FORTUNE magazine calls Harvey Mackay"Mr.-Make-Things-Happen." No matter where you are in your career,he can help you ride the expressway to success. This collection ofon-target how-to's, insights, and self-tests translates intoimmediate take-to-the-office results on EVERY page. Discover thesecrets on servicing sales that are worth millions, add the missingingredient--courage--to your career, learn how to love your job,take a manager's quiz that will revolutionize your style, and much,much more! From the autor of SWIM WITH THE SHARKS WIHOUT BEING EATENALIVE. "Can Mackay do it again? The answer is a resounding yes. He joinsBob Townsend (UP THE ORGANIZATION) as master of brief, biting, andbrilliant business wit and wisdom." Tom Peters A Selection of the Book-of-the-Month, Fortune and Macmillan BookClubs From the Paperback edition.

Book De*ion In this parable for a modern age, motivational speaker Sanbornrecounts the true story of Fred, the mail carrier who passionatelyloves his work and who genuinely cares about the people he serves.Sanborn illuminates the simple steps each person can to transformtheir lives from the ordinary to the extraordinary.

Ex?cel?lence (n.) 1. The clearly false and destructive theorythat a company ought to be great at everything it does. 2. Amistaken goal in which the predictable outcome is that the companyends up world-class at nothing—not well-differentiated andtherefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence providesconclusive evidence of the futility of trying to be excellent inall aspects of a commercial transaction—price, product, access,experience, and service. Instead, the strategy for your productsand services should be to dominate on one element, differentiate ona second, and be at industry par (i.e., average) on the rest. Yes,it is okay to be average as long as your customers knowspecifically where and how you are superior and world-class.

Is Your Job Making You “Stupid”? Adam Smith, author of The Wealth of Nations , once wrote that aperson who spends his life performing the same repetitive tasks“generally becomes as stupid and ignorant as it is possible for ahuman creature to become.” Wow! Now that’s not a pretty picture.Unfortunately, much of our work today consists of those boring,repetitive tasks. But maybe you’re one of the many who have gotten caught up inthinking work is just something you do to support your weekends.Work is that necessary evil, a means to an end, or just a cursefrom God. You probably take your role of providing for yourself andthose depending on you seriously. But you don’t expect to enjoyyour work—you just do what has to be done. Only now you’re seeing that even loyalty and dependability bringno guarantees. Lately you’ve seen coworkers who have been let goafter years of faithful service. Perhaps your entire industryhasbeen shaken by outsourcing or changing technology. Mayb

Make a Mint by Mail Order! Sellcomputers, vitamins, clothing, or gourmet foods. Create and sellnewsletters on almost any topic. Make and sell your favorite artsand crafts. Would you like to join the booming mail-order business?You can! Bestselling author Ty Hicks shows you how. Youdon’t need a lot of money, years of experience, or a collegeeducation—just a mailing address and the desire to deliver productsand services quickly for the best value your customers can get. TyHicks explains in clear, easy steps how to start your mail-orderbusiness today, including: ·Getting started quickly and easily ·Creating an e-commerce Web site to promote and sell yourproducts or services directly ·Using proven marketing and promotion strategies ·Carving niche markets with unusual products and services ·Expanding your business for maximum profitability ·And much, much more!

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

This is a book for people like us, and we all know who weare. We make our own hours, keep our own profits, chart our own way.We have things like gigs, contracts, clients, andassignments. All of us are working toward our dreams: doingour own work, on our own time, on our own terms. We have no realboss, no corporate nameplate, no cubicle of our very own.Unfortunately, we also have no 401(k)s and no one matching them, nobenefits package, and no one collecting our taxes until April15th. It’s time to take stock of where you are and where you want tobe. Ask yourself: Who is planning for your retirement? Who coversyour expenses when clients flake out and checks are late? Who issetting money aside for your taxes? Who is responsible for yourhealth insurance? Take a good look in the mirror: You are. The Money Book for Freelancers, Part-Timers, and theSelf-Employed describes a completely new, comprehensive system forearning, spending, saving, and surviving as an independent worker.From

