When Guerrilla Marketing was first published in 1983, JayLevinson revolutionized marketing strategies for the small-businessowner with his take-no-prisoners approach to finding clients. Basedon hundreds of solid ideas that really work, Levinson's philosophyhas given birth to a new way of learning about market share and howto gain it. In this completely updated and expanded fourth edition,Levinson offers a new arsenal of weaponry for small-businesssuccess including * strategies for marketing on the Internet(explaining when and precisely how to use it) * tips for using newtechnology, such as podcasting and automated marketing * programsfor targeting prospects and cultivating repeat and referralbusiness * management lessons in the age of telecommuting andfreelance employees Guerrilla Marketing is the entrepreneur'smarketing bible -- and the book every small-business owner shouldhave on his or her shelf.

The international bestseller on the extent to which personalfreedom has been eroded by government regulations and agencieswhile personal prosperity has been undermined by governmentspending and economic controls. New Foreword by the Authors;Index.

Although Africa has long been known to be rich in oil,extracting it hadnt seemed worth the effort and risk untilrecently. But with the price of Middle Eastern crude oilskyrocketing and advancing technology making reserves easier totap, the region has become the scene of a competition between majorpowers that recalls the nineteenth-century scramble forcolonization there. But what does this giddy new oil boom meanforAmerica, for the world, for Africans themselves? John Ghazviniantraveled through twelve African countriesfrom Sudan to Congo toAngolatalking to warlords, industry executives, bandits, activists,priests, missionaries, oil-rig workers, scientists, and ordinarypeople whose lives have been transformednot necessarily for thebetterby the riches beneath their feet. The result is a high-octanenarrative that reveals the challenges, obstacles, reasons fordespair, and reasons for hope emerging from the worlds newestenergy hot spot.

Recommended by finance experts and used extensively byinstitutional investors, index funds and exchange-traded funds(ETFs) provide unmanaged, diversified exposure to a variety ofasset classes. Index Investing For Dummies shows activeinvestors how to add index investments to their portfolios and makethe most of their money, while protecting their assets. It featuresplain-English information on the different types of index funds andtheir advantage over other funds, getting started in indexinvesting, using index funds for asset allocation, understandingreturns and risk, diversifying among fund holdings, and applyingwinning strategies for maximum profit.

The classic guide to the securities markets, revised to reflectthe realities of a new millennium. In the past decade, thecomplicated world of investing has changed--dramatically. Stocks,Bonds, Options, Futures is now thoroughly revised and updated tohelp novice financial professionals as well as individualinvestors, who want a better understanding of the securitiesmarket, navigate this daunting new financial terrain withconfidence. Stuart Veale, an investment industry veteran andrespected author, provides an insider's look at the marketrealities of today and tomorrow. This reliable resource examines the impact of recentdevelopments and current trends in the various securities markets.Among the topics Veale covers and has updated in this secondedition are: Internet-based trading and analysis The adoption ofthe Euro Changes in the way OTC orders are executed The varioustypes of securities, including money market instruments, USTreasury Securities, bonds, mortgage-backed securities, and stocksReal world applic

THE ESSENTIAL GALBRAITH includes key selections from the mostimportant works of John Kenneth Galbraith, one of the mostdistinguished writers of our time - from THE AFFLUENT SOCIETY, thegroundbreaking book in which he conined the tern "conventionalwisdom," to THE GREAT CRASH, an unsurpassed account of the eventsthat triggered America's worst economic crisis. Galbraith's newintroductions place the works in their historical moment and makeclear their enduring relevance for the new century. THE ESSENTIALGALBRAITH will delight old admirers and introduce one of our mostbeloved writers to a new generation of readers. It is also anindispensable resource for scholars and students of economics,history, and politics, offering unparalleled access to the seminalwritings of an extraordinary thinker.

For more than thirty years, The Only InvestmentGuide You’ll Ever Need has been a favorite finance guide,earning the allegiance of more than a million readers across theUnited States. Now even more indispensable, this completely revisedand updated edition will show readers how to use money to theirbest advantage in the wake of epochal change on Wall Street, nomatter how much or how little they may have.

In The Futures , Emily Lambert, senior writer at Forbes magazine, tells us the rich and dramatic history ofthe Chicago Mercantile Exchange and Chicago Board of Trade, whichtogether comprised the original, most bustling futures market inthe world. She details the emergence of the futures business as akind of meeting place for gamblers and farmers and its subsequenttransformation into a sophisticated electronic market wherecontracts are traded at lightning-fast speeds. Lambert also detailsthe disastrous effects of Wall Street's adoption of the futurescontract without the rules and close-knit social bonds that hadmade trading it in Chicago work so well. Ultimately Lambert arguesthat the futures markets are the real "free" markets and thatspeculators, far from being mere parasites, can serve a vitaleconomic and social function given the right architecture. Thetraditional futures market, she explains, because of its writtenand cultural limits, can serve as a useful example for how marketsought to work and becom

Legendary investor Jim Rogers gives us his view of the worldon a twenty-two-month, fifty-two-country motorcycle odyssey in hisbestselling business/adventure book, Investment Biker, which hasalready sold more than 200,000 copies. Before you invest another dollar anywhere in the world(including the United States), read this book by the man Timemagazine calls “the Indiana Jones of finance.” Jim Rogers became a Wall Street legend when he co-founded theQuantum Fund. Investment Biker is the fascinating story of Rogers’sglobal motorcycle journey/investing trip, with hardheaded advice onthe current state and future direction of international economiesthat will guide and inspire investors interested in foreignmarkets.

John Kenneth Galbraith has long been at the center of Americaneconomics, in key positions of responsibility during the New Deal,World War II, and since, guiding policy and debate. His trenchantnew book distills this lifetime of experience in the public andprivate sectors; it is a scathing critique of matters as they standtoday. Sounding the alarm about the increasing gap between realityand "conventional wisdom" -- a phrase he coined -- Galbraith tells,along with much else, how we have reached a point where the privatesector has unprecedented control over the public sector. We havegiven ourselves over to self-serving belief and "contrivednonsense" or, more simply, fraud. This has come at the expense ofthe economy, effective government, and the business world.Particularly noted is the central power of the corporation and theshift in authority from shareholders and board members tomanagement. In an intense exercise of fraud, the pretense ofshareholder power is still maintained, even with the immediatepart

The CEO of a billion-dollar mutual fund company shows investorshow to avoid common pitfalls in investing in mutual funds, increasetheir return without increasing their risk, develop a fullydiversified portfolio, and more.