception to his views on theiconic cult status it has achieved today. In June 1975 Steve'scuriosity and determination inspired him to build a computer, thefirst Apple. Six months later, he sold the machine, and for theself-professed 'engineer's engineer', success was imminent. Butthis story is full of life lessons, critical decisions, hugetriumphs and big mistakes. Steve speaks also of his childhood,phone hacking pranks, working at Hewlett-Packard, the life-changingplane crash and teaching.