本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating

"[L]oaded with fascinating details about Huang s unusual leadership style and maniacal work habits." ―Ben Cohen, Wall Street Journal "The definitive look at the most remarkable business story of this era." ―Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever A deeply reported business history of the chip-designer Nvidia―from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world―explaining how the company s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success. Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company s leather-jacketed leader, Jensen Huang,

《"《纽约时报》畅蛸书第壹名《星期日泰晤士报》2019年度书籍 迪士尼艏席执行官，《时代》 2019年*有影响力的人物之一分享了他在改造世界上*受喜爱的公司时所秉持的理念和价值观，激励那些将魔法变为现实的人们。 在《一生的旅程》罗伯特 艾格在经营迪士尼并领导其20万员工期间所学到的教训，探讨了真正的领导力所必要的几个原则：乐观。即使面对困难，乐观的领导者也会找到通往*佳结果的道路，并专注于此，而不是陷入悲观和责备中。勇气。领导人必须愿意冒险并下大赌注。害怕失败只会破坏创造力。果断。无论多困难，所有的决定都可以及时作出。优柔寡断既浪费时间又破坏士气。公平。待人得体，善解人意，平易近人。" THE #1 NEW YORK TIMES BESTSELLER _____________________________ The CEO of Disney, one of Time s most influential people of 2019, shares the ideas and value

柏林正在快速变化。在英国退欧的推动下，近年来座城市的热度大增。虽然与其它主要城市相比，人们仍然能负担得起德国首都的生活成本，但租金无疑在上涨。柏林的构造正在迅速变化。它的创业环境日趋成熟，更加吸引国际投资者们。 这就是为什么《柏林创业指南》第四次回归来提供新的信息、见解和案例研究，以为创业者们赋予力量，激励他们启动自己的想法。 《柏林创业指南第四辑》充满了以城市为中心的指导、初创公司、共用的工作空间、项目以及对创始人和专家的访问。为你提供在这座城市创业所需的一切信息。 Berlin is changing fast. Fuelled by Brexit, the city has seen a spike in interest in recent years. Although the German capital is still affordable compared to other major cities, rents are undoubtedly rising. Berlin s makeup is rapidly evolving. Its startup scene is maturing and becoming more at

作为一个充满机遇的城市，维也纳很容易被忽略。凭借众多的优势 位于欧洲中心，开发成本低，甚至《全球创业观察》也认为奥地利是2016年欧洲前种子投资*强的国家 维也纳的创业环境再也不容忽视。 无论你是初来这座城市，初次接触这里的创业环境还是一个寻找新的商业冒险的经验丰富的专业人士，《维也纳创业指南》旨在提供全新的指导、专家见解和城市内幕知识 为你和你的初创公司提供一切所需的信息。 《维也纳创业指南》是与Wiener Strategieforum和WU Gr ndungszentrum合作出版的，并得到了维也纳商业局和WKO Wien的支持。 Vienna can be easily overlooked as a city of opportunity. A charming city of the past, merely a reminder of its history, with its best days behind it. When in fact, it could not be further from the truth. With a number of advantages its location in the heart of Europe, low developmen

巴黎因它的浪漫、美丽和历史而闻名，每年吸引数百万游客。但蓬勃发展的创业环境表明，这座城市有的不仅仅是浪漫。作为科技产业日益壮大的城市，并且很快将开放世界上*的创业园，巴黎势必成为继伦敦和柏林之后欧洲主要的创业中心之一。通过深刻的见解、指导、鼓舞人心的案例研究和建议（来自几位成功的巴黎企业家），《巴黎创业指南》发表了对不断发展的当地创业生态系统的独到见解。《巴黎创业指南》得到了SAP startup.focus.、Sodexo、 JC Decaux 和 La French Tech的支持。Paris is known for its romance, beauty and history attracting millions of tourists every year. But the booming startup scene shows that this city has much more than just romance on offer. Home of an increasingly growing tech landscape and soon to open Station F the world s biggest startup campus Paris is set to join London and Berlin as one of the main startup capitals in Europe.