A young woman walks into a laboratory. Over the past twoyears, she has transformed almost every aspect of her life. She hasquit smoking, run a marathon, and been promoted at work. Thepatterns inside her brain, neurologists discover, havefundamentally changed.?Marketers at Procter Gamble studyvideos of people making their beds. They are desperately trying tofigure out how to sell a new product called Febreze, on track to beone of the biggest flops in company history. Suddenly, one of themdetects a nearly imperceptible pattern—and with a slight shift inadvertising, Febreze goes on to earn a billion dollars a year.?Anuntested CEO takes over one of the largest companies in America.His first order of business is attacking a single pattern among hisemployees—how they approach worker safety—and soon the firm, Alcoa,becomes the top performer in the Dow Jones.?What do all thesepeople have in common? They achieved success by focusing on thepatterns that shape every aspect of our lives. ?They succeeded by
