An innovative business book positioning ethical practice asthe cornerstone of success “Business ethics? Isn’t that an oxymoron?” As a lecturer inethics, communication, and leadership at MIT’s Sloan School ofManagement and a moderator of the Aspen Executive Seminar, LeighHafrey has heard time and again that ethics and business don’t mix.In The Story of Success: Five Steps to Mastering Ethics inBusiness, Hafrey draws on fifteen years of conversations withbusinesspeople at all stages of their careers, from MBA to Chairmanof the Board, to articulate five steps that generate ethicalpractice: 1. Speak Up, Speak Out: define your managerial style 2. See the Big Picture: recognize the forces that affect yourpractice 3. Break the Rules, Make the Rules, Absorb the Costs: drivechange, and know it 4. Tell Good Stories: find stories that bring out the best inyour people and yourself 5. Test for Truth: distinguish fact from fantasy in yourstory-telling Hafrey illust

The only book that looks at the business of concert promotion.Concerts are part art, part party--and a big part business. "ThisBusiness of Concert Promotion and Touring" is the first to focus onthat all-important business aspect, from creating a show, toselling a show, to organizing the show, to staging the show.Working with venues, personnel, booking, promoting, marketing,publicity, public relations, financial management, and much moreare covered in this indispensable one-volume resource. And theideas and techniques explained here can be used for every type ofconcert promotion, including college shows, artist showcases, clubgigs, as well as major events handled by local promoters,nationwide promoters, and worldwide promoters. Concert promotersand tour managers at every level need to know "This Business ofConcert Promotion and Touring"

ThisistheonlyofficialquantitativereviewfortheGMATfromthecreatorsofthetest.AnyonepreparingfortheGraduateManagementAdmissionTest[registered](GMAT)knowsit'simportanttostudywiththeexperts.WithTheOfficialGuidefortheGMATQuantitativeReview,SecondEdition,you'llgetquestions,answers,andexplanationsstraightfromthesource.TheonlyofficialquantitativereviewfortheGMATExam,thisbooktargetsyourstudyandhelpsyouimproveyourquantitativeskillsbyfocusingonyourabilitytosolveequations,interpretdata,coordinategeometry,anddetermineprobabilitywithassuranceandease.Inside,you'llfind:300actualquestionsfrompastGMATtests,including75questionsnewtothisedition;sectionsonArithmetic,Algebra,Geometry,ProblemSolving,andDataSufficiency;and,questionsorganizedinorderofdifficultytosavestudytime.TheGraduateManagementAdmissionCouncilcertifiesallcontentsoyoucantrustthatyou'regettingexpertguidanceasyoupreparefortheGMATExam.

It's not enough to come up with great ideas-companies must ultimately turn those ideas into profits. This valuable collection is full of tried and true specific managerial techniques, processes, and policies that set innovative leaders apart from their less successful competitors. The Harvard Business Review Paperback Series The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

It is not a collection of business letters, ready to be mailedto any Tom, Dick, or Harriet. Rather, editor and author Isaacstakes her own advice and offers a very personal and very engagingview of an etiquette practice many would prefer to forget.Outlining every conceivable situation in which note writing couldbe a point well made, Isaacs first emphasizes the value of ignoringsuch high-tech tools as e-mail in favor of handwritten or typedmissives. Occasions range from "saw this and thought of you" to thedeath of a dear one; every single solution, whether penned by theauthor or others, adds both grace and humanity to a workrelationship, which is, after all, the prime raison d'etre fornotes and their continued use as a business and socialcommunications vehicle. Barbara Jacobs

A revolutionary business phenomenon has taken hold at suchcompanies around the world as Hewlett-Packard, BellSouth, Oracle,Unilever, Telstra, and Fujitsu. These firms and others are turningto computer technology to create interactive relationships withindividual customers, one customer at a time. Known as "one-to-one"marketing, this radically new competitive strategy was introducedby Don Peppers and Martha Rogers in their first two best-sellingbooks, The One-to-One Future and EnterpriseOne-to-One. One-to-one marketing focuses a firm's competitiveenergies less on market share and more on share of customer,enabling a firm to increase customer loyalty and improve unitmargins at the same time. In their new book, The One-to-One Fieldbook, Peppers andRogers offer specific one-to-one marketing advice on how to makethe transition from the Industrial Age to the Age of Interactivity.Many of the most successful firms already embrace the principles ofone-to-one relationship marketing. Dell computer is now thebench

