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    • 【中商原版】资本论1-3册套装 英文原版 Capital 1-3 卡尔马克思 Marx 经济学
    •   ( 433 条评论 )
    • Karl Marx /1993-03-01/ Penguin Classics
    • Capital 资本论1-3套装 卡尔 马克思 马克思倾其毕生心血写成的一部科学著作 被奉为工人阶级革命的 圣经 被誉为人类思想史上不朽的理论丰碑 《资本论》创造了一个崭新的思想体系。其研究世界的方法源于德国哲学、早期社会主义理论和政治经济学。马克思像黑格尔一样,相信能够用一个辩证法公式概括人类的进化历程。他认为,所有哲学家所做的一切都在于致力于解释世界,但他同时认为,问题的关键在于如何改变世界。 马克思在黑格尔辩证法的基础之上,颠覆了传统的 形而上学 ,建立了一个现实中得以实践的*的思想体系,一个影响到地球50%以上人口的学说体系。 《资本论》以唯物史观的基本思想为指导,通过深刻分析资本主义生产方式,揭示了资本主义社会发展的规律,同时也使唯物史观得到了科学的验证和进一步的丰

    • ¥259 折扣:6.9折
    • 经济增长导论 Introduction to Economy Growth
    •   ( 3 条评论 )
    • Charles I. Jones 著 /1997-09-01/ Oversea Publishing House
    • Perhaps the hottest field in macroeconomics, economic growth is fascinating to theorists and critically important to policy makers. Charles Jones, a rising star in the field, explains the inroads economists have made in understanding how economies grow. The story begins with empirical evidence: how rich are the rich countries, how poor are the poor, and how fast do the rich and poor countries grow? Jones then presents major theories of growth, from the Nobel Prize-winning work of Robert Solow to the new growth theory that has ignited the field in recent years.

    • ¥79.2 折扣:8.8折
    • A Bull in China: Profitably in the World’s Greatest Market 中
    •   ( 1 条评论 )
    • Jim Rogers 著 /2009-01-01/
    • Profiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, Japan and Germany, and ahead of the UK but the idea that investing in China is a sure-fire, get-rich-quick investment story is dangerously misleading. The author of the bestselling "Investment Biker, Adventure Capitalist, and Hot Commodities", is providing a book that provides a window into what will soon be the most vital, most lucrative market of our time: China.While the Chinese economy has had an annual average growth of 9.4 percent since 1978, and despite the ongoing speculation about China's future, its stock market is now emerging from a six-year low. As the Chinese economy continues to lumber toward a free market system - and as the Chinese government inevitably unpegs its currency and opens its stock market to more foreign investment, Rogers foresees an abundance

    • ¥135.5 折扣:8.8折
    • How to Say It: Doing Business in Latin America: A Pocket Gui
    •   ( 3 条评论 )
    • Kevin Michael Diran 著 /2009-09-01/ Penguin
    • An essential guide to doing business in Central and SouthAmerica, complete with communication and etiquette tips. This is the essential guide to business etiquette and customs foranyone doing business in Latin America. It features everything thereader needs to know-from getting an appointment to securing acontract. Doing business in Latin America can pose unique,substantial challenges to a non-native, and this book demystifiesthe entire process. From the two-hour "business lunch," at which nobusiness is ever discussed, to handing out business cards the rightway, Diran covers every crucial nuance. He also addresses: ? How things move at a much slower pace than most Americanbusiness processes and deals ? How family truly comes before business, even if it meansskipping an important meeting to take care of a loved one ? The importance of connections and mutual Acquaintances ? How to work with translators and bilingual assistants to getthe job done ? Proper dress, body la

    • ¥61.8 折扣:6.5折
    • Macroeconomics 5e 宏观经济学(第5版) 9780393968354
    •   ( 2 条评论 )
    • Robert E., Taylor, John B. Hall 著 /1997-01-01/ Oversea Publishing House
    • Book De*ionIncorporating recent advances in modern macroeconomics, this fifth edition offers increased coverage of long-run analysis and a new treatment of US policy rules and price adjustment. The authors provide a thorough account of the Solow Growth Model, develop the insights of endogenous-growth theory, explain the role of fiscal and monetary policy in the long run, and present a structural look at unemployment. Having examined the US monetary system and the Fed's policy rule, and on fluctuations in inflation and output, the book goes on to discuss how the policy rule is integrated into the general model of the economy. Also available are a corresponding study guide, instructor's manual, and test-item file. 作者简介: Robert E.Hall is professor of economics at Standford University and also Senior Fellow at the Hoover Institution. He received his B.A.from the University of California, Berkeley, and his Ph.D.from the Massachusetts Insititute of Technology. He taught at

    • ¥79.2 折扣:8.8折
    • Intermediate Microeconomics (6 E) 中级微观经济学(第六版)
    •   ( 118 条评论 )
    • Hal R. Varian 著 /2004-08-01/ W. W. Norton & Company
    • Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students' analytic powers and strengthen their understanding of microeconomics. --This text refers to an out of print or unavailable edition of this title.

