For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.

Intercultural Communication illustrates the dynamic role intercultural communication plays today in social problems, the workplace, health care settings, mass media, and history through a layered and contextualized perspective. Interpersonal communication concepts are looked at through the lenses of individual, interpersonal, organizational, and societal/cultural perspectives to help readers understand the context of both their own behavior and that of others. At the same time, the perspective emphasizes that people have agency and individuals can make a difference to address social problems.

For MBA/graduate students taking a course in corporate finance. Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance. The second edition reflects the constantly changing world of finance, including information on the financial crisis of 2007, new behavioral finance research, and updated practitioner interviews. For programs and professors who would like a streamlined book that is specifically tailored to the topics covered in the first one-semester course, Corporate Finance: The Core 2nd edition is also available by Jonathan Berk and Peter DeMarzo.

"The whole thing was basically an experiment," Richard Feynmansaid late in his career, looking back on the origins of hislectures. The experiment turned out to be hugely successful,spawning a book that has remained a definitive introduction tophysics for decades. Ranging from the most basic principles ofNewtonian physics through such formidable theories as generalrelativity and quantum mechanics, Feynman's lectures stand as amonument of clear exposition and deep insight. Now, we arereintroducing the printed books to the trade, fully corrected, forthe first time ever, and in collaboration with Caltech. Timelessand collectible, the lectures are essential reading, not just forstudents of physics but for anyone seeking an introduction to thefield from the inimitable Feynman.