The administrative professional's guide to the modernoffice. This revised and updated Third Edition provides the office workerwith practical advice on how to survive and thrive in today'sfast-paced business environment. Written by business specialists,it has detailed information on standard office practices, withspecial emphasis on electronic communications and informationtechnology. ? Produced under the sponsorship and direct supervision of IAAP,International Association of Administrative Professionals ? Provides up-to-date information on the electronic office,simplifying complex tasks and procedures ? Indispensable for office personnel at every level;self-employed workers; consultants; and entrepreneurs

Subroto Bagchi is Vice Chairman and Co-founder of MindTree Ltd.Till 2008, he was its Chief Operating Officer, a role he steppeddown from to become it Gardener. He is also Chairman of MindTree'sInnovation Council . His earlier books, The High-PerformanceEntrepreneur and Go Kiss the World were best-sellers and receivedcritical acclaim. Visit www.mindtree.com/subrotobagchi.

The author of the national bestseller Making aDifference presents the indispensable characteristics everytwenty-first century leader needs. In A New Breed of Leader , Dr. Sheila MurrayBethel-global leadership expert, bestselling author, andaward-winning speaker-will show readers how to develop theessential qualities needed to become an effective leader: ? Competence-building purpose ? Accountability-fostering trust ? Openness-generating integrity ? Humility-inspiring authenticity ? Language-connecting relationships ? Values-forging community ? Perspective-establishing balance ? Power-mastering influence Filled with stories about and interviews with successful leaderssuch as golf legend Arnold Palmer; Andrea Young, CEO AvonCorporation; Howard Schultz, CEO Starbucks; and David Neeleman, CEOJetBlue; this book offers valuable insights and teaches readers howto take advantage of the immediately usable action steps.

This collection of revealing articles captures the varying leadership and management styles of senior executives in several industries. In today's unpredictable business environment, a strong effort at the top can be essential to capturing the highest performance results possible in most industries. Readers will learn the challenges and complexities that CEOs and senior executives face today and how they can restore sound strategic decision-making while maintaining morale throughout the rest of the company.

We live in an excitingand rapidly changing time—every day it seems new inventions andinnovations that change our way of life arrive on the scene. Butwhile our day-to-day lives have become easier, the larger pictureis now more complicated. Businesses are also faced with thisquandary. Change is occurring in the economic sphere as quickly andoften as it is in our individual lives, and the new global economyis presenting even more challenges to companies that must operatein an often unfamiliar worldwide arena. As a result, the modernbusiness world is in dire need of a complete overhaul if companiesare to adapt to an environment that is far different from the onein which they initially achieved success. Enter Reinhard Mohn, the innovative entrepreneur who builtBertelsmann into a global powerhouse. Drawing on his more thanfifty years of experience in the private sector, Mohn explains howentrepreneurial leaders have a unique ability to lead businessesinto the future by adapting to new socioeconomic realities. He

Rosabeth Moss Kanter on the answer to the global crisis ofbusiness and American-style capitalism. Out of the ashes of conventional business models arises a set ofcompanies using their power not only for profits and sustainablegrowth but also social good. If you think business corporations are doomed to be lumbering,bloated, and corrupt, think again. Based on an extraordinary three-year investigation, interviewingmore than 350 key people at major companies around the world,Rosabeth Moss Kanter provides encouraging and astounding evidencethat this assumption is completely outdated. The businesses thatare agile, keeping ahead of the curve in terms of market changesand customer needs, are the businesses that are also progressive,socially responsible human communities. Take IBM. When the tsunami and earthquake struck Asia, IBM didn’tjust cut a check for relief funds and call it a day. The companyused its technological expertise and skilled people to create whatgovernment and relief agencies could not: infor

The book that catches the crest of Web 2.0 and shows how anybusiness can harness its power by increasing whuffie, the store ofsocial capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebookand Twitter, and has heard about someone who has used them to growa huge customer base. Everyone wants to be hands-on, grassroots,and interactive, but what does this mean? And more to the point,how do you do it? As one who has actually launched a company using the power ofonline communities, and who now advises large and small companies,Tara Hunt (named by the San Francisco Chronicle, along withluminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) isthe perfect person to do this book. While The Whuffie Factor will traverse the landscape of Web 2.0and show how to become a player, it is not just another book aboutonline marketing. People see the huge business potential of theonline world and the first impulse is: Let’s throw a bunc

