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    • Speak with confidence(自信演说)
    •   ( 0 条评论 )
    • /2004-01-01/
    • How virtually anyone can be an effective public speaker and give powerful presentations~From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their public speaking skills to a bold new level. Writing for sweaty-palmed beginners and seasoned execs alike, Booher delivers powerful, battle-tested strategies and tips guaranteed to transform even the most fainthearted presenter into a masterful communicator.~In addition to a clear, systematic presentation of the basics that every public speaker must learn, she offers invaluable guidelines for experienced speakers who'd like to fine-tune their skills, as well as guidance on how to seamlessly integrate multimedia into a presentation. In Speak with Confidence!, readers will learn how to:~~Analyze audiences on the fly and adjust speeches accordingly~Develop a high-impact style of delivery~Avoid most speech-planning pitfalls~Involve audiences and deflect distractions~Create an executive presen

    • ¥107.8 ¥110 折扣:9.8折
    • Streetwise Complete Business Plan w/soft
    •   ( 0 条评论 )
    • Bob Adams 著 /2002-09-01/
    • Sixty percent of all new businesses go under in the first five years.Why?Many Business Owners fail to plan.Streetwise Complete Business Plan with Software helps you write a business plan that will address the inues financiers,stockholders,and customers really care about.

    • ¥272.4 ¥278 折扣:9.8折
    • The dollar crisis
    •   ( 0 条评论 )
    • Richard Duncan 著 /2003-06-01/
    • The first book to confront the imminent dollar crisis. Given the current global economic situation, a dollar crisis seems imminent. It is predicted that the series of financial and currency crises in recent years will soon culminate in the collapse of the U.S. dollar, facilitating a worldwide economic slump. This timely and challenging book brings together the origins of this crisis and the solutions that will help counter global imbalance. Filled with in-depth insights and practical advice, The Dollar Crisis is a highly relevant guide for all markets, since the collapse of the U.S. dollar will result in global destabilization impacting capital markets everywhere. Richard Duncan (Hong Kong) has worked as a financial analyst in Asia for more than fifteen years. During his career, he has worked for leading companies such as Salomon Brothers, HSBC Securities, International Monetary Fund, and The World Bank.

    • ¥166.6 ¥170 折扣:9.8折
    • Changing minds yours(转变你的思想)(英文原版)
    •   ( 0 条评论 )
    • /2004-01-01/
    • Gardner, a psychologist and professor at Harvard, examines the factors involved in changing minds on significant issues, in politics, science, business and art. He identifies seven key elements, including reason, research and real world events, that are part of the decision-making process. Certain facets are more heavily weighted in some fields than others: "leaders of large groups often rely on the appreciable resources at their disposal but are buoyed or undercut by real world events," says Gardner (Frames of Mind), who believes this explains why a politician or a CEO will disregard advice in the face of larger issues and popular perceptions. To prove his theories, Gardner analyzes the behavior of several individuals including President Bush, Britain's Margaret Thatcher and Tony Blair, and South Africa's Nelson Mandela. Gardner doesn't limit his examination to politicians because he also believes that artists, writers, musicians and teachers can change people's minds. While the discussions and real-life exa

    • ¥225.4 ¥230 折扣:9.8折
    • The Road to CEO
    •   ( 0 条评论 )
    • Sharon Voros 著 /2002-04-01/
    • Take it from hundreds of executive recruiters:Hard work and a great resume are nothing without Leadership Presence--charisma,passion,strategic ghinking,cultural fit,and skillful presen-tation of all your intangible assets.This essential resource for anyone who wants to go straight to the top reveals:How executive recruiters assess Leadership Presence,How to assess your own Leadership Presence,How to look,speak,and think like a top executive,How to display your passion to lead. Using profiles of top executives and interviews with executive recruiters,as well as a Leadership Presence Quiz,recruiting expert Sharon Voros offers you the key to the executive suite.

