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筛选:
    • CORPORATE FINANCE
    •   ( 1 条评论 )
    • 本社 著 /1970-01-01/ 人民出版社
    • For MBA/graduate students taking a course in corporate finance. Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance. The second edition reflects the constantly changing world of finance, including information on the financial crisis of 2007, new behavioral finance research, and updated practitioner interviews. For programs and professors who would like a streamlined book that is specifically tailored to the topics covered in the first one-semester course, Corporate Finance: The Core 2nd edition is also available by Jonathan Berk and Peter DeMarzo.

    • ¥595.4 折扣:4.5折
    • STRATEGIC MGMNT:C&C
    •   ( 0 条评论 )
    • Mason Andrew Carpenter,William Gerard Sanders 著 /2009-01-01/
    • This is a special international edition of an established title widely used by colleges and universities thoughout the world.Pearson Education lnternatonal published this special edition for the benefit of students ou tside the United States and Canada.

    • ¥648.5 折扣:4.5折
    • BEHAVIOR ORGANIZATIONS
    •   ( 1 条评论 )
    • Jerald GreenbergRobert A. Baron 编著 /2007-11-01/ 四川文艺
    • For one-semester, undergraduate and graduate level courses in Organizational Behavior. Greenberg/Baron shows students the real world of OB by blending the most current research with practical applications and asking them to put it into practice.

    • ¥658.4 折扣:4.5折
    • An introduction to Health Psychology
    •   ( 1 条评论 )
    • Val Morrison 著 /2009-03-01/ 新时代
    • An Introduction to Health Psychology, second edition provides a stimulating and thorough introduction to the field, helping you to understand how biology, behavior, and social context influence health and illness. The text builds on the success of the first edition and has been thoroughly revised to incorporate the latest research findings including expanded coverage on topics such as death, dying and loss, ageing and lifespan and positive psychology. Substantially revised chapters include ‘The Body in Health and Illness’ and ‘Pain’. Chapters include valuable pedagogical features such as ‘What do YOU think?’ boxes, issues boxes, examples of illnesses, new case studies, greater inclusion of cross-cultural issues and policy information, and recommended readings. The text is supported by a companion website which has been significantly extended, and is an invaluable resource which provides you with a useful self-testing facility, flash cards to aid revision and up-to-date weblinks; the website

    • ¥368.6 折扣:4.5折
    • MANAGERIAL ECONOMICS
    •   ( 2 条评论 )
    • Paul G. Keat 等著 /2006-09-01/
    • For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

    • ¥648.5 折扣:4.5折
    • Strategic Management in Action:International Edition
    •   ( 0 条评论 )
    • 本社 编 /2011-01-01/
    • The editorial team at Pearson has worked closely witheducators around the globe to inform students of the everchanging world in a broad variety of disciplines. PearsonEducation offers this product to the international market,which may or may not include alterations from the United States version.

    • ¥431.6 折扣:4.5折
    • BOND MRKT ANLYS STRATG
    •   ( 0 条评论 )
    • Frank Fabozzi 著 /2009-02-01/ 四川文艺
    • Learn how to assess and invest in bonds with this best-selling text. Fabozzi's Bond Markets is the most applied book on the market. It prepares students to analyze the bond market and manage bond portfolios without getting bogged down in the theory. The new edition has been updated substantially, primarily for the latest developments in structured products (mortgage-backed securities, asset-backed securities, and collateralized debt obligations) and credit derivatives.

    • ¥643.5 折扣:4.5折
    • International Economics:Theory and Policy:International Vers
    •   ( 1 条评论 )
    • Paul R. Krugman 等著 /2008-04-01/
    • Nobel Prize–winning economist Paul Krugman and renowned researcher Maurice Obstfeld set the standard for international economics courses with the text that remains the market leader in the U.S. and around the world. International Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications. The Eighth Edition integrates the latest research, data, and policy in hot topics such as outsourcing, economic geography, trade and environment, financial derivatives, the subprime crisis, and China’s exchange rate policies.

    • ¥644.9 折扣:4.5折
    • Cost Accounting:A Managerial Emphasis:International Version
    •   ( 0 条评论 )
    • 本社 编 /2011-01-01/ 上海科学技术文献出版社
    • This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.

    • ¥684.9 折扣:4.5折
    • STATISTICS
    •   ( 0 条评论 )
    • James McClave 著 /2008-06-01/ 妙声
    • The Eleventh Edition of this highly-regarded introductory text emphasizes inference and sound decision-making through its extensive coverage of data collection and analysis. McClave develops statistical thinking and teaches students to properly assess the credibility of inferences–from the vantage point of both the consumer and the producer. This edition incorporates more exercises and more visual features, such as redesigned end-of-chapter summaries and an increased use of applets. This text assumes a mathematical background of basic algebra. Datasets and other resources (where applicable) for this book are available here.

    • ¥502.2 折扣:4.5折
    • Operations and Process Management:Principles and Practice fo
    •   ( 0 条评论 )
    • Nigel Slack 等著 /2008-12-01/ 新时代
    • Everyone manages processes ...Everyone is an operations manager ...integrates services and manufacturing operations further than has been done before in any Operations Management textbook. This makes the book ideally suited for an MBA audience; who come from a multitude of organizational settings. --Par Ahlstrom, Professor of Operations Management, Chalmers University of Technology This text places Operations Management clearly in context. I particularly like the emphasis on process management as a means of demonstrating the ubiquity of processes, even outside the traditional operations areas. --Dr Alison Smart, Manchester Business School, University of Manchester This comprehensive text shows how persuasive, relevant and exciting Operations Management is to business and everyday life. --Stephen Disney, Cardiff Business School Written by best-selling authors in their field, Operations and Process Management, Second Edition, inspires a critical and applied mastery of the core principles and processes fundament

    • ¥468 折扣:4.5折
    • ECONOMICS
    •   ( 2 条评论 )
    • Michael Parkin 著 /2009-02-01/
    • Parkin's Economics is a worldwide leader because it provides a serious, analytical approach to the discipline using the latest policy and data. Parkin trains students to think like economists by offering a clear introduction to theory and applying the concepts to today's events, news, and research. From our global food shortage to global warming, economic issues permeate our everyday lives. In his Ninth Edition, Parkin brings critical issues to the forefront. Each chapter begins with one of today's key issues, and additional issues appear throughout the chapter to show the real-world applications of the theory being discussed. When the chapter concludes, students "read between the lines" to think critically about a news article relating to the issue, demonstrating how thinking like an economist helps make informed decisions. Parkin is so committed to currency that he uploads news articles almost daily to MyEconLab(R), the online assessment and tutorial system that accompanies the text. For the Ninth Edition,

    • ¥594.9 折扣:4.5折
    • CONCEPTS GENETICS
    •   ( 0 条评论 )
    • 本社 编 /2011-01-01/
    • This is a special international edition of an established title widely used by colleges and universities throughout the world. Pearson Education International published this special edition for the benefit of students outside the United States and Canada.If you purchased this book within the United States or Canada you should be aware that it has been wrongfully imported without the approval of the Publisher or the Author.

    • ¥560.7 折扣:4.5折
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