Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started. People such as Doris Christopher, a stay-at-home mother, introduced her love of cooking to others, thus founding The Pampered Chef; sticking to his instincts and putting value at the core of his business, Tom Chappell, founder of Tom's of Maine, explains how success can go way beyond the balance sheet; and Carol Gardner intimately shares a desperate time of debt and divorce, until along came a bulldog named Zelda, followed by a greeting card line - Zelda Wisdom - which became one of Hallmark's number one sellers. These entrepreneurs and many more will inspire you with their amazing life experiences and fascinating beginnings
In The Magic Years, Selma Fraiberg takes the reader into the mind of a child, showing how he confronts this world and learns to cope with it. With great warmth and perception, she discusses the problems at each stage of development and reveals the qualities--above all, the quality of understanding--that can provide the right answer at critical moments.
Did you ever wonder why cheap wine tastes better in fancyglasses? Why sales of Macintosh computers soared when Appleintroduced the colorful iMac? New research on emotion and cognitionhas shown that attractive things really do work better, as DonaldNorman amply demonstrates in this fascinating book, which hasgarnered acclaim everywhere from "Scientific American" to "The NewYorker.""Emotional Design" articulates the profound influence ofthe feelings that objects evoke, from our willingness to spendthousands of dollars on Gucci bags and Rolex watches, to the impactof emotion on the everyday objects of tomorrow.Norman draws on awealth of examples and the latest scientific insights to present abold exploration of the objects in our everyday world. "EmotionalDesign" will appeal not only to designers and manufacturers butalso to managers, psychologists, and general readers who love tothink about their stuff.
Yes, the best gifts do come in small packages. When words just aren't enough, this quirky collection of puns, quips, puzzles, and verbal and visual fun does the talking. And since hearts must be handled with care, it comes with a distinctive padded cover. A little book with a big heart -- the perfect gift for Valentine's day, an anniversary, or just because.
By the originator of the breakthrough therapy, this updatededition describes the latest uses of EMDR-including treatingvictims of September 11 and other disasters around the world. Hailed as the most important method to emerge in psychotherapyin decades, EMDR has successfully treated psychological problemsand illnesses in more than one million sufferers worldwide, with arapidity that defies belief. In a new introduction, Shapiropresents the new applications of this remarkable therapy and thelatest scientific research that demonstrates its efficacy.