In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.在瞬息万变的商界中，掌握有效的管理或是避免危机的管理技能和方法，对一个机构的生存和成功是至关重要的。本书收集的八篇文章阐述了如何处理商业环境中的一些困难情况、危机和其他敏感问题的*理念。

The new Color Atlas and Synopsis of Clinical Ophthalmology Series is a unique combination of text, quick reference, and color atlas, covering every essential sub-specialty in Ophthalmology including pediatrics. Each title features more than 150 color illustrations throughout and a short, succinct format which in most cases, includes: Epidemiology and Etiology, History, Physical Examination, Differential Diagnosis, Laboratory and Special Examinations, Diagnosis, Prognosis, and Management.

LEADERSHIP STRATEGIES BEHIND ONE OF THE MOST POPULAR PRESIDENTS IN HISTORY~How the Commander-in-Chief commands~George W. Bush has surprised even his harshest critics with his leadership talents and discipline. As this country's first MBA president, Bush formed his unique leadership style managing businesses, not government offices. Team Bush is the first book to explore these unique methods and tactics he has employed to become one of the nation's most popular commanders in chief in recent history.~From "hiring" the most diverse and effective cabinets in history, to dealing with the crisis and war sparked by the events of September 11th, this compelling leadership book takes readers into the mind and methods of America's 43rd president, and shows managers how these methods can be used to boost productivity in their own organizations.~This fast-paced book pulls no punches as it showcases President Bush's successes and strengths while detailing his mistakes and weaknesses. Focusing on the actual events and

As China marks a quarter century of economic change and transformation,it stands poised to enter a new era.With the WTO entrance finally behind it and the Olympics 2008 and Expo2010 ahead of it ,China is undergoing a new wave of changes in every sense.Moreover,Global Conditions are presaging its entry as a strategic partner and player on both blobal and regional levels.Nonetheless,a host of economic,fiscal and business challenges remain in the midst of its fitst systematizrd leadership transition.How China manages its multiple transformation is the story of its new rea. Drawing together a broad array of expertise,regional analysis and concrete business judgments ,China:Enabling A new Era of changes sets a benchmark in synthesizing and clarfying the diverse factors that are shaping China's century.Thins book,the second in a series of boks from the World Economic Forum on Aisa,Presents: -deep insight by leading economists and thinkders from china and abroad -provoctive analyses of China's strat

《财富与货币》是约瑟夫.弗伦奇.约翰逊的经典著作。该书曾于1905年出版。系统研究了财富的范畴及其物质本质和精神本质，指出财富为货币的本源，而货币是财富的表征。货币本位决定货币的价值，并且货币供给量取决于担任货币本位的那种“物”的数量。

This collection features an all-new roundtable discussion with a unique "closing essay" on followership. The collection also builds on the special leadership issue of Harvard Business Review. 哈佛商学院关于领导学的*论文集。

Selling a business ias a complex process-and a decision that is often emotional as financial.Whether you're selling your business because of retirement,lack of capital,or a great offer from oustide investors,you'll need to plan strategicalyy to close the deal-and get the deal you want.streetwise selling you business is the essential reference for anyone who wants to sell,or is in the process of selling,his or her business.

Sixty percent of all new businesses go under in the first five years.Why?Many Business Owners fail to plan.Streetwise Complete Business Plan with Software helps you write a business plan that will address the inues financiers,stockholders,and customers really care about.

How virtually anyone can be an effective public speaker and give powerful presentations~From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their public speaking skills to a bold new level. Writing for sweaty-palmed beginners and seasoned execs alike, Booher delivers powerful, battle-tested strategies and tips guaranteed to transform even the most fainthearted presenter into a masterful communicator.~In addition to a clear, systematic presentation of the basics that every public speaker must learn, she offers invaluable guidelines for experienced speakers who'd like to fine-tune their skills, as well as guidance on how to seamlessly integrate multimedia into a presentation. In Speak with Confidence!, readers will learn how to:~~Analyze audiences on the fly and adjust speeches accordingly~Develop a high-impact style of delivery~Avoid most speech-planning pitfalls~Involve audiences and deflect distractions~Create an executive presen

In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This comprehensive volume will help the reader recognize and seize innovation opportunities.

