★1.More help with college reading and writing: A chapter on academic writing explains the key academic skill of synthesizing your own and others' views as you write in response to texts and images. 2.More help with research writing: Material on finding and evaluating library and Web sources covers all kinds of print and electronic resources and shows you how to tell the difference between reliable and unreliable sources. 3.Up-to-date, more accessible help with citing sources: Detailed explanations and highlighted examples present the most recent revisions of MLA, APA, and CSE documentation styles and show how to document a wide range of print and electronic sources. A fourth style, Chicago, includes models for citing new media. 4.New help with the writing process: Four diagrams and a student work-in-progress on globalization and jobs illustrate how the writing process can serve you in college work. 5.Current, more accessible help with grammar and usage: Material on text-message and e-mail shortcuts gives ti

Intercultural Communication illustrates the dynamic role intercultural communication plays today in social problems, the workplace, health care settings, mass media, and history through a layered and contextualized perspective. Interpersonal communication concepts are looked at through the lenses of individual, interpersonal, organizational, and societal/cultural perspectives to help readers understand the context of both their own behavior and that of others. At the same time, the perspective emphasizes that people have agency and individuals can make a difference to address social problems.

For beginning econometrics students or practitioners interested in updates and a refresher. A thorough and beginner-friendly introduction to econometrics. Using Econometrics: A Practical Guide provides students with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginner econometrics students. New problem sets and added support make Using Econometrics modern and easier to use.

This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.

Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to the latest theoretical tools, data, and insights underlying this pivotal question. By showing how empirical data relate to new and old theoretical ideas, Economic Growth provides students with a complete introduction to the discipline and the latest research. With its comprehensive and flexible organization, Economic Growth is ideal for a wide array of courses, including undergraduate and graduate courses in economic growth, economic development, macro theory, applied econometrics, and development studies. Preview online! An interactive tour of Economic Growth is available here.