    • ¥71.1 折扣:7.9折
    • egonomics: What Makes Ego Our Greatest Asset (or Most Expens
    •   ( 3 条评论 )
    • David Marcum 著 /2008-09-01/ Simon & Schuster
    • In this flawed, uneasy mix of business analysis and psychological study, business consultants Marcum and Smith offer a defense of ego and its broadly misunderstood counterpart, humility, along with a discussion of how to maneuver ego to effectively encourage individual talent and sound business practice. Though the very word has negative connotations, the authors see ego as a vital asset to business growth. Employees who handle ego effectively are more confident, assertive and willing to listen to others and thus more equipped to compete and excel. Those who don't are forced to work from a place of defensiveness and an oversensitivity to outside judgment. Marcum and Smith effectively demonstrate the benefits of successful ego management in situations as varied as Fred Rogers's fight to keep government funding for PBS and Sojourner Truth's Ain't I a Woman speech, but their plans for ego management in the workplace are vague, confusingly organized and unspecific. The authors have backgrounds in business and psy

    • ¥112.6 折扣:7.9折
    • 全球经济中一件T恤的旅行 The Travels of a T-Shirt in the Global Economy
    •   ( 1 条评论 )
    • Pietra Rivoli 著 /2005-12-01/ John Wiley & Sons
    • During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, "Who made your T-shirt?" Rivoli determined to find out. She interviewed cotton farmers in Texas, factory workers in China, labor champions in the American South and used-clothing vendors in Tanzania. Problems, Rivoli concludes, arise not with the market, but with the suppression of the market. Subsidized farmers, and manufacturers and importers with tax breaks, she argues, succeed because they avoid the risks and competition of unprotected global trade, which in turn forces poorer countries to lower their prices to below subsistence levels in order to compete. Rivoli seems surprised by her own conclusions, and while some chapters lapse into academic prose and tedious de*ions of bureaucratic maneuvering, her writing is at its best when it considers the social dimensions of a global economy, as in chapters on the social networks of African used-clothin

    • ¥134.6 折扣:8.8折
    • Loyalty Myths(忠诚揭秘)
    •   ( 1 条评论 )
    • Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard 著 /2005-09-01/ 吉林长白山
    • In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

    • ¥160.4 折扣:7.9折
    • Conceptual Anomalies in Economics and Statistics
    •   ( 2 条评论 )
    • 本社 编著 /2011-11-01/ Cambridge University Press
    • Do economics and statistics succeed in explaining human socialbehaviour? To answer this question. Leland Gerson Neuberg studiessome pioneering controlled social experiments. Starting in the late1960s, economists and statisticians sought to improve social policyformation with random assignment experiments such as those thatprovided income guarantees in the form of a negative income tax.This book explores anomalies in the conceptual basis of suchexperiments and in the foundations of statistics and economics moregenerally. Scientific inquiry always faces certain philosophicalproblems. Controlled experiments of human social behaviour,however, cannot avoid some methodological difficulties not evidentin physical science experiments. Drawing upon several examples, theauthor argues that methodological anomalies prevent microeconomicsand statistics from explaining human social behaviour as coherentlyas the physical sciences explain nature. He concludes thatcontrolled social experiments are a frequently overrate

    • ¥403 折扣:8.8折
    • Freaknomics 魔鬼经济学 9780061956270
    •   ( 39 条评论 )
    • Steven D. Levitt Stephen J. Dubner 著 /2010-01-01/ HarperCollins
    • In the summer of 2003, the New York Times Magazine sent Stephen J. Dubner, an author and journalist, to write a profile of Steven D. Levitt, a heralded young economist at the University of Chicago. Levitt was not remotely interested in the things that interest most economists. More... Instead, he studied the riddles of everyday lifefrom cheating to crime to child-rearingand his conclusions turned the conventional wisdom on its head. For instance, he argued that one of the main causes of the crime drop of the 1990s was the legalization of abortion twenty years earlier. (Unwanted children have a greater likelihood of becoming criminals; with so many unwanted children being aborted in the 1970s, the pool of potential criminals had significantly shrunk by the 1990s.) The Times article yielded an unprecedented response, a deluge of interest from thousands of curious, inspired, and occasionally distraught readers. Levitt and Dubner collaborated on a book that gives full play to Levitts most compelling ideas.

