In their 2007 bestseller, Wikinomics,Don Tapscott and Anthony Williams showed theworld how masscollaboration was changing the way businesses communicate, createvalue,and compete in the new global marketplace. Now, in the wakeof the financial crisis, theprinciples of wikinomics have becomemore powerful than ever. Tapscott and Williams show that in morethan a dozen fields--from finance to healthcare, science toeducation, the media to the environment--we have reached a historicturningpoint: cling to the old industrial-era paradigms or usecollaborative innovation to revolu-tionize how we work, live,learn, create, govern, and care for one another. Theiroriginalresearch provides vivid new examples of organizations thatare successfully embracing theprinciples of wikinomics to changethe world.