    • ¥107.8 ¥110 折扣:9.8折
    • How to Resd a Nautical Chart:A Complet
    •   ( 0 条评论 )
    • Nigel Calder 著 /2002-05-01/
    • A PAPERBACK ORIGINAL~The best handbook on chart usage, from one of the most trusted names in boating~In 2000, the U.S. government ceased publication of Chart No. 1, the invaluable little book that generations of mariners have consulted to make sense of the complex system of signs, symbols, and graphic elements used in nautical charts. Now Chart No. 1 is not just reborn but expanded and improved in How to Read a Nautical Chart. The demand for a book like this has never been greater.~Arranged and edited by Nigel Calder, one of today's most respected boating authors and containing four-color illustrations throughout How to Read a Nautical Chart presents a number of original features that help readers make optimum use of the data found in Chart No. 1, including a more intuitive format, crucial background information, international chart symbol equivalents, electronic chart symbology, and thorough explanations of the practical aspects of nautical chart reading. 作者简介: NICEL CALDER has decades

    • ¥124.5 ¥127 折扣:9.8折
    • HBR on Crisis Management(哈佛商业评论—危机管理)
    •   ( 0 条评论 )
    • /2004-01-01/
    • In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment.在瞬息万变的商界中,掌握有效的管理或是避免危机的管理技能和方法,对一个机构的生存和成功是至关重要的。本书收集的八篇文章阐述了如何处理商业环境中的一些困难情况、危机和其他敏感问题的*理念。

    • ¥175.4 ¥179 折扣:9.8折
    • Case Files
    •   ( 0 条评论 )
    • Eugene C Toy 著 /2002-10-01/
    • without being on the wards! Students need exposure to cases to pass the USMLE Step 2 and the obstetrics and gynecology shelf exam. This book presents 60 clinical cases illustrating essential concepts in obstetrics and gynecology. Perfect for the clerkship and the USMLE Step 2, each case includes an extended discussion, definitions of key terms, clinical pearls, and USMLE-style review questions. This interactive learning system helps you to learn instead of memorize. *60 ob/gyn cases with complete discussions *Clinical pearls highlight key points *USMLE-style comprehension questions with each case *Primer on how to approach the patient *Proven learning system improves shelf exam scores

    • ¥249.9 ¥255 折扣:9.8折
    • DUTY FIRST
    •   ( 0 条评论 )
    • Ed Ruggero 著 /2002-02-01/ 音像供货
    • Duty First is a penetrating account of a year inside one of America's premier schools for leadership -- the United States Military Academy -- as it celebrates the bicentennial of its founding. Ed Ruggero, a former West Point cadet and professor, takes an incisive look at how this elite school builds the "leaders of character" who will command the nation's military. Writing with deep insight and superb narrative skill, Ruggero follows the cadet's tumultuous lives: the initial grueling training; the strict student hierarchy and intense classroom work; and the interaction between the lowly first-year plebes and the upper-class cadets who train them. Duty First also shows the role played by the majors, captains, and sergeants, who oversee everything that happens at this unique institution.

    • ¥107.8 ¥110 折扣:9.8折
    • G商:执行官缘何赢得人类,管理人员须知 THE G QUOTIENT:
    •   ( 0 条评论 )
    • Kirk Snyder 著 /2006-12-01/ John Wiley & Sons
    • The G Quotient identifies a management phenomenon that will change the way people view their professional roles in the workplace. Based on a landmark five-year study, The G Quotient redefines successful leadership for all managers. Organizations and working units under the leadership of white-collar gay males are collectively experiencing 35 percent higher levels of employee engagement, job satisfaction, and workplace morale in addition to reporting greater employer loyalty and individual productivity. It is proof that today’s employees are responding to a new type of organizational leader. 作者简介:Kirk Snyder is nationally recognized as an authority on the role of work in contemporary society. He teaches at the University of Southern California's Marshall School of Business and is the president of Equality Career Group. His work has received widespread attention in the media, including The New York Times, The Chicago Tribune, and the Advocate. He is the author of the critically acclaimed book Lav

    • ¥198.5 ¥225.55 折扣:8.8折
    • Play to Your Strengths
    •   ( 0 条评论 )
    • NALBANDIAN 等著 /2003-10-01/
    • This guide presents new ideas for making much more informed decisions about people tactics, policies, and practices. It offers qualitative insights as the tools to help companies to make much more astute human capital decisions are hard to copy.

