本书探索研究并解释了80余个世界上*重要的、有关贸易、商业和管理的理论和伟大构思，并提供一个极具吸引力的视角，用以洞察过去和当下的商业世界。 作为对商业主题下基本原理的完美导读，《商业手册》分析了历史↑部分*重要的商界里程碑的发展和从亨利 福特到史蒂夫 乔布斯等大师和业内领军智囊所使用的关键商业策略。 在书中，每一个有影响力的商业构思都通过时尚雅致的信息图表对其作出清晰简单的解释。本书中简单易懂的解释，逐步分解的思维导图，让下至学生和商业从业者，上至准企业家们的所有人都能理解贸易和商业世界。本书同时描述了一系列具有启发意义的商业构思和超过100句值得铭记的名言警句。 Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this book offers a fascinating

A playbook for entrepreneurs, with assessments and storiesfrom highly renowned entrepreneurs, this book will help the readeridentify, create and realize their own entrepreneurialopportunities perspective and approach that builds positiveinterest, kinship, and engagement based on difference. What are thedefining traits of great entrepreneurs? Do you have what it takesto build a great business? In "Heart, Smarts, Guts, and Luck",three entrepreneurs and advisors-turned-venture capitalistsdelineate the traits in the title ("HSGL") as absolutely critical.From their work with hundreds of executives and business buildersacross the globe, the authors found that every one of theirsubjects-from young founder to sea-soned CEO-possesses theseattributes in some combination. For you, figuring out which traitdrives you can lead to a greater awareness in your entrepreneurialprofile and help you, and your organization, achieve the successyou want. In the book, the authors uncover the fact that no singlearchetype for en

Ray Dalio, one of the world?s most successful investors and entrepreneurs, shares the unconventional principles that he?s developed, refined, and used over the past forty years to create unique results in both life and business?and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine?s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater?s exceptionally effective culture, which he describes as ?an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.? It is thes

In this breakthrough book based on her company s #WomenWhoWork initiative, Ivanka Trump wife, mother, real estate developer, entrepreneur, and founder of her eponymous fashion brand and IvankaTrump.com disrupts the existing narrative of women and work to present a new worldview that celebrates how women work in all aspects of their lives. Through highly tactical, solution-oriented content, Trump empowers readers with the insight and tools to define success on their own terms and create the lives they want to live. Fifty percent of the world s workforce is made up of women, yet the term working women is still used as if they re an anomaly. Thanks in part to the generations of women who came before and fought hard to earn a seat at the table, today s working women among them, tens of millions of millennials are able to do things differently. Disappearing are the days of face time for the sake of face time, 9-to-5 hours, and perfectly mapped career paths. Today's generation of women is the first to

This book describes and analyses the activities and proceduresthrough which the professional economist may advise on matters ofpublic policy, specifically on the performance of an economicsystem. The author shows that the decision-making component withina system may be defined in terms of optimal policies for attainingwell-specified objectives, but that the choice of rules by whichthe system is governed must remain 'outside' the system due to itsdependence upon the legislative process. He proposes a 'generatingmechanism' for arriving at public policy choices based on theinteraction between the economic system and the legislativeprocess.

Adam Smith's masterpiece, first published in 1776, is thefoundation of modern economic thought and remains the single mostimportant account of the rise of, and the principles behind, moderncapitalism. Written in clear and incisive prose, The Wealth ofNations articulates the concepts indispensable to an understandingof contemporary society; and Robert Reich's new Introduction forthis edition both clarifies Smith's analyses and illuminates hisoverall relevance to the world in which we live. As Reich writes,"Smith's mind ranged over issues as fresh and topical today as theywere in the late eighteenth century--jobs, wages, politics,government, trade, education, business, and ethics." "From theTrade Paperback edition."

The Remarkable discoveries about what drives and sustainssuccessful women leaders. Based on five years of proprietary research, How Remarkable WomenLead speaks to you as no other book has, with its hopeful outlookand unique ideas about success. It's the new "right stuff" ofleadership, raising provocative issues such as whether feminineleadership traits (for women and men) are better suited for ourfast-changing, hyper-competitive, and increasingly complexworld. The authors, McKinsey Company consultants Joanna Barsh andSusie Cranston, establish the links between joy, happiness, anddistinctive performance with the groundbreaking model of CenteredLeadership. The book's personal stories and related insights show you themagic that happens when you put the five elements of CenteredLeadership–meaning, framing, connecting, engaging, andenergizing–to work. They include: How Alondra de la Parra built on her strengths and passions toinfuse her life with meaning and make her way in the

Sales experts Tony Rutigliano and Brian Brim, deliver acompelling new perspective on building better sales forces by usingthe strengths of each sales person more effectively. It includesaccess to Gallup's StrengthsFinder. Sales people are constantlytold that the key to high performance for every salesperson is tobe found in following a programme of specific steps and techniques.The truth is that sales people are most successful when they use anapproach that fits them best. Of course, specific sellingtechniques can help, but only by those salespeople who are able tosuccessfully apply those techniques. Some are, some aren't - andthe difference is talent. "Strengths Based Selling" explains talentand how to identify and maximise it, and then covers the basicsteps of the selling process, including prospecting/cold calling,assessing opportunity, identifying solutions, building advocacy,negotiating, closing, and servicing/retaining/growing. Thus, thereader can take the Clifton StrengthsFinder Assessment, disc