Marty Sklar was hired by The Walt Disney Company after hisjunior year at UCLA, and began his Disney career at Disneyland inJuly 1955, the month before the park opened. He spent his firstdecade at Disney as "the kid," the very youngest of the creativeteam Walt had assembled at WED Enterprises. But despite his youth,his talents propelled him forward into substantial responsibility:he became Walt's speech writer, penned Walt's and Roy's messages inthe company's annual report, composed most of the publicity andmarketing materials for Disneyland, conceived presentations for theU.S. government, devised initiatives to obtain sponsors to enablenew Disneyland developments, and wrote a twenty-four-minute filmexpressing Walt's philosophy for the Walt Disney World project andEpcot. He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become presidentand principal creative executive of Walt Disney Imagineering, andhe devoted his entire career to creating, enhancing, and expand