    • ¥207.8 ¥212 折扣:9.8折
    • HBR on Managing The Value Chain(哈佛商业评论—价值链管理)(英文原版)
    •   ( 0 条评论 )
    • /2004-01-01/
    • Outlines key ideas and provides guidance for incorporating shifts in the value chain into your strategic outlook. Focuses on the changing relationship between suppliers, customers, and competitors in a globalized market. 这本论文集从几个具有战略意义的视角对价值链这一论题进行了探讨。针对将价值链的转换和战略前景相结合的问题,对关键思想进行了概述,并提出了指导原则。

    • ¥175.4 ¥179 折扣:9.8折
    • Streetwise Customer-Focused Selling
    •   ( 0 条评论 )
    • Nacy F.Stephens,Bob Adams 著 /1970-01-01/
    • In today's marketplace,traditional selling techniques don't always work.Buyers don't want to hear about all the fancy features of your product or service .They want to know how it will help[ their business. Customer-Focused Selling shifts you away from the tr4aditional selling techniques of mainpulation,tactics,and *ing to help you truly connect with your customers.Sales will go up not because you are pushing your "stuff",but because you are closely working with your customers to solve their problems and deliver results.

    • ¥182.3 ¥186 折扣:9.8折
    • Life matters(平衡)(英文原版)
    •   ( 0 条评论 )
    • /2004-01-01/
    • The Merrills, time management experts who co-authored First Things First with Stephen Covey (The Seven Habits of Highly Effective People), expand their range here to cover creative ways to successfully balance four major aspects of life: family, money, work and time. The premise of their program rests on what the authors call three gotta do's-validate expectations, optimize effort and develop navigational intelligence. For example, if you have determined for yourself and your family that financial security is important (validate expectations), it is necessary to take steps to achieve this (optimize effort) by, say, getting out of consumer debt. Navigational intelligence is the ability to make appropriate decisions when unpredictable events arise that may interfere with your focus. The Merrills borrow a paradigm from their earlier book that divides tasks into four quadrants; urgent, not urgent, important and unimportant. Drawing on personal anecdotes, the authors show how this division can facilitate making ch

    • ¥175.4 ¥179 折扣:9.8折
    • Cornea: Color Atlas & Synopsis of Clinical Ophthalmology (Wi
    •   ( 0 条评论 )
    • Christopher J RapuanoWee-Jin Heng 著 /2002-12-01/
    • The new Color Atlas and Synopsis of Clinical Ophthalmology Series is a unique combination of text, quick reference, and color atlas, covering every essential sub-specialty in Ophthalmology including pediatrics. Each title features more than 150 color illustrations throughout and a short, succinct format which in most cases, includes: Epidemiology and Etiology, History, Physical Examination, Differential Diagnosis, Laboratory and Special Examinations, Diagnosis, Prognosis, and Management.

    • ¥541.9 ¥553 折扣:9.8折
    • More than a Motorcycle: The Leadership Journey at Harley-Dav
    •   ( 0 条评论 )
    • Rich Teerlink,Lee Ozley 著 /2000-09-01/
    • In the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend. More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment. Teerlink and Ozley deliver three fund

    • ¥215.6 ¥220 折扣:9.8折
    • EMBA:entrepreneurial management(MBA系列:创业管理)(英文原版)
    •   ( 0 条评论 )
    • Robert J Calvin 著 /2002-07-01/
    • Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experience plus in-depth examinations of real-world start-up successes and failures to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success. 本书从教你如何撰写清晰、具有说服力的运营计划书开始,一步步地讲述如何评估并获得资金协助,如何利用有效的定价策略、定位和目标管理方法来赢得业绩,获得盈利,从而让你通晓成功创业者的各项战略、战术。

    • ¥249.9 ¥255 折扣:9.8折
    • HBR ON CORPORATE RESPONSIBILITY(哈佛商业评论-企业责任)
    •   ( 0 条评论 )
    • HBSP 著 /2003-07-01/
    • What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.