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done. The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history. 作者简介： Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants. Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors

A $10,000 investment in Warren Buffett's original 1956 portfolio would today be worth a staggering $250 million ... after taxes! What are his investing secrets? How to Pick Stocks Like Warren Buffett contains the answers and shows, step-by-profitable-step, how any investor can follow Buffett's path to consistently find bargains in all markets: up, down, or sideways.~How to Pick Stocks Like Warren Buffett sticks to the basics: how Buffett continually finds bargain stocks passed over by others. Written by an actual financial analyst who uses Buffett's strategies professionally, this tactical how-to book includes:~~Comprehensive financial tools and information~Strategy-packed "Buffett in action" boxes~Buffett's own stock portfolio continually updated on the author's website!~要想做一个巴菲特式的投资人，淘出真正高收益的股票，除非你能答出下面这些问题： ★价值投资者应该注重哪些信息？ ★巴菲特本人怎样看公司报表，哪些业绩指标他认为关键？

* The ON CALL series provides valuable "on the spot" treatment advice * Pocket-sized and surprisingly comprehensive, this Lange manual gives students and residents a trusty resource for managing all conditions seen in the surgery ward * Designed to meet the quick information needs of the "on call" setting * Contributions from surgery residents and attendings around the world Complete overview of the initial evaluation and treatment of common problems that present on the surgical service. Logically organized for quick access to critical information on the management of the surgical patient. Thoroughly revised on-call problems that reflect current practices and treatment options. Differential diagnosis,key laboratory and diagnostic tests,and treatment plans for 77 of the most common problems encountered while on-call.

With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: "Building Brands Without Mass Media" by Erich Joachimsthaler and David A. Aaker, "Brands vs. Private Labels: Fighting to Win" by John A. Quelch and David Harding, "How Do You Grow a Premium Brand?" by Regina Fazio Maruca, "Should You Take Your Brand to Where the Action Is?" by David A. Aaker, "Extend Profits, Not Product Lines" by John A. Quelch and David Kenny, "The Logic of Product-Line Extensions" Perspectives from the Editors, "Can This Brand Be Saved," by Regina Fazio Maruca, "Your Brand's Best Strategy" by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. From the seminal article "Leading Change" by John Kotter to Paul Strebel on why employees so often resist change, Harvard Business Review on Change is the most comprehensive resource available for embracing corporate change--and using it to your company's greatest advantage. Articles include: Leading Change: Why Transformation Efforts Fail by John P. Kotter; Building Your Company's Vision by James C. Collins and Jerry I. Porras; Managing Change: The Art of Balancing by Jeanie Daniel Duck; The Reinvention Roller Coaster: Risking the Present for a Powerful Future by Tracy Goss, Richard T. Pascale, and Anthony G. Athos; Changing the Mind of the Corporation by Roger Martin;

Think that finding money for your small business is going to be difficult? Streetwise Financing the Small Business makes it simple by uncovering creative as well as traditional methods of obtaining funds to help your business succeed. Whether you need capital for a new venture or to expand your current business, Streetwise Financing the Small Business and industry expert Charles Green cover all the bases to help you obtain the financing your business needs. Conventional methods such as bank loans, venture capital, and IPOs are covered—as are the new ins and outs of applying for SBA loans. Streetwise Financing the Small Business also explains how much funding is actually needed—and when loans may not be needed at all. Filled with insider insight and practical strategies, Streetwise Financing the Small Business covers all the angles and teaches methods to keep your business lean, mean, and cost-effective. Determine Your Monetary Needs ·Know how much money to ask for ·Assess

The Merrills, time management experts who co-authored First Things First with Stephen Covey (The Seven Habits of Highly Effective People), expand their range here to cover creative ways to successfully balance four major aspects of life: family, money, work and time. The premise of their program rests on what the authors call three gotta do's-validate expectations, optimize effort and develop navigational intelligence. For example, if you have determined for yourself and your family that financial security is important (validate expectations), it is necessary to take steps to achieve this (optimize effort) by, say, getting out of consumer debt. Navigational intelligence is the ability to make appropriate decisions when unpredictable events arise that may interfere with your focus. The Merrills borrow a paradigm from their earlier book that divides tasks into four quadrants; urgent, not urgent, important and unimportant. Drawing on personal anecdotes, the authors show how this division can facilitate making ch

