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What is the difference between choking and panicking?Why are there dozens of varieties of mustard but only one variety of ketchup?What call we learn from football players about how to hire teachers?What does hair dye teU US about the history ofthe twentieth century? In the past decade，Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves．Now he brings together,for the first time，the best of his writing from The New Yorker over the same period．

At a time when a stressed economy is causing job loss and other financial pains, many people are looking for ways to rebuild or supplement income. "99 Ways to Increase Your Income" lays out simple steps to both generate more cash, as well as do a more effective job of hanging on to existing income. Frank Martin is a successful entrepreneur and the author of more than sixteen books.

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20 th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point ; Blink ; and Outliers. Now, in What the Dog Saw , he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why

The Handbook for Leaders 24 Lessons for Extraordinary Leadership "What makes a great leader?" Thousands of workers in both North America and Europe were asked that one simple question. Their top responses are compiled in "The Handbook for Leaders." This precise, no-nonsense rulebook lists the 24 competencies and guidelines identified time and again as essential for becoming an effective and extraordinary leader, including: Focus on results Cultivate interpersonal skills Lead organizational change Learn from mistakes Develop your people Be open to new ideas Take initiative Build strengths Fix fatal flaws Take a non-linear approach Be accountable The ability to lead is far more than just a natural gift. Study after study shows that leadership is a concrete and learnable skill, one that can be acquired and honed by studying and applying specific proficiencies, attitudes, and habits. Let "The Handbook for Leaders "introduce you to the requirements for effective leadership, then provide you with a systematic progr

The motivations behind today's most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match, and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don't take or match. They give. (Although they're not necessarily philanthropic.) GIVE AND TAKE presents the fascinating secrets to givers' success. The results are unequivocal: givers gain big. Jack Welch, Richard Branson, Jon Huntsman Sr. - all of them are givers. In a world in which so many takers such as Bernard Madoff and Raj Rajaratnam have ruined lives and reputations, this book will reassure readers that the real power lies in becoming a giver. Since the vast majority of people aren't born givers, Grant not only presents the case for why givers win, he also offers their hidden strategies for winning.