During her two decades at The New England Journal of Medicine,Dr. Marcia Angell had a front-row seat on the appalling spectacleof the pharmaceutical industry. She watched drug companies strayfrom their original mission of discovering and manufacturing usefuldrugs and instead become vast marketing machines with unprecedentedcontrol over their own fortunes. She saw them gain nearly limitlessinfluence over medical research, education, and how doctors dotheir jobs. She sympathized as the American public, particularlythe elderly, struggled and increasingly failed to meet spiralingpre*ion drug prices. Now, in this bold, hard-hitting new book,Dr. Angell exposes the shocking truth of what the pharmaceuticalindustry has become–and argues for essential, long-overduechange. Currently Americans spend a staggering $200 billion each year onpre*ion drugs. As Dr. Angell powerfully demonstrates, claimsthat high drug prices are necessary to fund research anddevelopment are unfounded: The truth is that drug compa

Because starting a small business is not only a huge financialrisk but also a complete lifestyle change, anyone who wants to behis or her own boss needs to approach entrepreneurship thoughtfullyand with careful planning. That’s why there is no better resourcethan The Wall Street Journal Complete Small Business Guidebook, apractical guide for turning your entrepreneurial dreams into asuccessful company, from America’s most trusted source of financialadvice. It answers would-be business owners’ biggest question—howdo I fund my venture?—then explains the mechanics of building,running and growing a profitable business. You’ll learn: ? How to write a winning business plan ? Secrets to finding extra money during the lean years andbeyond ? Ways to keep your stress in check while maintaining a work/lifebalance ? How to manage your time, including taking vacations anddealing with sick days ? Strategies for keeping your business running smoothly—frominvesting in technology to hiring the right peop

Book De*ion In his phenomenal bestseller, Emotional Intelligence, DanielGoleman mapped the territory where IQ meets EQ, where we apply whatwe know to how we live. Spending over a year on the New York Timesbestseller list, Emotional Intelligence provided the evidence forwhat many successful people already knew: being smart isn't just amatter of mastering facts; it's a matter of mastering your ownemotions and understanding the emotions of the people aroundyou.Now, in Working With Emotional Intelligence, Goleman shows whyemotional intelligence has become the new yardstick for success forCEOs and junior hires alike. Drawing on both unparalleled access tobusiness leaders and in-depth research, he documents that starperformance in every field depends more on emotional intelligencethan IQ or technical skills. And the impact of emotionalintelligence is even greater at the top of the leadershippyramid.Goleman vividly shows how self-awareness, motivation,influence, conflict management, and team-building pl

Grade 5–8—What if just outside of Earth's known atmosphere there sat another layer that was actually a different dimension? Such is the premise for this novel. For as long as she can remember, orphan Hayley has lived sequestered away with her strict grandmother and mysteriously busy grandfather. A chance meeting on an outing lands her in big trouble and she finds herself shipped off to stay with relatives in the country. Here Hayley meets dozens of cousins who invite her to play a strange game. Its object is to go to different places in the mythosphere and retrieve various items while dodging mythological creatures. The plot thickens when she meets her father and learns that he and her mother are both trapped in the mythosphere as punishment for their illicit marriage. Hayley frees them and discovers that she, like all of the other characters in the story, is really a mythological figure who can live in either realm. Meanwhile, the frightening family patriarch, Uncle Jolyon, finds out about the game and c

At age seven, Cameron Johnson sold tomatoes door-to-door fromhis family’s farm. Pete Amico quit his job on his first day becausehe didn’t feel like taking orders from his boss.Greg Herro built asuccessful business selling diamonds made from the carbon extractedfrom ashes. If any of these people remind you of yourself, you justmight have the kind of personality to take the small business worldby storm. In 8 Patterns of Highly Effective Entrepreneurs, BrentBowers reveals the eight patterns that highly successfulentrepreneurs share—and what we can learn from them. In coveringsmall business for decades at the Wall Street Journal and the NewYork Times, Bowers has chronicled the rise and fall of hundreds ofstart-ups. In this book, he draws on extensive interviews andresearch, as well as on the experiences and expertise of businessconsultants, venture capitalists, academia, and the entrepreneursthemselves, to describe the key characteristics shared by dozens ofsuccessful small-business owners and their

It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead. And once you’ve earned your money, you’ve got to learn to spend it well. Trump presents his consumer guide to the best things in life, from wine to golf clubs to engagement rings. Check out the billionaire lifestyle–how they shop and what they buy. Even if you’re not s