When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks;Invoices don't get paid by their due dates,ads don't consistently bring in customers, sales don't continually rise,and profits aren't always there,Inthis book,small business maverick Bob Aaams shows you how things really get done,and acts as your mentor by providing instant access to streetwise advice on every small business topic. 作者简介： Bob Adams started his current business,Adams Media Corporation,a $20 million book and software publishing firm, in his basement apartment with $2,000.He has also started and operated many other small businesses,including a boat brokerage firm ,a tourist map business,and a classified advertising newspaper. Adams is a graduate of the Harvard Business School,where he received first-year honors; Carleton College,where he received his BA;and the real life of small business,where he's received his full share of“hard knoc

All aspects of the work of modern nonprofit organizations are explored in this thoughtful volume. The eight essays examine such essential topics as the importance of earning the public trust and how nonprofit managers can learn from the success of venture capitalists. The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Articles include: Can Public Trust in Nonprofits and Governments Be Restored? By Regina E. Herzlinger; Effective Oversight: A Guide for Nonprofit Directors by Regina E. Herzlinger; The New Work of the Nonprofit Board by Barbara E. Taylor, Richard P. Chait, and Thomas P. Holland; When a Business Leader Joins a Nonprofit Board by William G. Bowen; Virtuous Capital: What Foundations Can Learn from Venture C

Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near-obscurity to become a global powerhouse in mobile communications and a leader in the development of third-generation wireless services. How did they do it? How did the 140-year-old company manage to survive the political upheavals of its age? What re-creations did the company undergo as it moved from forest-industry enterprise to European technology conglomerate to global cellular phone maker--and now, to its latest incarnation, as a mobile Internet vendor? The Nokia Revolution probes behind the company's official, often enigmatic veneer to uncover how Nokia operates, how its chief executives think, and how it listens to the pulse of the market. As such, it is the first strategic study of this extraordinary company, focusing on the way Nokia has built its existing capabilities into competitive advantages. The book probes far beyond the breezy articles and lightweight press release

In order to truly know what's going on inside their companies and promote a positive relationship with their employees, great leaders must develop a talent for both asking - and answering - questions. 78 Important Questions Every Leader Should Ask and Answer helps readers master this critical but often over-looked skill. It provides both common and uncommon examples of questions they need to ask and be prepared to answer regarding customers, employees, and even themselves.

Yor can increase traffic to your Web site dramatically-by designing it to trigger the highest possible ranking on the Web's most popular search engines. Streetwise Maximize Web Site Traffic provides a step-by-step guide to what search engines look for-and shows you hov to refine your site for maximum visibility! From building a more accessible Web site to the secrets of scoring high on search engines,Strrtwise Maximize Web Site Traffic provedes the information you need to improve your ranking and boost traffic to your site. 作者简介: Robin Nobles is a co-founder and vice-president of the Academy of Web Specialists and is a technology columnist for a dozen newspapers.She has successfully taught over 1,000 rofessionals how to beat the competiton on thw Web and is the author of Promoting Your Web Site.She lives and works in Hattiesburg,Mississippi. Susan O'Neil is president of Web Site Publicity,Inc.a firm that specializes in promoting Web sites through search engine positioning and public

To compete in today's fast changing marketplace you must quickly indentify and capitalize on business-building opportunities.You must be able to instantly formulate and execute an innovative,effective,and flexible marketing plan.This marketing plan will be more than just a tool-it will be essential to business survival. Streetwise marketing Plan Contains everthing you need to conceptualixe,plan,and execute a comprehensive sales and marketing plan.Open the book on Monday and see results on Friday!

The Harvard Business Review Paperback Series brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for forward-thinking businesspeople worldwide. Corporate governance can raise many difficult leadership, strategy, and policy questions within an organization. Harvard Business Review on Corporate Governance is an essential reference, focusing on both policy and strategic challenges, for senior managers working with boards or dealing with governance issues. 《哈佛商业评论》精粹译丛简介 《哈佛商业评论》（HBR）是哈佛商学院的标志性杂志，创刊于1922年，距今已有78年的历史。作为管理理论与实践方面的权威期刊之一，《哈佛商业评论》是一个全球性的高屋管理论坛。来自世界各地的*企业家和管理学家们，在这里