    • ¥46.4 折扣:8折
    • (初级系列:经济学基础知识(2年级)) Elementary Economics (Math, Grade 2)
    •   ( 1 条评论 )
    • Becky Daniel 著 /2001-12-01/ 上海蓝泉外文图书有限公司
    • Get students thinking economically with Elementary Economics. Each book in this series contains two complete center-driven units. Students and teachers design a store, stock its shelves, and price its merchandise. The store is the focus of real-life class activities that teach the economic principles of producers and consumers, scarcity, rarity, supply and demand, and more. Each unit includes reproducible worksheets and economics games that reinforce the skills and concepts taught in the lessons. Field trip ideas and literature suggestions allow the teacher to make connections across the curriculum. This innovative and refreshing approach to economics will delight both students and teachers.

    • ¥17.6 折扣:8.8折
    • Intermediate Microeconomics A Modern Approach, 8th ISE Editi
    •   ( 21 条评论 )
    • HalR Varian 著 /2010-01-01/
    • For over 20 years Hal Varian's "Intermediate Microeconomics" has given students the most current and complete coverage of intermediate microeconomics at an appropriate mathematical level. The Eighth Edition includes contemporary case studies and examples and relevant coverage of the current economic crisis - all in focused, lecture-length chapters.

    • ¥508 折扣:7.9折
    • Superfreakonomics: Global Cooling, Patriotic Prostitutes And
    •   ( 17 条评论 )
    • Steven D. Levitt 等编著 /2009-11-01/ HarperCollins
    • Here at last is the long awaited sequel to the international bestselling phenomenon, Freakonomics. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery. Superfreakonomics will once again transform the way we look at the world.

    • ¥81 折扣:7.5折
    • The Invisible Hook, The Hidden Economics of Pirates 无形的钩子--隐
    •   ( 1 条评论 )
    • Peter T. Leeson 著 /2009-04-01/ Princeton University Press
    • Pack your cutlass and blunderbuss--it's time to go a-pirating "The Invisible Hook" takes readers inside the wily world of late seventeenth- and early eighteenth-century pirates. With swashbuckling irreverence and devilish wit, Peter Leeson uncovers the hidden economics behind pirates' notorious, entertaining, and sometimes downright shocking behavior. Why did pirates fly flags of Skull and Bones? Why did they create a "pirate code"? Were pirates really ferocious madmen? And what made them so successful? "The Invisible Hook" uses economics to examine these and other infamous aspects of piracy. Leeson argues that the pirate customs we know and love resulted from pirates responding rationally to prevailing economic conditions in the pursuit of profits."The Invisible Hook" looks at legendary pirate captains like Blackbeard, Black Bart Roberts, and Calico Jack Rackam, and shows how pirates' search for plunder led them to pioneer remarkable and forward-thinking practices. Pirates understood the advantages of consti

    • ¥171 折扣:8.4折
    • The Dumbest Moments in Business History(ISBN=9781591840671)
    •   ( 2 条评论 )
    • Adam Horowitz 著 /2004-12-01/ Penguin
    • Business 2.0 magazine publishes an annual cover story called"The 101 Dumbest Moments in Business." Featuring 101 hilariousitems about the year’s most unbelievably stupid business blunders,it’s hugely popular with its more than half a million printsubscribers—and with the two million people who read it on the Webthis year. In The Dumbest Moments in Business History, the editorsof Business 2.0 have compiled the best of their first four annualissues plus great (or not so great, if you happen to beresponsible) moments from the past. From New Coke to the Edsel, from Rosie magazine to Burger King’s"Herb the Nerd," the book’s highlights include: ? a Romanian car plant whose workers banded together to eliminatethe company’s debt by donating sperm and giving the proceeds totheir employer ? the Heidelberg Electric Belt, a sort of low-voltage jockstrapsold in 1900 to cure impotence, kidney disorders, insomnia, andmany other complaints ? the time Beech-Nut sold "100% pure apple

    • ¥53.9 折扣:6.5折
    • FALLEN GIANT(巨人倒下:Hank Greenberg 传奇与AIG的历史)
    •   ( 1 条评论 )
    • Ron Shelp 著 /2006-10-01/ Oversea Publishing House
    • Over its eighty-seven-year history,American International Group,better known as AIG,has achieved unparalleled success by adjusting to changing economic trends,regulatory rules,and political situations.While founder Cornelius Vander Starr—who led this Shanghai start-up for fifty years—built an extraordinary insurance franchise,it was his hand-picked successor,Maurice "Hank" Greenberg,who would turn that franchise into one of the world's most profitable and powerful financial services companies. Now,in Fallen Giant,author Ron Shelp—who worked alongside Greenberg and within the AIG organization for more than a decade—sheds light on AIG,the company,and Hank Greenberg,the man.Through in-depth research,candid interviews,and firsthand experiences,Shelp provides a detailed look at how AIG was originally created and reveals the trouble that Greenberg and company eventually ran into when New York State Attorney General Eliot Spitzer turned his sights on them. Entertaining and informative,Fallen Gian

    • ¥192 折扣:8.8折
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