    • ¥166.6 ¥170 折扣:9.8折
    • Ebay Global the Smart Way
    •   ( 0 条评论 )
    • Joseph T.Sinclair,Ron Ubels 编著 /2004-07-01/
    • Buying and selling on any of the many international eBay sites opens up a huge range of possibilities for American users. The globalization of eBay—with 28 sites worldwide—offers vast new markets for American merchandise overseas, as well as the opportunity to buy items globally with the aim of selling them profitably in the U.S. But along with these opportunities come new questions: Do you need a license to buy and sell internationally? How do you set prices, handle cultural differences, and arrange shipping? And how do you determine which markets are most likely to benefit you? eBay Global the Smart Way shows readers how they can operate safely and profitably, offering in-depth and accessible information, and step-by-step instructions on topics including: Marketing to customers in foreign countries Ensuring quality Using customs brokers Making payments to foreign vendors Finding economical shipping Avoiding credit card fraud Avoiding product taxes

    • ¥166.6 ¥170 折扣:9.8折
    • Managerical leadership(MBA系列:领导艺术)
    •   ( 0 条评论 )
    • /2004-01-01/
    • Effective management in today's competitive business environment requires solid leadership skills skills for which companies often don't provide adequate training. Managerial Leadership fills that void, providing a four-tiered approach that helps professionals from all walks of life develop both strong management and leadership skills. Top leadership models and frameworks, tools for assessing leadership strengths, techniques for handling change and growth, and more make Managerial Leadership a veritable learning laboratory. 通过学习作者精心设计的四项行动纲领,反思他提出的自省课程,应用独特的360度全方位意见反馈工具,并揣摩书中安排的著名企业的生动案例,你将全面提升自己处理变革、克服阻力、跨越企业文化樊篱、彻底发挥员工潜能的领导艺术。

    • ¥249.9 ¥255 折扣:9.8折
    • Streetwise Business Letters(附CD-ROM光盘一张)
    •   ( 0 条评论 )
    • John Woods 著 /1999-07-01/
    • With over 350 ready-to-use letters in the book and over 2,500 on the enclosed CD-ROM, Streetwise Business Letters is the most complete book on business letters to date. No other book has as many examples addressing as many situations as this resource. All the examples are categorized for quick reference so you can just pick your letter and go! Choose From: ·Sales ·Marketing ·Management ·Public relations and publicity ·Customer service ·Human resources ·Accounting and finance Each document on the CD-ROM is completely customizable-edit as little or as much as you want. Use the built-in word processor to add your own logo or export it to your favorite program-it's your choice. Simply edit, print, and sign!

    • ¥272.4 ¥278 折扣:9.8折
    • The Heart of Change
    •   ( 0 条评论 )
    • KOTTER 著 /2002-08-01/
    • The Heart of Change is the follow-up to John Kotter's enormously popular book Leading Change, in which he outlines a framework for implementing change that sidesteps many of the pitfalls common to organizations looking to turn themselves around. The essence of Kotter's message is this: the reason so many change initiatives fail is that they rely too much on "data gathering, analysis, report writing, and presentations" instead of a more creative approach aimed at grabbing the "feelings that motivate useful action." In The Heart of Change, Kotter, with the help of Dan Cohen, a partner at Deloitte Consulting, shows how his eight-step approach has worked at over 100 organizations. In just about every case, change happened because the players were led to "see" and "feel" the change. In one example, a sales representative underscores a sense of urgency to change a manufacturing process by showing a videotaped interview with an unhappy customer; in another, a purchasing manager makes his point to senior manageme

    • ¥227.4 ¥232 折扣:9.8折
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