What do Martha Stewart, genetically cloned sheep and the scandalous Piss Christ artist Andres Serrano have in common? They're all manifestations of "high tech/high touch," an unwieldy concept pulled from Naisbitt's bestselling 1982 Megatrends and here dusted off as a cautionary paradigm for the technologically addled 1990s. Written collaboratively with Naisbitt's daughter, Nana, with additional help from artist Douglas Philips, the book draws on Naisbitt's indefatigable research techniques to spot trends in newspapers, television shows, magazines and the Internet. Naisbitt is concerned with the conundrums that technology has presented to American culture. Children soak up violence from video games like Redneck Rampage, while the specter of eugenics looms over the burgeoning biotech industry. A final section lightens the cautionary tone of much of this book, delivering an eloquent survey of artists who are probing the ethical questions raised by evolving medical practices. Naisbitt sees Americans trapped in wh

Email a digital card? Not while we still have a creative bone in our body and Stamper's Warehouse has the skill and know-how to pack into this book. For a gift card that's as much a work of art as it is a greeting, Hidden Secrets shows the way. Multimedia, exotic fibers, secret pockets, hand-tinting-learn how to use these materials, techniques, and more to make cards that will be treasured for decades (and never discarded!).

Your Map for a Brave New Real-Estate World The days of real-estate mania—when you really couldn’t go wrongwith buying a home, then selling it in a few years for a lot morethan you paid for it—are over. Inflated prices and the “subprime”mortgage crisis have finally burst the bubble. Now, more than ever,it’s important for current and prospective home buyers tounderstand just what they’re getting into when they take thatplunge—and to think smarter when it comes to making the most oftheir biggest asset. The Wall Street Journal. Complete Home Owner’s Guidebook showsreaders how to become savvy home buyers—and eventually owners—notonly in this new, uncertain era but in any market: ? Understand the benefits and pitfalls of owning versusrenting ? Make sense of the housing market—ask the important questions,factor in the unforeseen costs, and explode the big myths of homeownership ? Take advantage of current opportunities if you’re a first-timehome buyer

Distinguished poet Donald Hall reflects on the meaning ofwork, solitude, and love “The best new book I have read this year, of extraordinarynobility and wisdom. It will remain with me always.” —Louis Begley,The New York Times “A sustained meditation on work as the key to personal happiness.. . . Life Work reads most of all like a first-person psychologicalnovel with a poet named Donald Hall as its protagonist. . . .Hall’s particular talents ultimately [are] for the memoir, a genrein which he has few living equals. In his hands the memoir is onlypartially an autobiographical genre. He pours both his fullcritical intelligence and poetic sensibility into the form.” —DanaGioia, Los Angeles Times “Hall . . . here offers a meditative look at his life as a writerin a spare and beautifully crafted memoir. Devoted to his art, Hallcan barely wait for the sun to rise each morning so that he canbegin the task of shaping words.” —Publishers Weekly (starredreview) “I [am

Nick Friedman and Omar Soliman started themultimillion-dollar franchise College Hunks Hauling Junk when theywere just twenty two, and they’ve been having the time of theirlives ever since. What’s their secret? That's just it--there isn't one. There's no fancy software orcomplicated business schemes. No outside investors or quirky marketniche. They just followed 10 common-sense commandments to buildinga straightforward, fun, and successful business that does a simplejob well. Anyone can understand it, and anyone can doit.

“Applicants looking for the competitive edge in gettingaccepted at the business school of their choice may want to perusethis book.” –Security Traders Handbook Every year, thousands apply for a finite number of places inbusiness schools. With similar grades, backgrounds, and goals,sometimes the only thing that can make an applicant stand out isthe application essay. It’s the best chance you have to shine andtip the balance in your favor. Essays That Worked for Business Schools shows that the bestessays are brief, sincere, and personal. Some are off the wall,some are bold, all are unique to their creator. One applicantwrites about starting his own airline. Another tells about thecorruption in his job as a defense contractor. And a third reflectson his license plate. From the thousands submitted each year, theforty essays in this book were considered some of the best byadmissions officers at the nation’s top business schools. As thiscollection demonstrates, with creativity and effor