Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Real Estate 101, you'll learn how to: * Develop the entrepreneurial skills to succeed in real estate investing * Make money in any market at any time * Convert properties for new uses and make more money * Create instant equity in any property * Determine how financing will affect the cash flow and value of your property * Use options and assignments to buy and sell properties you don't own * A

Closing individual sales, in most businesses, is not enough forsuccess. Success depends on developing profitable lifetimerelationships with customers. But gaining customer loyalty requireshard work, care, and attentiveness. In this book, you'll learn toassess the lifetime value of a customer, and why it makes sense tobuild loyalty among your target customers. You'll also learnto: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction,customer loyalty, employee capability, and companyprofitability - Build and refine a process for delivering extraordinary value toyour customers

This hands-on, concise guide gives you 24 proven techniques for communicating clearly and managing conflicts. It features guidelines for everything from sharing information and gathering input from employees to handling disagreements to conducting results-driven meetings and presentations.

How to make it to the online big time! Titanium eBay(r) is foreveryone who aspires to reach the highest level of success withineBay(r), whether they've been selling for years or whether they'rejust starting out but have ambitious plans for their business. With60 chapters that leave no stone unturned, this is truly thebusiness bible for eBay(r) PowerSellers. ? eBay(r) ended 2007 with over $8.7 billion in gross merchandisesales ? There are 212 million global registered eBay(r) users operatingacross 23 international eBay(r) sites-twice as many as in2004 ? There are approximately 720,000 PowerSellers on eBay(r) whomake a living selling merchandise through eBay(r).

The series is designed to bring today's managers and professionals the funda-mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

The definitive guide to the graphic presentation of information. In today’s data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. , a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn: to choose the best chart that fits your data; the most effective way to communicate with decision makers when you have five minutes of their time; how to chart currency fluctuations that affect global business; how to use color effectively; how to make a graphic “colorful” even if only black and white are available. The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable ref

best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in

The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King,

Presentations are meant to inform, inspire, and persuadeaudiences. So why then do so many audiences leave feeling likethey've wasted their time? All too often, presentations don'tresonate with the audience and move them to transformativeaction. Just as the author's first book helped presenters become visualcommunicators, Resonate helps you make a strong connection withyour audience and lead them to purposeful action. The author'sapproach is simple: building a presentation today is a bit likewriting a documentary. Using this approach, you'll convey yourcontent with passion, persuasion, and impact. ˙Author has a proven track record, including having created theslides in Al Gore's Oscar-winning An Inconvenient Truth ˙Focuses on content development methodologies that are not onlyfundamental but will move people to action ˙Upends the usual paradigm by making the audience the hero andthe presenter the mentor ˙Shows how to use story techniques of conflict andresolution

Your plain-English guide to navigating a financial accountingcourse Despite the economic landscape and job market, demand foraccountants remains strong, and accountants will continue to seehigh demand for their services as the economy rebounds andbusinesses grow. Additionally, one of the effects of the economicdownturn is a greater emphasis on accountability, transparency, andcontrols in financial reporting. With easy-to-understand explanations and real-life examples,Financial Accounting For Dummies provides students who are studyingbusiness, finance, and accounting with the basic concepts,terminology, and methods to interpret, analyze, and evaluate actualcorporate financial statements. Covers traditional introductory financial accounting coursematerial Explores concepts accountants and other business professionalsuse to prepare reports Details mergers and acquisitions purchase and pooling, free cashflow, and financial statement analysis Whether you're a student on y

The definitive guide to fixed income investing--revised andupdated for the new era of investing The Handbook of Fixed IncomeSecurities is the investing industry's most trusted, widelyfollowed fixed income reference. For nearly three decades,investors have been drawn to its unparalleled scope, detail, andexpertise. Now, the world's most authoritative fixed incomeresource has been updated with facts and formulas to help youbetter analyze, value, and manage fixed income instruments andtheir derivatives in today's evolving marketplace. This thoroughlyrevised eighth edition includes detailed discussions of: Types,features, and uses of fixed income securities Active and structuredportfolio management strategies Basics of fixed income analytics,from bond pricing to price volatility measures Risks and riskcontrol strategies Interest rate and credit derivatives and theirportfolio management applications Asset-backed securities,collateralized debt obligations, and innovative fixed incomeapplications The Handbook

This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.

If you need the best practices and ideas for achieving careergrowth and fulfillment--but don't have time to find them--this bookis for you. Here are 9 inspiring and useful perspectives, all inone place. This collection of HBR articles will help you: - Break out of a career rut - Earn a spot on your company's high-potential list - Find out what's really holding you back - Get the kind of mentoring that leads to a promotion - Groom yourself for an external move - Turn the job you have into the job you want - Crack the code of C-suite entry - Take control of your career after being fired