Film tie-in edition of the bestselling classic work of fantasy of Bilbo Baggins’ adventures in Middle-earth, featuring the complete story as shown in the film trilogy, with a striking cover image from Peter Jackson’s film adaptation and drawings and maps by J.R.R. Tolkien. Bilbo Baggins is a hobbit who enjoys a comfortable, unambitious life, rarely travelling further than the pantry of his hobbit-hole in Bag End. But his contentment is disturbed when the wizard, Gandalf, and a company of thirteen dwarves arrive on his doorstep one day to whisk him away on an unexpected journey ‘there and back again’. They have a plot to raid the treasure hoard of Smaug the Magnificent, a large and very dangerous dragon… The prelude to The Lord of the Rings, The Hobbit has sold many millions of copies since its publication in 1937, establishing itself as one of the most beloved and influential books of the twentieth century.
《Transformers: The Ultimate Pop-Up Universe》是一本立体书，在欧美已经有了上百年的历史，既是“书本”又是“玩具”，兼具书的内容，并具有很强的可玩性。 《Transformers: The Ultimate Pop-Up Universe》是2013年出版，包含35个变形金刚角色，擎天柱、大黄蜂、威震天、红蜘蛛等高人气角色都有涵盖，其变形设计之巧妙，令不少网友感叹：比玩具还有意思！
这是一本从营销人员的视角介绍营销知识的。它通过大量鲜活的案例材料向读者展示市场营销的原理是怎样应用到各个领域的，在阅读本书的同时也需要读者去思考和行动。因此这是一本非常强调理论知识的现实应用、理论与实践活动相统一的营销实战指南。新版增添了很多独具匠心的模块，以“真实的人，真实的选择”开始，使案例与理论浑然一体，让读者能够在案例中总结理论，在理论的学习中思考分析案例。
