《"《纽约时报》畅蛸书第壹名《星期日泰晤士报》2019年度书籍 迪士尼艏席执行官，《时代》 2019年*有影响力的人物之一分享了他在改造世界上*受喜爱的公司时所秉持的理念和价值观，激励那些将魔法变为现实的人们。 在《一生的旅程》罗伯特 艾格在经营迪士尼并领导其20万员工期间所学到的教训，探讨了真正的领导力所必要的几个原则：乐观。即使面对困难，乐观的领导者也会找到通往*佳结果的道路，并专注于此，而不是陷入悲观和责备中。勇气。领导人必须愿意冒险并下大赌注。害怕失败只会破坏创造力。果断。无论多困难，所有的决定都可以及时作出。优柔寡断既浪费时间又破坏士气。公平。待人得体，善解人意，平易近人。" THE #1 NEW YORK TIMES BESTSELLER _____________________________ The CEO of Disney, one of Time s most influential people of 2019, shares the ideas and value

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical how to guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow s consumers.