#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system.

Rosabeth Moss Kanter on the answer to the global crisis ofbusiness and American-style capitalism. Out of the ashes of conventional business models arises a set ofcompanies using their power not only for profits and sustainablegrowth but also social good. If you think business corporations are doomed to be lumbering,bloated, and corrupt, think again. Based on an extraordinary three-year investigation, interviewingmore than 350 key people at major companies around the world,Rosabeth Moss Kanter provides encouraging and astounding evidencethat this assumption is completely outdated. The businesses thatare agile, keeping ahead of the curve in terms of market changesand customer needs, are the businesses that are also progressive,socially responsible human communities. Take IBM. When the tsunami and earthquake struck Asia, IBM didn’tjust cut a check for relief funds and call it a day. The companyused its technological expertise and skilled people to create whatgovernment and relief agencies could not: infor

Need help to generate traffic for your website or blog? This new guide is easy enough to get you started, but comprehensive enough to give you a deeper understanding of Search Engine Optimisation. It covers creative, marketing and technical considerations to help you improve rankings, drive traffic, and increase visibility in search engines. There are a great many elements to SEO, from the words on your page, the meta-data that sits behind it, and the way other sites link to each other on the web. This new book will help you structure your site in a way that both search engines, and your online readers will understand, quickly and easily.

We Have a World-Class Mess . . . Now What? Amid the carnage of bankruptcies, soaring unemployment, andmillions of families losing their homes during the financial crisisof 2007–2009 lay the bloody corpse of a set of ideas that hadunderpinned the economics of the previous thirty years. A systemthat had been delivering unprecedented prosperity on a global scalesuddenly teetered on the verge of collapse. Capitalism wasseemingly exposed as a house of cards. The blame game became a newnational pastime as doomsayers predicted the end of America’sleadership of the world economy. We’re at a crossroads, and decisions about how to reshape adiscredited capitalism will profoundly affect whether the comingyears will be ones of depression, stagnation, or renewedprosperity. Instant analysis since the collapse of the financial system inthe fall of 2008 has produced no end of ideas about what todo—ranging from those of free market ideologues (let the market doits work and damn the consequences

“Fascinating … A compelling blend of cultural anthropology andbusiness journalism.” — Andrea Sachs, TimeMagazine “An often startling tour of new cultural terrain.” — LauraMiller, Salon “Marked by meticulous research and careful conclusions, thissuperbly readable book confirms New York Times journalistWalker as an expert on consumerism. … [A] thoughtful and unhurriedinvestigation into consumerism that pushes the analysis to themaximum…” — Publisher’s Weekly ( starredreview) Brands are dead. Advertising no longer works. Weaned on TiVo, theInternet, and other emerging technologies, the short-attention-spangeneration has become immune to marketing. Consumers are “incontrol.” Or so we’re told. In Buying In , New York Times Magazine “Consumed”columnist Rob Walker argues that this accepted wisdom misses a muchmore important and lasting cultural shift. As technology hascreated avenues for advertising anywhere and everywhere, people areembracing brands more than ev

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Create your own job security A wealth of info for prospectiveentrepreneurs. With unemployment rates rising, many people are out of work andmany more are either underemployed or in fear of losing their jobs.Many of these workers have long thought of owning their ownbusinesses and are pondering whether self-employment is the rightchoice. This book will help them make the call, and go about theprocess of starting and running their own businesses by learninghow to: ? Determine if it makes financial sense to leave the corporateworld behind ? Assess whether they have what it takes to be self-employed ? Identify the market for their business and test whether it'sviable ? Calculate start-up costs and revenue streams before making anyinvestments ? Understand the strengths and weaknesses of the Competition ? Advertise and market the business