Enterprise One to One has taken its placealongside Don Peppers and Martha Rogers's The One to OneFuture as a marketing classic on how to sell more products tofewer customers through one-to-one marketing. In this brave newworld, where microchip technology is making it possible forbusinesses to know their customers better than ever before, thereis incredible opportunity to build unbreakable customerrelationships. Peppers and Rogers explain the strategies needed to achievekiller competitive advantages in customer loyalty and unit margin.Among the things Enterprise One to One teaches are how toimprove customer retention, not just incrementally butdramatically; how to increase your share of each customer'sbusiness over time; how to protect and increase your unit margin;and how to make the transition to the Interactive Age with today'snew technologies. Enterprise One to One is the bible for successfulmarketing in today's competitive, high-tech world.

The companion to the blockbuster bestseller, Getting Things Done . Since its publication in 2001, Getting ThingsDone has become, as Time magazine put it, "the definingself-help business book" of the decade. Having inspired millions ofreaders around the world, it clearly spoke to an urgent need in anincreasingly time-pressured society. Now, in the highly anticipatedsequel Making It All Work , Allen unlocks the full power ofhis methods across the entire span of life and work. WhileGetting Things Done functioned as an essential tool kit, Making It All Work is an invaluable road map, providing bothbearings to help you determine where you are in life and directionson how to get to where you want to go.

Everyone has his or her own style at work. But if you look atthe people who are successful, you’ll see similarities. They alwaysdo the most important things first--they know how to prioritize.They can sum up how their company stands out from the pack in onlya few minutes. They work with a sense of urgency, every day. Theseare the kinds of qualities and habits that never go out of style.Moreover, they are crucial to any successful career and life. Bypursuing them regularly, you and your company are more likely toget ahead. In The Six Fundamentals of Success, CEO and business consultantStuart Levine spells out exactly how to practice the constants ofbusiness success--whether it’s satisfying customers, developingstrong relationships, or communicating clearly--through sixfundamental principles, gained from decades of experience workingwith top executives. But it’s the way Levine zeroes in on thesefundamentals--add value, communicate well, deliver results, actwith integrity, invest in relationsh

Cathie Black is the wise, funny mentor that every woman dreamsof having. She was a pioneer in advertising sales at a time whenwomen didn’t sell; served as president and publisher of thefledgling USA Today ; and, in her current position as thepresident of Hearst Magazines, persuaded Oprah to launch amagazine. In 2006 she was named one of Fortune’s “50 Most PowerfulWomen in American Business” for the seventh consecutive year. Now,in the exuberant, down-to-earth voice that is her trademark, Cathieexplains how she achieved “the 360° life”—a blend of professionalaccomplishment and personal contentment—and how any woman can seizeopportunity in the workplace. No matter where you are in your career, Basic Black offersinvaluable lessons that will help you land the job, promotion, orproject you’re vying for. At the core of the book are Cathie’scandid, personal stories. She walks us through her decision to riskdropping a huge ad agency that handled the USA Today campaign in favor of a small bo

In this engaging and invaluable “mentor in your pocket,” threedynamic and successful black female executives share theirstrategies to help all black women, at any level of their careers,play the power game—and win. Rich with wisdom, this practical gem focuses on the buildingblocks of true leadership—self-confidence, effective communication,collaboration, and courage—while dealing specifically withstereotypes (avoid the Mammy Trap, and don’t become the Angry BlackWoman) and the perils of self-victimization (don’t assume thatevery challenge occurs because you are black or female). Some leaders are born, but most leaders are made—and The LittleBlack Book of Success will show you how to make it to the top, onestep at a time.

New-media pioneer Pete Blackshaw contends that because anyonewith a computer can broadcast an opinion to millions and derail amultibillion-dollar company or undermine a global brand, companiestoday need to build and maintain credibility on every front.

在线阅读本书 Managers at all levels strive to develop effective teams while avoiding the pitfalls so common in team management. This invaluable collection of articles explores teamwork from a variety of angles, including emotional intelligence, creativity,